House of Highlights

On Instagram, House of Highlights is constantly pushing the needle and setting new benchmarks in fan engagement. From the game highlights and user-generated content shared on the timeline to the gamified interactive IG stories, HoH keeps displaying how it can deliver compelling content in a way that is different from the competition and native to its Gen-Z audience.

Objective

HoH has maintained a powerful presence on Instagram and established itself as a leading sports media brand on the site since its beginning by utilizing the video feature to upload NBA highlights and moments with a unique voice in each caption that made followers feel like they were watching each clip with one of their friends.

From these beginnings to where the company is now, HoH has grown its presence on the platform to a whopping 40.1 million followers currently with no signs of slowing down. Throughout the years, HoH has continued to make it a goal to invest in creating content that is accessible, relatable, and communal. When it comes to Instagram specifically, has truly honed into the communal aspect of its goals to build an account that is welcoming to all and allows fans to be a part of and participate in the shared content.

By allowing fans to participate in the content they see on HoH IG, other metrics such as engagements, views, and follower growth become positive beneficiaries.

Strategy & Execution

On social platforms like Instagram, House of Highlights has to consistently be aware of the new features and trends that impact its audience on a consistent basis, even when that calls for shifts and alterations to its content packaging.

On Instagram specifically, NBA content was packaged and delivered in various formats to bring the best moments from the games in formats that fans are drawn to. From IG reels that are shared in a vertical format with shorter time lengths to IG carousel posts where fans can tap in and swipe through multiple slides of highlights from games, HoH is doing what needs to be done to evolve with the app and ever-changing algorithm to deliver content. NBA content on HoH isn’t the only strategic focus for success on Instagram but also user-generated content.

By sharing viral clips from across the internet, HoH continues to showcase its investment in youth culture by finding videos that celebrate the culture in itself. By packaging the latest Luka Doncic highlight compilation alongside the funniest popular social trend among middle and high schoolers, HoH has achieved the role of the favorite account on Instagram for the next generation of sports fans.