Effectively engaging fans is no easy task in the digital age as competition for consumer attention and loyalty intensifies.
Hashtag Sports is the only conference, awards, and content platform dedicated to helping you engage the next generation of sports fans and consumers—the Connected Fan.
Connected Fan
It's time to roll the dice on dice-stacking. To effectively reach young fans, data shows that brands must invest beyond the "Big Five" sports.
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Rad Ads
Adidas teams up with Parley on a global climate initiative, State Farm assists Chris Paul, and FIFA 19’s World Tour sits down with OBJ and A$AP Rocky.
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Q+A
Kenyatta Bynoe, VP of Global Brand Marketing and Partnerships at Spalding, discusses the ways athletes can help generate higher engagement rates.
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Social Media
In today’s oversaturated social world, engagement has a new definition. Engagement is no longer just retweets. It is about strengthening the brand-to-fan relationship.
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