How Brands Can Become Potent in the Digital Age
Both our research and our kids show that consumption of information is quite different even than three to five years ago, which means as marketers we must evolve.
Maximizing Sponsorship ROI in an Omni-Channel World
Omni-channel marketing is more than a buzzword marketing with finesse. It is about delivering a true experience across all channels and devices.
Malcolm Jenkins: “We’re Not Going to Change the World Overnight”
The Undefeated dives beyond the typical influencer discussion and into the unique ways athletes are leveraging their brands to drive social change.
Digital Dunk Development
Today programming doesn’t just live on TVs anymore though — viewing is time-agnostic, platform-agnostic and idea-agnostic.
How PlaySight Is Building a Brand to Connect Next Gen Athletes
As a young technology company originally born out of Israel, we’ve always been laser-focused on our product—namely it’s technological sophistication and defensibility.
Excellerating the Future of Women’s Sports Media
Most Americans, including myself, can tell you what Steph Curry eats for breakfast, lunch, and dinner and the name of the small college he attended.
The Revolution Will Not (Necessarily) Be Televised
Everyone wants to get into the muscle memory of Millennial and Gen Z consumers. This influential cohort is driving the train as we enter a new digital frontier.
The Pull of Nostalgia: Why We’re Tapping into Power of the Past
There are some details I’ll never forget. It was a cool mid-week, mid-September night at the old Yankee Stadium. September 13, 2006, to be exact.
Mascots, Mythical Beasts & Media Convergence
Team mascots are the mythical beasts of our modern world. Here at the Orlando Magic, we believe our mascot, Stuff, can be used to build and expand our fan base.
The Sports M&A Paradox of 2016
Last year was a banner year for sports M&A activity. Some of the industry’s most coveted properties, such as the UFC, Learfield Sports, and Formula One, traded hands.
We Can Do Better: Let’s Give Fans & Sponsors What They Want
I lived in South Africa in the 1990’s at a time where the divide between the haves and have nots was more marked than you can imagine.
A Digital Awakening for Sport and Social Good
At some point in our lives we come to what can best be described as an awakening. It’s a moment that stops us in our tracks.
How to Reach the Unreachables: A New Kind of Sports Community
After a 25 year career, I left the known world of “traditional” sports and took a turn towards the unknown, but up-and-coming world of esports.
Live Streaming: 2016’s MVP
This year saw the rise and rise of social video, and the impact of live streaming to social platforms on the sports market in the coming years could be seismic.
Social Media Secrets for Athletes
The challenge is, it’s time consuming and hard. When I ran the digital talent department at the agency WME–IMG, I saw the grind. True digital stars spend hours.