Hashtag Sports is the leading sports & entertainment conference, awards, and community dedicated to helping you engage the next generation of fans and consumers.
The Awards
June 25, 2019
Engagement is more business critical and challenging than ever. Connecting with the modern fan is no easy feat—and it's time the industry’s best and brightest get the recognition they deserve on the industry’s biggest stage.
Attend Live ShowThe Conference
June 26-27, 2019
Our flagship annual conference in New York City gathers over 1,200 senior media and marketing professionals from across the global sports ecosystem for 2 jam-packed days and nights of education, inspiration and networking.
Buy PassHashtag Sports offers a global platform for athletes, executives, and influencers to deliver inspirational and actionable insights to the sports ecosystem. We bring together a unique blend of change-agents to define the future of fan engagement.
Carola Jain
CMO
Spartan Race
Dana White
President
UFC
Mina Kimes
Senior Writer, Podcast Host and Commentator
ESPN
Howard Mittman
CEO
Bleacher Report
Nick Kelly
Head of US Sports Marketing
Anheuser-Busch InBev
David Stern
Commissioner Emeritus
NBA
Katie O'Reilly
CMO
Philadelphia 76ers
Melissa Lawton
Live Sports Production
Connor Schell
EVP, Content
ESPN
Elizabeth O'Brien
Program Director, Sports & Entertainment
IBM
The Hashtag Sports Engage 150 is the first and only editorial list of agencies excelling in consumer engagement through the lens of U.S. sports and fan culture.
We're proud to recognize these innovative agencies that are truly transcending the status quo in sports-led content, campaigns, and experiences and establishing the new rules of engagement.
Connected Fan
It's time to roll the dice on dice-stacking. To effectively reach young fans, data shows that brands must invest beyond the "Big Five" sports.
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Rad Ads
Uber Eats mixes up its Sweet 16 celebrations, BodyArmor takes a stab at Gatorade, and Budweiser releases “Impact,” a short film about Jackie Robinson.
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Q+A
Kenyatta Bynoe, VP of Global Brand Marketing and Partnerships at Spalding, discusses the ways athletes can help generate higher engagement rates.
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Q+A
We were always trying to engage with the fan—the Supreme Court ruling just makes it more of a priority to make sure we are [not only] engaging with fans, but introducing them to what sports betting is.
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