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Turner Tees Up Unique PPV Event | Hashtag Sports Weekly
November 14, 2018
The clock’s ticking on Disney’s mandatory RSN fire sale, and several all-star equity firms–from LL Cool J and Ice Cube, to Apollo Global and LeBron's Uninterrupted–are in play. Meanwhile, Yankee’s are coming through the side door, saying YES to buy back 80% of their network.
NHL vets aren’t bullish on Fortnite’s ability to unite, but brands and publishers believe the convergence of gaming with sports and broader culture is the key to engaging a new generation of viewers, evidenced by Cheddar's decision to enter the esports arena.
Golden State of the Art
NFL viewership is at a three-year high, but digital natives have the league reconsidering when to jump ship on Sunday Ticket and into the stream. They’ve already received the message in a bottle and uncorked Fortnite as a new partner for young fans...and now advertisers are adapting across platforms.
"Speaking with Hashtag Sports for a quick chat about M&M’S sports sponsorship strategy, social media lead Michael Italia discusses ways the brand is entering emerging areas like esports to connect with consumers, how their NASCAR sponsorship is generating high ROI, and why agility and authenticity are critical components of an athlete-brand relationship."