Put Your Money Where Your Mouth Is Presented by BetMGM

ABOUT THIS ENTRY

Whether in your group chat or on major sports networks, those spewing opinions do so without ever having to apologize, say they were wrong or really deal with it at all. That’s where Brandon Tierney and Put Your Money Where Your Mouth Is steps in!

Each week host, and NFL Insider Brandon Tierney welcomes sports and betting personalities to speak their minds while having to pay up if their statements don’t pay off.

BetMGM was looking to amplify their social video presence through social-first content from the start of the NFL season through the Super Bowl. BetMGM partnered with The Game Day because of our presence and expertise in the sports betting entertainment space across social and video. BetMGM turned to TGD to develop a weekly sports-betting-focused series hosted by an influential sports betting creator as the host.

How does this represent “Excellence in Engagement”?

The "Put Your Money Where Your Mouth Is" format provided opportunities for fan interaction, with the show's format encouraging viewers to share their opinions, whether they agreed or disagreed with the host's predictions. Host Brandon Thierney added an element of competition to the show by awarding "money" for the most accurate predictions. The series' distribution and social media "cutdowns" also helped increase engagement, incorporating popular trends such as "Duet" trivia challenges.

Objective

Our objective was to produce a weekly NFL sports betting program that would be both entertaining and captivating, offering a refreshing change from the conventional sports betting predictions shows. The show format would incorporate elements of gamification to add an extra layer of excitement and engagement for viewers.

Strategy & Execution

BetMGM was looking to amplify its social video presence through social-first content from the start of the NFL season through the Super Bowl so they partnered with The Game Day because of our presence and expertise in the sports betting entertainment space across social and video.

BetMGM turned to TGD to develop a weekly sports-betting-focused series hosted by an influential sports betting creator as the host.

With no shortage of sports betting picks shows out there, The Game Day and BetMGM created part game show part sports betting takes show hosted by WFAN host Brandon Thierney

Our Solution: Put Your Money Where Your Mouth Is!

Our Approach: Create a series that resonated with sports enthusiasts, providing a lighthearted spin on betting:

• In fact, we created the idea behind community-oriented light-touch gambling as a form of entertainment.
• Identified niche betting creators and talent
• Made sports betting approachable to audience
• Distributed across TikTok, Instagram, Facebook, YouTube & Twitter

Organizations

• The Game Day
• BetMGM

Credits

Dennis Lisberger
Head of Production
The Game Day

Olivia Witherite
VP, Digital & Marketing
The Game Day

Sydney Shulman
Production Manager
The Game Day

Brandon Tierney
TV Personality
The Game Day

Zachary Golden
Producer & Director
The Game Day

Michael Nagle
Head of Social
BetMGM