Hashtag Sports | Subscribe

Stay Informed


Newsletters (check below)

Learn what you don't know about the new sports economy and innovation ecosystem across media, content, sponsorship, advertising and culture. We make your email inbox smarter and save you hours.

View past issues.

Delivered every Wednesday morning, Hashtag Sports Weekly highlights the most read stories and also features exclusive insights from athletes, executives and founders shaping the future of sports.

View past issues.

Receive updates and official announcements about Hashtag Sports 2018, Hashtag Sports LIVE, and our other events during the year. We'll also send you curated monthly insights about the sports innovation ecosystem.

Latest Contributor Stories

How Brands Can Become Potent in the Digital Age

Both our research and our kids show that consumption of information is quite different even than three to five years ago, which means as marketers we must evolve.

Maximizing Sponsorship ROI in an Omni-Channel World

Omni-channel marketing is more than a buzzword marketing with finesse. It is about delivering a true experience across all channels and devices.

HS17 Content

Malcolm Jenkins: “We’re Not Going to Change the World Overnight”

The Undefeated dives beyond the typical influencer discussion and into the unique ways athletes are leveraging their brands to drive social change.

Jemele Hill: ‘Sports Have Always Been Political’

The signature news and information program on ESPN since 1979, SportsCenter invented a genre and set the standard for serving sports fans insatiable appetite.

Other Contributor Stories

Digital Dunk Development

Today programming doesn’t just live on TVs anymore though — viewing is time-agnostic, platform-agnostic and idea-agnostic.

How PlaySight Is Building a Brand to Connect Next Gen Athletes

As a young technology company originally born out of Israel, we’ve always been laser-focused on our product—namely it’s technological sophistication and defensibility.

Excellerating the Future of Women’s Sports Media

Most Americans, including myself, can tell you what Steph Curry eats for breakfast, lunch, and dinner and the name of the small college he attended.

Made For the NBA

I’m not your typical CMO. My journey to success has taken twists and turns that I never imagined…even as a young girl with big NBA dreams.

The Revolution Will Not (Necessarily) Be Televised

Everyone wants to get into the muscle memory of Millennial and Gen Z consumers. This influential cohort is driving the train as we enter a new digital frontier.

The Pull of Nostalgia: Why We’re Tapping into Power of the Past

There are some details I’ll never forget. It was a cool mid-week, mid-September night at the old Yankee Stadium. September 13, 2006, to be exact.

Mascots, Mythical Beasts & Media Convergence

Team mascots are the mythical beasts of our modern world. Here at the Orlando Magic, we believe our mascot, Stuff, can be used to build and expand our fan base.

Sliming Sports

10,000 years ago, I took a meeting with the NFL. The message was clear: the league was, and is, dedicated to a youth fan strategy.

The Sports M&A Paradox of 2016

Last year was a banner year for sports M&A activity. Some of the industry’s most coveted properties, such as the UFC, Learfield Sports, and Formula One, traded hands.

We Can Do Better: Let’s Give Fans & Sponsors What They Want

I lived in South Africa in the 1990’s at a time where the divide between the haves and have nots was more marked than you can imagine.

A Digital Awakening for Sport and Social Good

At some point in our lives we come to what can best be described as an awakening. It’s a moment that stops us in our tracks.

How to Reach the Unreachables: A New Kind of Sports Community

After a 25 year career, I left the known world of “traditional” sports and took a turn towards the unknown, but up-and-coming world of esports.

Live Streaming: 2016’s MVP

This year saw the rise and rise of social video, and the impact of live streaming to social platforms on the sports market in the coming years could be seismic.

Football & eSports — An Uneasy Alliance?

Top level Football is currently in the midst of a change it is not ready for. It is Alice tumbling down the rabbit hole as it moves from football club to sports business.

Social Media Secrets for Athletes

The challenge is, it’s time consuming and hard. When I ran the digital talent department at the agency WME–IMG, I saw the grind. True digital stars spend hours.

Introducing Hashtag Sports Innovate

It is truly an understatement for me to say that I am energized and humbled by what comes next. I’ve long awaited the moment to publish this announcement.