Presented with
Quentin 'Touchdown'-tino
It was only week two...but if their partnership with Reddit & casting of Tom Brady as TikTok's newest star weren’t enough clarity, the NFL is completely in on all things “lights, camera, action.” The league agreed to pump more gridiron video with Facebook and then launched an exclusive YouTube docu-series with a goal of bringing fans closer than ever to players by turning on the camera 24/7 (minus the bloody revenge)—think warmups, wired sound, or game day fashion. Very GQ.
Streaming Wars
The majority of NFL viewers surveyed in Week 1 watched via a paid streaming service or app, fueling fervor surrounding the future of live TV. Twitch is continuing to court sports, partnering with Raider Nation, and elsewhere, WWE sup-plexed their streaming OG. But despite pressure from Silicon Valley’s deep pockets, ESPN’s Jimmy P remains bullish on his network’s ability to retain big rights like Monday Night Football.
Look at My New Kicks
Sneaker brands and retailers of all types are becoming anthropologists of sorts. Evidence? StockX is counting on Bleacher Report to help them monopolize the online sneaker marketplace game, while Jordan Brand’s latest bid to catch eyes bordered on eccentric. Everyone may want to be like Nike, but the swoosh (similar to Coach Saban & Co.) is facing recent criticism over privacy concerns.
Nielsen Sports Presents Power of One: Athletes as Endorsers
Women’s World Cup Drew Nearly $100 Million in TV Ads
Cowboys Fans Will Play With 5G-Enabled 'Immersive' Experiences
The Athletic Ventures Outside the Paywall and Into Advertising
Raptors Launch Branded Hijabs in Fan Outreach
Sports Publishers Use Fantasy Frenzy to Drive Subscriptions