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January 22, 2020
January 22, 2020
Lap of Luxury
Big brands have always had a love affair with traditional sports, and they’re now starting to see the growth potential in esports. Louis Vuitton is headlining a host of luxury brands looking to partner with Chinese gamers—a result the country’s burgeoning growth in both sectors. Red Bull a brand with plenty of success in esports, has revealed how much it actually costs to run their global sporting empire and highly-successful F1 team.
Basketballers have always been exceptional brand ambassadors (think: Like Mike), but there is one legend who stands clear at the top among marketing minds - Shaquille O'Neal. His former teammate Dwyane Wade is also making a big splash post-retirement, as he was announced as Chief Cultural Officer for CAA Sports. The NBA’s modern big man, Joel Embiid is making a big splash with Under Armour. Meanwhile, lifelong Chipotle fan & soccer phenom Christian Pulisic just became the brand’s first international athlete ambassador.
Feather in Their Cap
NBC’s new streaming service, Peacock, is poised to be an interesting alternative for cord-cutters with their base service coming in at no cost...but there’ll be plenty of ads. While leagues like UFC are finding big numbers on digital platforms like Facebook, broadcast networks like CBS are nabbing TV rights to new properties like 3ICE pro hockey. Reddit activity suggests NBA interest may be waning, but over 25M tuning in for the College Football’s National Championship game shows TV still reigns supreme in sports.
"We promoted our TikTok on all forms of social media and gained an initial push of about 1,000 followers. Since then, we’ve gained over 40,000 followers naturally within the platform. The likelihood is that most of these are users who follow us because they saw our content on the platform and thought it was entertaining – not because they were originally Arizona Wildcat fans. In other words, I don’t think most of our TikTok followers follow us anywhere else. This means we’re suddenly reaching thousands of people we wouldn’t have reached otherwise and may even be gaining new fans who weren’t connected to our teams in any way before."
Creative Executive, Development
Bleacher Report - New York, NY
Social Media Supervisor
Crammer-Krasselt - Chicago, IL
Global Partnerships Manager
UFC Australia - Sydney, Australia
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