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Last Updated: March 16, 2020

The Hashtag Sports team is actively monitoring the advice of public health officials and best practices laid out by the United States federal government including the CDC, the state of New York, New York City, and WHO.
As the coronavirus pandemic has intensified in North America during the past week, it has become apparent that this is a public health crisis that requires major collective action if we are to slow its progression.

The concentrated focus on containment now includes a US federal ban on travel from Europe into the United States, closure of schools and universities, closure of bars and restaurants, and local government restrictions of public gatherings large and small.
Accordingly, we have fast-tracked our contingency plan with The Times Center built around postponement, rather than cancelation.

Read more here.

April 1, 2020

Trending

One Team

Sports is a breeding ground for competition, but the global battle against coronavirus pits us all together on the same team with one common goal. As the world looks to heal, brands from around the sports scene are stepping in to do their part. Nike, Fanatics, and other retailers have started manufacturing masks to help healthcare workers while athletes and execs have donated funds and taken pay cuts to help the greater good. Meanwhile, Budweiser has launched a gift card program to aid the ailing pub scene in Britain, as well as a new ad sure to give sports fans everywhere goosebumps.

Still Not Enough Hours in the Day?

Everyone can agree there has never been enough time in the day...but despite thinking that the new landscape might dictate otherwise, sports content is keeping our schedules jam-packed. ESPN has pushed up the release of their Michael Jordan doc by several weeks to keep us all glued to the TV after binge-watching Shaq’s ex-friend "Tiger King". Meanwhile, The Ringer has released a new “The Wire” podcast where Jemele Hill and Van Lathan will rewatch every episode of the HBO series and professional athletes are turning to TikTok and Peloton to pass time.

Digital Dash

The current global health crisis is accelerating the use and innovation of digital media. Gaming continues to boom (especially in tandem with traditional sports as leagues like the NBA plan video game tournaments and NASCAR sets viewership records via virtual races). Now the esports sector is even tying up with sportsbooks. Similarly, MGM has increased their digital betting efforts with the BetMGM app which is expected to power a powerful comeback for the casino when live sports return.

NEW ON ENGAGE

Meet Collin Castellaw, Our Community Member of the Week

Engage Story

What’s a lesson in audience (fan) engagement that every marketer should learn?

Engagement 101 for us is this… Don’t give them what YOU want, give them what THEY want. Often we see campaigns and content built around what the creator/brand needs to show, but many times they don’t actually take into account what the viewer or consumer actually wants to see. The big-time hack is to give them what they want, and then sneak what you need in the backdoor.

Read More

Following

Virtual Tennis Provides Boost to Online Sports Betting

article source Forbes // Steve McCaskill

DAZN Plans on Withholding Rights Fees

article source Awful Announcing // Joe Lucia

CBS Continues to Air Classic NCAA Tournament Games

article source Washington Post // Matt Bonesteel

Reuters and Grabyo Ink Deal to Offer Cloud-Based Editing

article source TVTechnology // Phil Kurz

MGM Resorts' Digital Sports Betting Efforts Could Power a Recovery

article source The Motley Fool // Anne Burdakin

G Fuel Expands Partnership with FaZe Clan

article source Marketing Dive // Dianna Christie

Rad Ad

Brand: @Budweiser
Campaign: One Team
Agency: @DAVID_Miami_

Social Spotlight

Paul Rabil's GAME IQ

Professional lacrosse player and entrepreneur, Paul Rabil is stepping in on social media to build out sports content for the sports-starved world. The Co-founder of the Premier Lacrosse League debuted a new series called GAME IQ. The series, narrated by Rabil himself, takes viewers through a lacrosse game from a midfielder's view. The series breaks down scenarios such as passing, shooting, and dodging from the player's POV.

Careers

Senior Manager, Brand Marketing
NASCAR - Charlotte, NC

Head of Email Marketing
NBA - New York, NY

Associate Director, Properties
Optimum Sports - Chicago, IL

Partnership Development Manager
Mercedes F1 Team - Brackley, UK

Director, Business Development
Grabyo - New York, NY

Specialist, Brand Marketing
Red Bull - Santa Monica, CA

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