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Don Lane is Chief Marketing Officer for Saucony. In this role, he is responsible for providing strategic development and execution of Saucony’s global marketing initiatives, including brand positioning, direct-to-consumer, advertising and digital strategies.

Previously, Don was DraftKings’ Senior Vice President of Brand & Creative. He created DraftKings’ brand platform, “The Game Inside The Game,” installed several new capabilities (brand strategy, consumer insights, integrated marketing, creative operations) and also led the social and creative teams.

Prior to DraftKings, Don spent 21 years at Arnold Worldwide, most recently as Managing Partner, Executive Director, where he helped build some of the world's most iconic brands, including Volkswagen, ESPN, Volvo, Carnival & Titleist. He was the global director for Volvo, leading teams in North America, Europe and Asia. And he was a leader on the team behind Volkswagen’s iconic “Drivers wanted®” campaign, winning 13 EFFIEs in 10 years.

Don’s leadership style was profiled in Adam Grant’s New York Times’ best-seller, “Give and Take.”

Don graduated from the University of Richmond with a degree in journalism and concentration in sports marketing. He resides in Boston with his wife, Karen, and three children.

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Producer, writer and director Michael D. Ratner founded OBB Pictures in 2015 and under his leadership the company has grown into OBB Media, a leading media company with divisions in film, TV, digital, podcasts and branded content. Since its inception, OBB has carved out a stronghold in the new media space creating award winning content.

In addition to running OBB and expanding the business, Ratner continues to act as a multi-hyphenate leading creative on OBB’s marquee projects. Ratner is currently directing on and executive producing &Music for Quibi alongside Scooter Braun and Goodstory. Prior to that, Ratner served as executive producer and director on OBB’s Historical Roasts for Netflix. He is the creator, showrunner, director and executive producer of Cold as Balls, starring Kevin Hart, which has garnered over 200 million viewers to date and is currently in its third season. Ratner has also produced and directed a number of films that have premiered at Sundance, Tribeca, and SXSW, including Gonzo @ the Derby for ESPN’s acclaimed 30 for 30 series, which followed Hunter S. Thompson’s trip to the Kentucky Derby and is narrated by Sean Penn.

Ratner graduated summa cum laude from the University of Pennsylvania where he received a BA in Film & minor in English. He went on to receive a Master of Fine Arts in film directing, writing, and producing from New York University’s Tisch School of the Arts. He is a member of the Producers Guild of America and was honored on Variety Hollywood’s Creative New Leaders 2018 as well as Forbes 30 Under 30 Hollywood & Entertainment class of 2019. Ratner is represented by the United Talent Agency, 3 Arts Entertainment, and Hansen Jacobson & Teller.

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Sharon Otterman, Chief Marketing Officer, joined William Hill US in July of 2018. Prior to William Hill, Sharon was the Executive Vice President and Chief Marketing Officer of The Madison Square Garden Company. She joined MSG in April 2015 after nearly six years at NBCUniversal, where she most recently served as Senior Vice President and Chief Marketing Officer for MSNBC and NBC News.

Prior to joining MSNBC in 2009, Sharon spent six years at ESPN, where she last served as Vice President of Customer Experience Strategy and New Media Marketing, leading the customer acquisition, advertising, customer care, brand development and positioning efforts for all digital products, including ESPN.com, Mobile, and Broadband. Sharon graduated cum laude from Ithaca College with a Bachelor of Science and graduated from the Executive MBA Program at New York University. She resides in New York City with her husband and twin daughters.

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