Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
April 1, 2020
April 1, 2020
Sports is a breeding ground for competition, but the global battle against coronavirus pits us all together on the same team with one common goal. As the world looks to heal, brands from around the sports scene are stepping in to do their part. Nike, Fanatics, and other retailers have started manufacturing masks to help healthcare workers while athletes and execs have donated funds and taken pay cuts to help the greater good. Meanwhile, Budweiser has launched a gift card program to aid the ailing pub scene in Britain, as well as a new ad sure to give sports fans everywhere goosebumps.
Still Not Enough Hours in the Day?
Everyone can agree there has never been enough time in the day...but despite thinking that the new landscape might dictate otherwise, sports content is keeping our schedules jam-packed. ESPN has pushed up the release of their Michael Jordan doc by several weeks to keep us all glued to the TV after binge-watching Shaq’s ex-friend "Tiger King". Meanwhile, The Ringer has released a new “The Wire” podcast where Jemele Hill and Van Lathan will rewatch every episode of the HBO series and professional athletes are turning to TikTok and Peloton to pass time.
The current global health crisis is accelerating the use and innovation of digital media. Gaming continues to boom (especially in tandem with traditional sports as leagues like the NBA plan video game tournaments and NASCAR sets viewership records via virtual races). Now the esports sector is even tying up with sportsbooks. Similarly, MGM has increased their digital betting efforts with the BetMGM app which is expected to power a powerful comeback for the casino when live sports return.
What’s a lesson in audience (fan) engagement that every marketer should learn?
Engagement 101 for us is this… Don’t give them what YOU want, give them what THEY want. Often we see campaigns and content built around what the creator/brand needs to show, but many times they don’t actually take into account what the viewer or consumer actually wants to see. The big-time hack is to give them what they want, and then sneak what you need in the backdoor.
Paul Rabil's GAME IQ
Professional lacrosse player and entrepreneur, Paul Rabil is stepping in on social media to build out sports content for the sports-starved world. The Co-founder of the Premier Lacrosse League debuted a new series called GAME IQ. The series, narrated by Rabil himself, takes viewers through a lacrosse game from a midfielder's view. The series breaks down scenarios such as passing, shooting, and dodging from the player's POV.
Senior Manager, Brand Marketing
NASCAR - Charlotte, NC
Head of Email Marketing
NBA - New York, NY
Associate Director, Properties
Optimum Sports - Chicago, IL
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