Play Your Cards Right Facebook’s reeling in their biggest fish yet for an original series that would pay Juventus’ new $100M man a whopping $10M for 13 episodes. Meanwhile, IG and YouTube are beefing up offerings of their own to attract sports talent.
Can’t Wait to be King Enemies beware. Nike’s $1.1B 4Q earnings are up over 10% thanks to an improved digital strategy. Also standing in the spotlight? The Three Lions. The World Cup’s youngest squad’s skills have sharpened, both on the pitch and on social.
Where’s the Party At? Bleacher Report is headed to Sin City for Summer League, and they’re bringing the party with them. As leagues double down on content to reach Gen Z, publishers like B/R are tapping into edgy events hosted by athletes and personalities.
"Every four years, the World Cup commands the undivided attention of soccer fans around the globe. For marketers, it’s an unparalleled opportunity to reach a huge number of consumers—totaling an estimated 3.2 billion in 2014—in a truly thrilling environment."