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Friday Night Stripes, the livestreaming series of high school football games on Twitter, is coming back for a second season later this month.
The show, which was created by Adidas, Intersport and Twitter, debuted in 2018 and focused on broadcasting eight football games from high schools across the US. And it turned out to be quite a success. According to Twitter, Friday Night Stripes generated more than 32.6 million total views and had over 15.6 million live viewers tuning into the series.
"The high school sports community on Twitter is not only massive, but extremely passionate and engaged," said TJ Adeshola, Head of US Sports Partnerships at Twitter. "Friday Night Stripes gives us the fantastic opportunity to showcase the future of sport—the culture, the lifestyle, the swagger—in an innovative way, directly to the timelines of fans all over the globe."
Friday Night Stripes Season 2 is a prime example of Twitter's vision for sports video content on its site, an area it's been heavily investing in.
Rakuten Viber, the calling and messaging app with 1 billion users worldwide, partnered with obstacle course racing organizer Spartan to create an online gathering place. The Spartan Viber Global Community lets race participants and fans access exclusive content from athletes of the sport.
Rakuten Viber and Spartan created the online group as athletes and fans prepare for the Spartan World Championship Powered by Rakuten in California on Sept. 28-29. The Viber community platform offers Q&As, training plans, nutritional tips and other OCR sports-related content. During race weekend, fans can see race highlights and updates on the go.
Read: Mobile Marketer
As ESPN gets back to basics under relatively new network president Jimmy Pitaro, it means its NBA coverage is more like 24/7/365 scoopmeister Adrian Wojnarowski than it is like punching-the-clock host Michelle Beadle. That is the main reason Beadle no longer fits in at ESPN.
Skipper’s All-Stars continue to lose clout in Pitaro’s world. Last September, Jemele Hill was allowed to leave amicably, taking with her the $5 million left on the final two years of her deal. Michael Smith, is still collecting his $2.5 million per year salary, but has been forced into gold-plated purgatory. Now, Beadle is on her way out.
Read: NY Post
When official photographer for Professional Bull Riders (PBR) Andy Watson steps into an arena, he’s ready to take on 1800 pound bulls and the ticking clock.
Andy is responsible for capturing stunning images and getting them to PBR’s social media team just seconds after a ride is over.
Here’s a glimpse at the nitty gritty details of his workflow:
The Road to Real-Time Storytelling
When Andy started covering the PBR more than 20 years ago, he shot film. After an event, he would go home, process the film, and wait for someone from the PBR to call and request an image. Andy would print an 8×10 photo and send it to them, then they would scan it and put it in their programs.
Now, Andy delivers photos instantly between rides so fans can keep up with PBR events in real time.
Rick Barnes has given Kellen Hiser one directive about the Tennessee basketball social media presence during his tenure as coach of the Vols. “We want to create a love affair with our fans,” Barnes told Hiser, the Associate Director of Social Media Strategy for Tennessee athletics. Hiser and his team help manage 45 accounts—a Facebook, Twitter and Instagram account for each of UT’s 14 varsity sports and an overall athletics page.
They came up with TMUtv, an Instagram-specific video playing off the phrase “Turn Me Up” coined by former UT guard James Daniel III that played to the younger Instagram audience. TMUtv is the crown jewel of Hiser’s work so far — a quirky, quick and playful video posted on IGTV and Instagram stories. It features recurring segments such as Vols singing karaoke while in a cryotherapy tank, having Yves Pons say something in French and Barnes playing Connect Four against his players.
Read: USA Today
ESPN is making some further moves to emphasize their sports gambling content. Back on March 11, they launched the Monday-Friday gambling show Daily Wager, hosted by Doug Kezirian. Now, with football season around the corner, the network is adding a Sunday version of the show and also shifting the show to higher-distribution ESPN2.
The network also announced in that release that ESPNEWS will be getting a new gambling-focused look for everything other than live events, and that this format will also apply to Daily Wager episodes on ESPN2.
Read: Awful Announcing
Lowe's To Sell Licensed NFL-Branded Merchandise
Lowe's announced that it will carry more than 10,000 licensed NFL-branded merchandise items on Lowes.com/NFL and Lowe's will showcase some of these items in a new online video series, called NFL Homegating Makeovers by Lowe's, which follows three football-themed home makeovers in one of three primary homegating areas – kitchen, living room and patio. Lowe's partnered with the Panthers, Cowboys, Eagles and popular DIYer Monica Mangin to complete the makeovers for three families.
Sr. Director of Game Presentation
Chicago Fire – Bridgeview, IL
Senior Business Affairs Manager
Wieden+Kennedy – Portland, OR
Snapchat Production Assistant
NFL – Culver City, CA
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