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NBA Reveals the Jersey of the Future | Hashtag Sports Daily

February 15, 2019

Fan Fact:
According to Nielsen, the Alliance of American Football averaged 3.25 million viewers Saturday on CBS.

Top Story

NBA reveals 'Jersey of the Future' at Tech Summit

Commissioner Adam Silver debuted a slate of futuristic tech at the NBA Tech Summit on Friday, most notably unveiling the league's "jersey of the future."

What are the details?

To unveil the new jersey, Silver pulled up an app on a phone and changed the number and name on the back of a jersey that was displayed on the side of the stage. With the push of a button, the jersey shifted from repping for a Kemba Walker model to giving Stephen Curry a shout-out to going old school in a Michael Jordan model.

The futuristic jerseys weren't the only innovation discussed at Friday's summit. Silver also announced plans for facial recognition ticketing, hologram mascots and virtual reality glasses to take fans from their couch into a virtual arena.

The bottom line:

The NBA is leading the way in terms of innovation and tech for sports leagues. It's no wonder Silver has no interest in leaving the league.

Read: Sports Illustrated, Fast Company


CBS gets ready to press for new NFL deal

CBS current contract with the NFL runs through the 2022 season, but executives at the media company are already making their case to the league for a new deal. Although the current slate of NFL deals have several years left to run, there is already talk that the league might be wooed by a deep-pocketed technology company like Amazon.

CBS positioning itself so far ahead of its deal’s expiration points to the power of NFL content. Ratings this season were up 5%, and although ratings for NFL broadcasts have declined from several years ago, the league is still by far the biggest draw on television.

Read: WSJ


How NASCAR is using AR and 360-degree video

This year, NASCAR plans to do 10 live 360-degree video streams to give viewers a look inside the race cars of various drivers during races. The first will take place inside driver Bubba Wallace’s car at the Daytona 500—NASCAR’s most famous race.

While NASCAR sees 360-degree video and augmented reality as vital components of its content and marketing strategy, these and other emerging technologies account for less than 10% of the league’s marketing budget and are treated as complementary to the main broadcast experience.

Read: Digiday


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ESPN tops Beta Research survey for 19th straight time

ESPN extended a 19-year winning streak, once again finishing atop Beta Research’s survey of the cable network cable operators see as most valuable. Cable operators in the study said ESPN had a perceived value of $1.14 per month.

The next most valuable cable network was Fox News, at 95 cents, followed by ESPN2 at 88 cents and NFL Network at 81 cents. Also in the top 10 were Disney Channel, USA Network, TNT, Fox Sports 1, HGTV and TBS.

Read: Broadcasting & Cable


Golf Channel adding live college event, looking for more

Golf Channel is interested in live programming from Monday to Wednesday, and the answer might be found in college tournaments. It is adding another prestigious event this year, and more could be on the way.

Golf Channel already has the East Lake Cup in the fall, along with the NCAA men’s and women’s championships in May, which has made for compelling television with eight finalists competing in team match play. The trick is figuring out what else would fit.

Read: Fox Sports

What Else Is Trending?
  • LEGAL: The U.S. Justice Department settled with Learfield IMG over allegations it had agreed with smaller rivals to refrain from competing
  • PARTNERSHIPS: The NBA and Puma agreed to create and market official merchandise, as Puma makes a fierce re-entry into basketball
  • SOCIAL MEDIA: NFL teams got in the Valentine's Day spirit by sharing their affection for fans, players and even their opponents
  • PEOPLE: The unlikely story of a tweet and student that helped launch Oklahoma football’s digital machine
  • LEAGUES: Tom Brady's agent aims to stock his upstart Pacific Pro Football league with stars too young for the NFL

Rad Ads

  • Brand: @TimHortons
  • Campaign: Roll Up the Rim
  • Agency: Zulu Alpha Kilo


Coca-Cola Signs Sponsorship Deal With Overwatch League

The Details
The Overwatch League announced Friday that it has added Coca-Cola as its official beverage partner ahead of the 2019 season. Coca-Cola's sponsorship will extend to the "entire competitive Overwatch esports ecosystem," including Overwatch Contenders, Open Division, the North American Tespa competitions, the Overwatch World Cup and BlizzCon. The multiyear deal will give the beverage powerhouse exclusivity with all 20 teams in the league and events across the collegiate and amateur levels as well.


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