New Millennial on the Block It’s unfair to measure the MLS against century-old leagues with clubs boasting 500M+ followers. Nonetheless, the 23-year-old league’s embracing mobile commerce, commercial-free viewing, and short-form content to capture fans its own age at a rate other leagues should envy.
Balls and Chains Thursday Night and Monday Night Football ratings hit a ten-year low last week, but the NFL’s revenue continues to climb and ESPN is a big reason why. From re-establishing routine highlight packages to retreating on politics, Jimmy Pitaro’s mission to make amends is clear (at least until 2021).
Creator’s Paradise As publishers walk through the valley of the shadow of advertising’s death, up-and-comers like Bleacher Report and Overtime are building franchises centered around people vs projects. It’s a digital creators dream; just ask NBA2K social star Rachel DeMita.
"Head of Digital for Serie A soccer club AS Roma, Paul Rogers, discusses the role a website plays in a team’s marketing funnel, the ways digital is impacting sponsorship sales, and how the club is winning on social with one simple trick: being human."