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October 18, 2019
According to Piper Jaffray, Gen Z contributes $830B to U.S. retail sales each year.
October 18, 2019Fan Fact:
The company also named Griffin Gmelich executive VP of OTT and content.
Sports media company Whistle said it plans to launch a linear over-the-top TV channel in the fourth quarter. The publisher recently acquired Vertical Network, which was founded by Elisabeth Murdoch and backed by Snap.
“We’re looking forward to expanding Whistle’s content offerings to the linear OTT space and are pleased that WhistleTV will bring a new slate of diversified IP to market” said Gmelich. “Whistle’s deep portfolio of existing and new franchises, as well as talent-infused content, will meet audiences everywhere as they consume content whether it be on social and soon to be in linear too.”
WhistleTV will offer free ad-supported content 24 hours a day. The programming will include original shows, episodic content featuring social media influencers, niche sports league programming, inspirational movies and documentaries.
Read: Broadcasting & Cable
Vodafone has released research revealing sports organizations believe the rollout of 5G will drive new and innovative fan experiences. The telco questioned 250 decision-makers in the sports sector across the UK, with 76% of respondents saying they will use 5G as a platform for innovation and 5G will enable them to improve fan engagement.
The applications suggested for 5G include live-streaming video, mixed reality experiences and real-time access to information for those at the event or watching elsewhere.
The weekly show, "All The Smoke," will debut Oct. 21. New video episodes will upload every Thursday to Showtime’s new basketball-themed YouTube channel. An audio-only version of the show will also be distributed across major podcasts platforms.
Barnes and Jackson will discuss their opinions on current topics surrounding basketball, culture, social justice, politics, and music. Guests on the show will include other NBA players and various public figures. Barnes and Jackson, who both enjoyed 14-year NBA careers, will serve as executive producers for the digital series. Episodes will last one hour.
Earlier this month, Satisfi Labs, a Major League Baseball partner since 2016, announced a big league partnership expansion to work with individual MLB franchises to use voice AI to sell tickets directly from teams to the fans.
In addition to helping “wind up” ticket sales across the country, baseball teams from the Atlanta Braves to the Washington Nationals are learning more about their fans. Just like in "Moneyball," the company is using data to dispel erroneous myths about what game attendees want.
Last week, the NHL announced an expansion with its partner SportsMEDIA Technology, and established data deals with FanDuel, MGM Grand, and William Hill. The new technology will give fans live, in-depth stats for so-called proposition bets, or side bets on a game.
The league is also expanding in China through the O.R.G. NHL China Games, sponsored by the Chinese company O.R.G. Packaging. The feud between the NBA and China hasn’t had any blow back on the NHL so far. When asked about the potential of NHL players speaking out about the issue, Commissioner Gary Bettman said, “We rely on the good judgment of all of our on-ice and off-ice personnel to do what they think is sensible and responsible.”
Nerd Street Gamers Announces Sweet Partnership with Mike and Ike for 2020 National Championship Series
Nerd Street Gamers, the national esports infrastructure company dedicated to powering competitive opportunities for gamers, has named MIKE AND IKE® Brand candies the Official Partner of the 2020 National Championship series. The National Championship Series is a multi-city tournament that gives casual gamers and aspiring esports athletes the chance to compete for cash prizes. This year, the contest will expand to 10 cities, with local tournaments that can boast prize pools of up to $30,000.
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Fox Sports – Los Angeles, CA
Director, Integrated Marketing
ThePostGame – New York, NY
Manager of Creative Content
Georgetown Athletics – Washington, DC
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