7th Annual Awards

Early Entry to Open on November 24

2024 Winners Revealed

Congratulations on excellence in engagement

2024 WINNERS

ENGAGEMENT BENCHMARK

The Hashtag Sports Awards bring the sports, media, and entertainment industries together to celebrate excellence in engagement that inspires new and creative fan experiences.

2024 WINNERS

Entry Dates

Nov 25 - Jan 3

Early Entry

$495 USD

Jan 4 - Feb 3

Regular Entry

$575 USD

Feb 4 - Mar 14

Late Entry

$675 USD

THE ENGAGEMENT ACADEMY

Comprised of 150+ industry leaders and engagement experts across the global sports media, marketing, and entertainment ecosystem, the Engagement Academy of Sports Entertainment plays a vital role in shaping the future of sports content and experiences. Associate and Executive members evaluate and select each year's honorees, nominees, and winners.

Jillian Frechette
Jillian Frechette
CMO
NJ Devils & Prudential Center
Karim Fathi
Karim Fathi
VP, Marketing
Hublot
Jazmine Chase
Jazmine Chase
Sr. Multicultural Influencer Marketing Manager
Prime Video & Amazon Studios
phil-cook-2
Phil Cook
CMO
WNBA
Tyrel Kirkham
Tyrel Kirkham
CMO
Big 12 Conference
Kim Harland
Kim Harland
President
SDI Sports
Chad Easterling
Chad Easterling
Co-Founder & CEO
Obsidianworks
Haley Rosen
Haley Rosen
Founder & CEO
Just Women's Sports
Niki Dobratz
Niki Dobratz
CMO
Fallon
Ghislaine León
Ghislaine León
Director, Creative Strategy
REVOLT MEDIA & TV
DaLeyna Adkinson
DaLeyna Adkinson
Director, Consumer Culture & Community Marketing
PUMA Group
Michael Bucklin
Michael Bucklin
SVP, Digital
FOX Sports

View All Members

Honoring Engagement

Fan engagement is the most business-critical challenge facing the sports, media, and entertainment industries in the attention economy.

The Engagement Academy of Sports Entertainment is proud to benchmark effective engagement and showcase the ROI of investing in the fan experience.

The Hashtag Sports Awards
Benchmark the ROI of Engagement

" Awards are nice. But awards focused on results are better. So, we're proud that our work with Subway has put us at the head of the illustrious sports marketing pack. Proud and tremendously motivated by this honor. "

 – Patrick Bennett, Momentum Worldwide 

" It’s an honor to be recognized among the best in the social and digital space in sports media. The Hashtag Sports Awards inspire us to innovate and challenge ourselves year-to-year to create compelling and engaging experiences. "

 – Ashley Atwell, NBA 

CATEGORIES

The 7th annual awards honor work live and accessible to its intended audience between January 1, 2024, and February 18, 2025. Explore categories eligible for entry and special achievements.

  • Best Action Sports Partnership
  • Best Brand Activation or Experience
  • Best Brand Sponsorship
  • Best College Sports Partnership
Descriptions
  • Best Esports or Gaming Partnership
  • Best Women's Sports Partnership
  • Most Creative Partnership
  • Most Creative Partnership with an Athlete or Influencer
Enter Now
  • Best Communications Strategy
  • Best Experiential Campaign
  • Best Global Campaign
Descriptions
  • Best Integrated Campaign
  • Best Launch Campaign
  • Best Social Media Campaign
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  • Best Athlete Storytelling
  • Best Branded Content
  • Best Sports Betting Content
Descriptions
  • Best Use of Culture, Music, or Entertainment
  • Best Use of Fan Generated Content
  • Best Women's Sports Content
Enter Now
  • Best Art Direction
  • Best Graphic Art or Design
  • Best Photography
Descriptions
  • Best Use of Animation or Motion Graphics
  • Best Use of Visual Storytelling
Enter Now
  • Best App or Mobile Experience
  • Best Engagement Through Esports or Gaming
  • Best New Fan Experience
  • Best OTT, CTV, or Streaming Experience
Descriptions
  • Best Use of Gamification
  • Best Use of Metaverse
  • Best Use of Technology
  • Best Website
Enter Now
  • Best Engagement for Good
  • Best Employee Engagement
  • Diversity, Equity, Inclusion & Belonging
Descriptions
  • Excellence in Black Storytelling
  • Excellence in Multicultural Storytelling
Enter Now
  • Best Athlete Podcast
  • Best Podcast
Descriptions
  • Best Sports Betting or Fantasy Podcast
  • Best Women's Sports Podcast
Enter Now
  • Best Instagram Presence
  • Best TikTok Presence
  • Best X Presence
  • Best YouTube Presence
  • Best Other Platform Presence
Descriptions
  • Best Use of Instagram
  • Best Use of TikTok
  • Best Use of X
  • Best Use of Multi-Platform
  • Best Use of Other Platform
Enter Now
  • Best Advertisement: 60 Sec and Under
  • Best Advertisement: 61 Sec and Over
  • Best Documentary: Short-Form
  • Best Documentary: Long-Form
Descriptions
  • Best Original Film or Series: Short-Form
  • Best Original Film or Series: Long-Form
  • Best Use of Short-Form Video
  • Best Use of Live Video
Enter Now
  • Engagement Executive of the Year
  • Evolution Award
  • Lifetime Achievement Award
  • Next Up Award
Descriptions
  • Broadcast Team of the Year
  • Creative Team of the Year
  • Digital Media Team of the Year
  • Social Media Team of the Year
Enter Now
  • Agency of the Year for Engagement Excellence
  • Brand of the Year for Engagement Excellence
  • Organization of the Year for Engagement Excellence
  • Production Company of the Year for Engagement Excellence
  • Sports Team of the Year for Engagement Excellence
DescriptionsEnter Now

WHY ENTER?

Hashie winners are viewed as experts in engaging the modern sports fan—a highly coveted consumer audience. Winning an award helps to future-proof your organization in the increasingly digital sports landscape.

Authority + ROI

Winners like to work with other winners. Attract new business, keep clients happy, and make pitches easier.

PR + Industry Buzz

Generate leads and attract new talent by gaining the attention of brand marketers, sports executives, and industry influencers.

Teamwork makes the dream work

Reinforce loyalty, ensure retention, and celebrate your efforts while giving credit to your company’s individual contributors!

Hashtag-Vegas-Day 1 Final-258

Special Achievements

When you submit at least one entry of work into a standard category, receive a code to enter in any of the Special Achievement categories for FREE!


Recognition + Celebration

The Hashtag Sports Awards honor excellence in engagement and celebrate creativity.

The awards are presented annually by the Engagement Academy of Sports Entertainment, a mission-based judging body and honorary organization composed of over 150 industry experts, creatives, and content creators.

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