Q+A

How TikTok Took Over the University of Arizona’s Top 10 Posts of All Time in Less Than a Year
In a chat with Hashtag Sports, Joe talks about why he decided to create a TikTok account for the University’s athletics program, the growth in the U of A’s digital audience as a direct result of using the platform, as well as how TikTok is helping set a benchmark in fan engagement for the University.
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