100k Cams – The Clash

ABOUT THIS ENTRY

This unique perspective of storytelling was generated through the eyes of the students, fans, crews, drivers, and celebrities. Their point of view showcased the hype of the inaugural Busch Light Clash at the LA Coliseum. This was NASCAR’s first time racing inside a historic football venue in the heart of downtown Los Angeles.

How does this represent “Excellence in Engagement”?

It allows people to contribute a part of their story into the bigger narrative. Feeling immersed in an experience is an essential way people take part of things these days. It’s important for NASCAR to be able to capture that experience with our fans and show that they are the driving force of the sport. 100KCAMS allowed everyone to show their point of view and created a feeling of community within this event just by using the hashtag.

Objective

This unique perspective of storytelling was generated through the eyes of the students, fans, crews, drivers, and celebrities. Their point of view showcased the hype of the inaugural Busch Light Clash at the LA Coliseum.

This was NASCAR’s first time racing inside a historic football venue in the heart of downtown Los Angeles. Promos across social media asked participants to use #100KCAMS when posting pictures and video before, during, and after the event. The best of the best content was chosen to be edited for a thirty-minute show just days after The Clash.

Whether inside or outside the stadium, this documentary gave the opportunity for everyone to share their point of view, bringing people together to experience this first-time event. Fans could express their passion for the sport and show how they root for their favorite drivers.

Strategy & Execution

Having the fans use #100KCAMS in their social media posts allowed our editors to quickly grab the content with permission and start to build a thirty-minute show that would air a few days after the event took place.

Social media has become such a wonderful tool not only for people to express themselves but to also capture data and create opportunities for storytelling like this one-of-a-kind event.

Organizations

• NASCAR Studios

Credits

Tim Clark
SVP & Chief Digital Officer
NASCAR

Amy Anderson
Head of Content Strategy, NASCAR Studios
NASCAR

Tally Hair
Managing Director & Executive Producer, NASCAR Studios
NASCAR

Jeff Schafer
Producer/Editor, NASCAR Studios
NASCAR

Jon Householder
Producer/Editor, NASCAR Studios
NASCAR

Rachel Almario
Production Assistant, NASCAR Studios
NASCAR

Nicholas Lewis
Production Assistant, NASCAR Studios
NASCAR

Lindsey Mandia
VP, Production
FOX Sports