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June 24, 2019
LESS THAN A DAY AWAY! Event week begins tomorrow with the live Hashtag Sports Awards show hosted by Scott Rogowsky. Gain access to both the awards and conference by registering for an All Access Pass before time runs out tonight.
June 24, 2019Conference Countdown:
As the FIFA Women's World Cup rages on, Bleacher Report is using its data to win over brands who want to grab on to soccer's rising popularity in the US.
A recent white paper from Bleacher Report, which the digital publisher said it's using as a tool for brands who want to advertise around soccer, seems to back up the rising popularity of the sport in America. Bleacher Report's brand partners for the WWC include Adidas, Nike, Hulu, Umbro, Powerade and AT&T. AT&T owns Bleacher Report through its acquisition of WarnerMedia.
To win future advertisers, Bleacher Report – which is reportedly on track to grow 50% this year and reach $200M in revenue – pooled together its first-party data from its app with a US survey of 2,000 people 13-and-older to track soccer fandom stateside. The report found that there are 52M soccer fans in the US, to varying degrees.
The study has implications for B/R's wider soccer business that obviously spans across WarnerMedia and Turner Sports. Those same partners being presented this white paper, that the publisher feels should be more invested in the sport on the Bleacher Report side, will also be pushed towards the Turner Sports partners that could be UEFA partners as well.
Read: The Drum
Last week, the digital voice assistant provided an assist to Seattle Storm star Sue Bird on a new workout aimed primarily at kids. The Alexa skill, called “Storm Workout,” features the three-time WNBA champion Bird putting users through a series of exercises for several minutes. It’s the first partnership between the hometown basketball team and Seattle-based Amazon.
The skill is available on all Alexa-enabled devices and can be activated by saying, “Alexa, open Storm Workout.” From there, Bird and Alexa lead users through a series of drills with a basketball focus—no basketball needed—in an effort to get the heart pumping. Bird shouts words of encouragement throughout and Alexa mainly keeps time.
PepsiCo's Gatorade sports drink launched its first augmented reality Snapchat portal lens, letting users enter an imaginary world seen in the brand’s Dr. Seuss-inspired film, "Every Day Is Your Day," starring U.S. Women's soccer players Mia Hamm and Mallory Pugh.
The lens, which is timed with the FIFA Women's World Cup in France, lets Snapchatters walk around and explore an interactive animated world, tap a soccer ball to play three different scenes from the film and score a goal in front of a full crowd. The movie is part of Gatorade’s "Sisters in Sweat” initiative to urge young female athletes to keep playing sports.
Read: Mobile Marketer
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The Fan-Controlled Football League (FCFL) is exactly what it sounds like, a real-world sports league where the Fans are in charge. It’s like Madden in real life. All FCFL games are played in one Las Vegas location and live-streamed on Twitch, the world’s leading social video service and community for gamers and esports, available on mobile, desktop, and tablets.
Designed for the digital fan, rather than the traditional stadium or arena. All of the games will be played in a cutting-edge production studio where a truly interactive sports entertainment experience can be delivered in real time to any connected device on the planet.
Read: The Shadow League
Their United States contracts with Fox and NBCUniversal were huge for WWE, but everything is a global business and theirs is no exception. The company has announced a pair of international television deals - one which will see them stay with a familiar partner, and another where they’ll move to a new one for the first time in 30 years.
In Latin America, WWE extended their partnership with Fox Sports. The “multi-year agreement” covers weekly airings of not only Raw and SmackDown LIVE, but also NXT, Main Event, and the localized production WWE Saturday Night. In Ireland and the United Kingdom, the company announced they are moving to BT Sport, with Raw and SmackDown LIVE airing live on the network starting in January 2020.
Read: Cageside Seats
The NBPA, THINK450 and Hanesbrands Inc. Announce Official Apparel Partnership
The National Basketball Players Association and THINK450 announced a partnership with Hanesbrands Inc. that will recognize Champion as the official sport style partner of the union. With this new multiyear partnership, Champion will develop, manufacture and provide apparel for NBPA camps and clinics as well as apparel items including shirts, hoodies, pants and other goods that bear NBPA marks. NBPA branded items will be made for sale at select retail locations.
Editorial Project Manager
FanSided – Chicago, IL
Corporate Partnership Sales
New York Jets – Florham Park, NJ
Social Media Freelancer
Fox Sports – Chicago, IL
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