Chasing History
Wimbledon is at the top of the totem pole for sporting prestige, yet it isn’t the most lucrative by most measures. But from a TikTok tie-up encouraging a new generation of fans to #JoinTheStory to monetizing a rich history of archive footage, the execs behind the 142 year-old tournament are looking both ways to cash in on digital.
Made For the Big Screen
Just days after the USWNT’s epic run, the agency that reps more than half of its members announced The Collective, a unit dedicated to the big business surrounding some of the country’s best-known female athletes. In other soccer news, David Beckham has launched Studio 99 to start a Hollywood run of his own.
First Team All-Innovation
From TV broadcasts powered by a smartphone camera to having working Wi-Fi in-stadium, the commissioners of the two most popular sports in the U.S. are leaning all the way into tech to keeps fans coming to games. Across the Atlantic, La Liga is innovating at warp speed, but don’t mistake them for a technology vendor—rival leagues won’t catch their ideas up for sale in the open market.
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