Effectively engaging fans is no easy task in the digital age as competition for consumer attention and loyalty intensifies.
Hashtag Sports is the only conference, awards, and content platform dedicated to helping you engage the next generation of sports fans and consumers—the Connected Fan.
Connected Fan
It's time to roll the dice on dice-stacking. To effectively reach young fans, data shows that brands must invest beyond the "Big Five" sports.
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Rad Ads
Uber Eats mixes up its Sweet 16 celebrations, BodyArmor takes a stab at Gatorade, and Budweiser releases “Impact,” a short film about Jackie Robinson.
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Q+A
Kenyatta Bynoe, VP of Global Brand Marketing and Partnerships at Spalding, discusses the ways athletes can help generate higher engagement rates.
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Q+A
We were always trying to engage with the fan—the Supreme Court ruling just makes it more of a priority to make sure we are [not only] engaging with fans, but introducing them to what sports betting is.
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