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NBA Creates Fan-Voted Player Cam | Hashtag Sports Weekly

January 16, 2019


Trending

Different Pace, Same Race

CBS has already made it clear that there will be no sports betting chatter during this year’s Super Bowl broadcast. In contrast, basketball is venturing into the space at a frenetic pace as NBC Sports Washington wants Wiz fans to “Predict the Game” through an innovative and interactive broadcast.

Cloth Talk

The NHL is skating into the data revolution, finally tracking its players/pucks to give fans new ways to engage (from VR to betting). Meanwhile, Twitter is teaming with Turner to introduce a futuristic NBA camera angle that will follow a fan-voted player for the second half of select games.

Fun & Games

Don’t sleep on #NFLTwitter. From the hilarious chronicles of Capt. Andrew Luck (reimagined by ESPN’s notorious graphics team) to the Arizona Kardinals having some fun with their latest hiring, football boasts some amazing content creators worth championing.


New on Innovate

Meet Deontre Gray, Our Community Member of the Week

What’s one trend in media or marketing that you’re buying or selling?
"One trend in media I would say I am buying is influencer marketing. The scale may not always be there, but the long-term influence and partnerships are the biggest buying points. Most influencers have already established themselves on platforms with younger audiences such as Twitter, Instagram, YouTube, etc. Their influence from a major and micro standpoint allows you to engage with fans most companies may not otherwise reach."

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Following

Flywheel, SoulCycle Pedaling Towards Identity Crisis

734f86a4-3f7d-4495-a497-2c396f7119d9.png Vox // Bethany Biron

Is Netflix’s “Sunderland Til I Die” the Future of Sports Docs?

734f86a4-3f7d-4495-a497-2c396f7119d9.png Fast Company // Jeff Beer

Barstool Sports Gets 10K Paying Subscribers for Gold

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Digiday // Sahil Patel

Red Sox CMO on Reaching Fans with Relevant Content

734f86a4-3f7d-4495-a497-2c396f7119d9.png Chief Marketer // Patty Odell

ABC Wants In on NFL Rights, Super Bowl

734f86a4-3f7d-4495-a497-2c396f7119d9.png NY Post // Andrew Marchand

Endeavor Video-Streaming Group Signs WWE

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Variety // Todd Spangler


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