Connected Fan
It's time to roll the dice on dice-stacking. To effectively reach young fans, data shows that brands must invest beyond the "Big Five" sports.
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Rad Ads
This week in sports advertising, Big Family Table keeps winning for Hulu (with some help from James Harden) and soccer club Real Kashmir FC gives us all the feels in a film-style ad spot supported by Adidas.
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Insights & Trends
YouTube has not only benefited from the change in kids’ viewing habits, but it has also shaped them. What does this move to YouTube mean for kids and watching sports?
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Athletes & Creators
Overtime’s meteoric rise is fascinating and content like Overtime Challenge hosted by Overtime Larry is driving that success by focusing on real and relevant stories of the next generation of star athletes.
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Social Media
As the NBA gets set for the 2018-19 season, I find it fascinating that the Atlanta Hawks emoji schedule we published back in 2016 is still being talked about. This is the story of how the now infamous tweet came to exist.
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Connected Fan
As the Head of Digital for Serie A soccer club AS Roma, Paul Rogers used Reddit to crowdsource fan feedback that inspired an award-winning website, and now the club is back at it again.
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