Engagement Lives Here.

Sports X Entertainment

Transforming the Next Decade

Hashtag Sports® is the leading platform for media and marketing professionals and the next generation of creative talent across the converging sports and entertainment industries.

From unparalleled experiences like our annual conference and the Hashtag Sports Awards presented by Budweiser to inspirational digital content and mission-driven initiatives, Hashtag Sports is the benchmark for fan engagement and the go-to resource for the development of a new sports and entertainment ecosystem powered by digital media, content, culture, purpose, and technology.

Join us in transforming the next decade of sports x entertainment.

The LIVE Series

Feb 2021

AI-driven matchmaking and unparalleled access to the sports, media, and entertainment ecosystem with 1-on-1 meetings, AMAs, and talks in a digitally interactive environment alongside educational thought leadership.

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The Festival

June 2021

Engagement is the new experience. Our flagship annual conference gathers media, marketing, and creative professionals from across the sports x entertainment ecosystem for a jam-packed agenda of education, inspiration, and networking.


The Awards

June 2021

Engagement is more business critical and challenging than ever. Connecting with the modern fan is no easy feat—and now the industry’s best and brightest get the recognition they finally deserve on the industry’s biggest stage.

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The Hashtag Sports Engage 150

The Hashtag Sports Engage 150 is the first and only editorial list of agencies excelling in consumer engagement through the lens of U.S. sports and fan culture.

We're proud to recognize these innovative agencies that are truly transcending the status quo in sports-led content, campaigns, and experiences and establishing the new rules of engagement.

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