Engagement Lives Here.

Q+A

In a chat with Hashtag Sports, Joe talks about why he decided to create a TikTok account for the University’s athletics program, the growth in the U of A’s digital audience as a direct result of using the platform, as well as how TikTok is helping set a benchmark in fan engagement for the University.

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Case Studies

#NBATwitterIs… won for Best Original Content or Programming, which recognizes the most unique and high-quality shows, series, films, or podcasts with which an audience is proven to have engaged.

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Case Studies

Lifetime Tattoo Ticket won for Best Social Media Campaign, which recognizes a campaign that involved the use of one or more social media platforms which generated fan or consumer conversation, connection, and results.

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Q+A

In a chat with Hashtag Sports, Dídac talks about the strategies he employs to bring fans closer to the club, how he maintains Barcelona’s status as the number one digital professional sports team in the world, as well as how employing an entertainment-based approach has benefited them.

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Connected Fan

How do Gen Z men define a sport? In short, acceptance. Generally, these young men are open minded and progressive, and they value creativity, innovation, skill and hard work. This underpins their extremely inclusive view of sports with a greater emphasis on emerging activities alongside traditional ones.

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Q+A

In a chat with Hashtag Sports, Nick tells us how new technology is empowering NLL athletes to authentically connect with fans on social media, why the “34-year-old startup” is winning with younger audiences and non-lacrosse players, and what the NLL is doing to prepare for a cordless future.

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