2023 Shortlist
Congratulations to the nominees of the 5th Annual Hashtag Sports Awards for their excellence in engagement as selected by The Engagement Academy of Sports Entertainment.
You can view all of the 2023 winners here.
Brands & Partnerships
View the 2023 award winners
Best Brand Experience or Activation
Dance Camera Media's Bogo Boogie Dance Cam
Dance Camera Media, Inc.
Wieden+Kennedy
Sonic Prime: Enter the Shatterverse
Netflix, Infillion, and Mediahub
EA SPORTS and AppleTV+
theScore Bet
Golden State Warriors
Best Brand Sponsorship
Chicago Bulls
Chicago Bulls x Anheuser Busch
Chicago Bulls
DICK'S Sporting Goods and the Pittsburgh Penguins
DICK'S Sporting Goods and the Pittsburgh Penguins
Driving Fan Experience Into the Future
Deloitte
Jung von Matt SPORTS
TickPick | Big Game. Huge Savings.
TickPick
Most Creative Partnership
Drone Racing League's Race in the Cloud Presented by Google Cloud
Drone Racing League
Genius Sports and the NFL
Monumental Sports & Entertainment
Wieden+Kennedy
Wieden+Kennedy
EA SPORTS and AppleTV+
Most Creative Partnership (With an Athlete or Influencer)
Jung von Matt SPORTS
LeBron James "Cementing A Legacy" Video
ESPN
FCB New York
Bursty Company
‘Out of Focus’ by The Player's Tribune x WhatsApp
The Players' Tribune
The Eli Manning Show Featuring Fivio Foreign
New York Giants
Best Women’s Sports Partnership
Deloitte & the WNBA: Making Change that Matters
Deloitte
NCAA Women's Basketball College Road Trip 2022
NCAA Digital
New York Liberty & Xbox Partnership
New York Liberty & Xbox
Sprouts Farmers Market Female Athlete Platform
Sprouts Farmers Market & Bespoke Sports & Entertainment
Watch the Game, Change the Game
Ally
WBB Takeover Fueled by Gatorade: Spotlighting the Best WBB Talent in the Game
Overtime & Gatorade
Campaigns & Marketing
View the 2023 award winners
Best Integrated Marketing Campaign
Devils Take Third Jersey Launch to New Level
New Jersey Devils
Jung von Matt SPORTS
Memphis Grizzlies City Edition Campaign
Memphis Grizzlies
Major League Soccer / Soccer United Marketing
The Brooklyn Way: 10 Years in Brooklyn
Brooklyn Nets
NBA, Translation
Best Social Media Campaign
NBA
Tampa Bay Buccaneers
Wieden+Kennedy
Panthers 90s Themed Schedule Release
Carolina Panthers
NFLPA
Jung von Matt SPORTS
Best Sports Communications Strategy
The Eli Manning Show Featuring Pete Davidson
New York Giants
The Successful Effort to Bring Brittney Griner Home
Wasserman
Content
View the 2023 award winners
Best Athlete Storytelling
presented with Content Capital Group
Adidas WorldCup Athlete Activation
Iris
Julio Rodríguez's Journey to Winning Rookie of the Year
Seattle Mariners
ESPN+
The Volume
The Players' Tribune's Signature Stories
The Players' Tribune
GUT
Best Branded Content or Series
UCHealth
FCB New York
Religion of Sports
Wieden+Kennedy
New York Giants
United States Soccer Federation
Best Life or Legacy Tribute
Ichiro Mariners Hall of Fame Induction
Seattle Mariners
FCB New York
Bursty
FCB New York
Serena Williams: Celebrating a GOAT
USTA
FOX Sports
Best Original Content or Series (10 min+)
Betr
World Surf League
FCB New York
Searching for Shohei: An Interview Special
Religion of Sports
Brooklyn Nets
FOX Sports
Best Original Content or Series (Under 10 min)
2022 Shamrock Series Uniform Reveal
Notre Dame Athletics
Jomboy Media
NBA, Translation
NBA, Translation
Vikings Friday Challenge Series
Minnesota Vikings
Vivid – The Perspective of a Blind NASCAR Fan
NASCAR Studios
Best Short-form Video
Indiana Pacers – Benn Mathurin's Home-Cooked Meal
Pacers Sports & Entertainment
Wieden+Kennedy
NBA, Translation
Serena Williams US Open Tribute
USTA
Wieden+Kennedy
Bleacher Report
Best Sports Podcast
The Players' Tribune
Omaha Productions
New Heights with Jason & Travis Kelce
Wave Sports + Entertainment
Stacking Pennies with Corey LaJoie
NASCAR Studios
The Dan Le Batard Show with Stugotz
Meadowlark Media
House of Highlights
Best Use of Fan-Generated Content
NASCAR Studios
90min
Wieden+Kennedy
Best Women’s Sports Content
90min
Just Women's Sports–The Warm-Up At The 2022 NWSL Championship
Just Women's Sports
NCAA Women's Basketball College Road Trip 2022
NCAA Digital
FCB New York
GUT
HighlightHER
Creativity
View the 2023 award winners
Best in Graphic Design
Denver Nuggets
EA FIFA 23 x MLSPA x OneTeam Partners OOH Campaign
OneTeam Partners and EA Sports
Memphis Grizzlies
FCB New York
Best in Sports Photography
DeMar DeRozan – King of the Fourth
Chicago Bulls
Tampa Bay Buccaneers
The Catch: Justin Jefferson Stuns in Buffalo
Minnesota Vikings
Best Use of Culture, Music, or Entertainment
FOX Sports
Wieden+Kennedy
NBA, Translation
EA SPORTS and AppleTV+
NBA, Translation
Jung von Matt SPORTS
Best Use of Motion Graphics or Animation
Gillette Stadium Takeover: How a Monday Night Football Stunt Scored a Mixed Reality Breakthrough
Ketchum
Warner Bros. Discovery Sports
Indiana Pacers
FCB New York
Nuggets Trail NBA Schedule Release
Denver Nuggets
Pacers Opening Night: Infinite Zoom Illustration
Indiana Pacers
Fan Experience
View the 2023 award winners
Best App or Mobile Experience
2022 TCS New York City Marathon App
Tata Consultancy Services
Buzzer
FOX Sports App – World Cup Hub
FOX Sports
How the Philadelphia Eagles Engaged their Fans and their Partners on Mobile During the Playoffs
Philadelphia Eagles & Judo
Canadian Olympic Committee
Winnipeg Jets: Fuelled by Passion and a NEW Multi Team App / Jets 360 Loyalty Program
True North Sports + Entertainment
Best Engagement Through Esports or Gaming
NBA 2K League
District E Powered By Ticketmaster
Monumental Sports & Entertainment
NACE Starleague Grand Finals Returns to In-Person Format for Fall 2022
Playfly Sports
Snapdragon Pro Series Powered by Samsung Galaxy
ESL FACEIT Group & Qualcomm Technologies
EA SPORTS and AppleTV+
Best Engagement Through NFTs or Digital Collectibles
Harry the Hawk & Fan Appreciation Night
The Atlanta Hawks & Gigantik
THE AUROCHS NFT: 23 Artists x Chicago Bulls
Chicago Bulls
Best New Fan Experience
District E Powered By Ticketmaster
Monumental Sports & Entertainment
FCB New York
Signature Experience from Autograph, The Huddle
Autograph
The Bell Canadiens Escape Room
Montreal Canadiens
The Famous Group
The Sacramento Kings Victory Beam
Sacramento Kings
Best OTT or Streaming Experience
2022 TCS New York City Marathon App Livestream
Tata Consultancy Services
Changing the Youth Sports Streaming Experience Game
GameChanger
Delivering 21 Languages Commentary on the FIFA WORLD CUP QATAR 2022™ for Canadian Soccer Fans
Spalk & TSN
Thursday Night Football – Prime Vision with Next Gen Stats
Amazon Prime Video
Best Use of Gamification
Ally Financial, MKTG Sports + Entertainment
Betr
FIFA
Gaming Society
Underdog Sports
Best Use of Technology
Cisco x Octagon "Connected Scarf"
Cisco x Octagon
Drone Racing League
FCB New York
The Famous Group
Unleashing the Power of Cloud Production: 2022 FIFA World Cup
Tagboard & FOX Sports
Using AI to Create Game-Changing Fan Experiences
WSC Sports
Impact
View the 2023 award winners
Best Engagement for Good
BMO x Chicago Bulls Black Owned Business Campaign
Chicago Bulls
Bursty
NFL Players Association
RedPeg Marketing
GUT
World Surf League
Diversity, Equity, & Inclusion in Sports
Mastercard
Buzzer
HighlightHER
Brooklyn Nets
The Premier Lacrosse League x Method Man x Champion Collaboration
The Premier Lacrosse League
GUT
Best in Employee Engagement
The Power of Business Resource Groups and Employee Engagement
DraftKings
Excellence in Multicultural Storytelling
LaLiga
Celebrating Latinos in Baseball
La Vida Baseball
National Lacrosse League
Table Talk: Minnesota Vikings Unite Through Cultural Traditions
Minnesota Vikings
Warriors Invigorate Japan Audience on Social For Japan Games
Golden State Warriors
Zelle x HighlightHer Her Homecourt
HighlightHER
View the 2023 award winners
Best Digital Creator or Sports Influencer
HighlightHER
SPORTFIVE
CBS Sports, Paramount
2K
Best Use of Live Video
House of Highlights Showdown: Dodgeball
House of Highlights
No Chill with Gilbert Arenas NBA Finals Watch Parties
Fubo Sports
FOX Sports
NBA
Golden State Warriors Have a Historic Year on Instagram in 2022
Golden State Warriors
House of Highlights
Wieden+Kennedy
Bursty
US Open Tennis Championships Instagram
USTA
TikTok
NBA
KSE
Drone Racing League
Jung von Matt SPORTS
WWE
YouTube
NBA
LiveMode
Once into Sports. Always Intersport.
Jung von Matt SPORTS
Showtime Boxing: Paul vs. Silva
Showtime
Sports Betting
View the 2023 award winners
Best Sports Betting Content
Betr
VSiN, The Sports Betting Network
VSiN, The Sports Betting Network
WagerWire - Bringing the Bettor into the New Age Through Twitter
WagerWire
Best Sports Betting Partnership
DraftKings & Amazon: Thursday Night Football on Prime Video
DraftKings & Amazon Prime Video
Gaming Society
Put Your Money Where Your Mouth Is, Presented by BetMGM
The Game Day
View the 2023 award winners
Engagement Executive of the Year
NFL
NBA
World Surf League
ESPN
Omaha Productions
Pacers Sports & Entertainment
Next Up Award
USTA
Warner Bros. Discovery Sports
Snap Inc.
Slate
NBC Sports
Athletes to Athletes
Social Media Team of the Year
Brooklyn Nets
House of Highlights
NBA
NBC Sports
NCAA Championships
US Open
Overall Excellence
For the first time in the Hashtag Sports Awards history, the Engagement Academy has elected to give the award for overall excellence in engagement as separate designations for an organization, agency, and brand.
This prestigious honor is given to the organization and the agency with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.
View the 2023 award winners.
Join the engagement elite
The open call for entries is open October 31, 2023 - March 4, 2024.
Social Media