Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
It was only week two...but if their partnership with Reddit & casting of Tom Brady as TikTok's newest star weren’t enough clarity, the NFL is completely in on all things “lights, camera, action.” The league agreed to pump more gridiron video with Facebook and then launched an exclusive YouTube docu-series with a goal of bringing fans closer than ever to players by turning on the camera 24/7 (minus the bloody revenge)—think warmups, wired sound, or game day fashion. Very GQ.
The majority of NFL viewers surveyed in Week 1 watched via a paid streaming service or app, fueling fervor surrounding the future of live TV. Twitch is continuing to court sports, partnering with Raider Nation, and elsewhere, WWE sup-plexed their streaming OG. But despite pressure from Silicon Valley’s deep pockets, ESPN’s Jimmy P remains bullish on his network’s ability to retain big rights like Monday Night Football.
Look at My New Kicks
Sneaker brands and retailers of all types are becoming anthropologists of sorts. Evidence? StockX is counting on Bleacher Report to help them monopolize the online sneaker marketplace game, while Jordan Brand’s latest bid to catch eyes bordered on eccentric. Everyone may want to be like Nike, but the swoosh (similar to Coach Saban & Co.) is facing recent criticism over privacy concerns.
Athletes leveraging their social media audience are an important part of sponsorship strategy for brands targeting young consumers. Nielsen Sports used its Social Scorecard to analyze the commercial endorsement power—and potential—of a younger generation of global athletes.
These athletes, all under age 25, have broad appeal beyond their game. The scorecard is anchored by four key pillars: Reach, Relevance, Resonance, and Return.
Download The Power of One: Athletes as Endorsers, free on nielsen.com
Sports Podcast Producer
Spotify – New York, NY
Associate Manager, Marketing
San Antonio Spurs – San Antonio, TX
Account Executive, Partnerships
2K – Windsor, UK
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