olympic.ca

ABOUT THIS ENTRY

Olympic.ca make it easy for fans to find information about their favorite athletes and sports, stay up to date with competition results, and interact with the Team Canada brand and our family of partners.

How does this represent “Excellence in Engagement”?

Olympic.ca provides Team Canada fans with both historical Olympic information and timely athlete results all in one place. Every story on olympic.ca has a “Related Stories”, “Related Athletes”, and “Related Sports” section that pulls in relevant content based on the athletes, sports and keywords mentioned in the story.

This suggests content for fans that they are likely to be interested in and looking for, which increases time spent on the website and strengthens their connection to Team Canada. Improvements to accessibility have also made the website more usable and easier to navigate for all visitors.

Lastly, the improvements made to SEO will help drive additional engagement from users who are searching for Team Canada content. We have such a vast amount of sports information, that it is important to be able to pull users in when they are using search engines to find relevant content.

Objective

The objective of Olympic.ca is to drive fan engagement with Team Canada and all of our athletes 24/7/365. The website aims to make it easy for fans to find information about their favourite athletes and sports, stay up to date with competition results, and interact with the Team Canada brand and our family of partners. The site is also home to the Canadian Olympic Club, our digital fanclub where fans can earn badges and complete challenges across the website to gain points, which can be used to enter contests for signed memorabilia or prizes from our partners. Club members can also select their favorite athletes and sports to receive a personalized offering, “Stories For You”.

Strategy & Execution

Olympic.ca offers informational, interactive, and personalized Team Canada content in a mobile-first, responsive design. The main content pillars are as follows:

• News: olympic.ca is the go-to source for Team Canada fans looking for athlete results and scores. The website reports on the top three finishes by Team Canada athletes in international competitions as well as lifestyle, training, and behind-the-scenes content from athletes.
• Athlete Bios: Every athlete named to the Canadian Olympic team has a bio on olympic.ca with historical and up-to-date information about their journey in their sport and all international results.
• Sports and Games: Historical information about every Olympic sport and every future and past Olympic Games is available.
• Favorites: Users can select their favorite athletes and sports, and when signed into our fan engagement platform, the Canadian Olympic Club presented by Bell, browse the “Stories for you” section for personalized news.

Organizations

• Canadian Olympic Committee
• Believeco
• Trew Knowledge

Credits

Colin Freeman
Sr. Director, Brand & Digital Marketing
Canadian Olympic Committee

Mark Nadolny
Manager, Digital Products & Analytics
Canadian Olympic Committee

Ellen McCann
Specialist, Digital Products
Canadian Olympic Committee

Ian Rourke
Associate Analyst, Digital Marketing
Canadian Olympic Committee

Serena Adatia
Coordinator, Digital Products
Canadian Olympic Committee

Gabi Gomes
Group Account Director
Believeco

Jeremy Linskill
Design Director, Digital
Believeco

Shawn Barrans
President & Senior Strategist
Trew Knowledge

Anthony Moore
Co-Founder
Trew Knowledge