Congratulations to the winners of the 5th Hashtag Sports Awards for their excellence in engagement. Creativity pays when it's engaging.
Selected by The Engagement Academy of Sports Entertainment, the 35 award-winning entries showcased below are in a class of their own—raising the bar for the fan experience and shaping the future of sports entertainment content, campaigns, and partnerships.
Each piece of work delivered game-changing results that set a new benchmark for effective fan & consumer engagement. These winners are each among the industry’s engagement elite.
Here’s a look at all of the winners from the 5th Hashtag Sports Awards.
Winner: Ted Lasso x EA SPORTS FIFA 23
Created by: EA SPORTS, AppleTV+
Winner: BMO x Chicago Bulls
Created by: Chicago Bulls
Winner: Ted Lasso x EA SPORTS FIFA 23
Created by: EA SPORTS, AppleTV+
Winner: The Eli Manning Show Featuring Fivio Foreign
Created by: New York Giants
Winner: Campus Cast Live: East Lansing Edition
Created by: Playfly Sports
Winner: New York Liberty & Xbox Partnership
Created by: New York Liberty, Xbox
Winner: The Nonstop NBA
Created by: NBA, Translation
Winner: #NBA75 Celebration
Created by: NBA
Winner: The Successful Effort to Bring Brittney Griner Home
Created by: Wasserman
Winner: The Captain
Created by: ESPN+
Winner: McEnroe vs. McEnroe
Created by: FCB New York, AB InBev – Michelob ULTRA
Winner: Serena Pack
Created by: FCB New York
Winner: McEnroe vs. McEnroe
Created by: FCB New York, AB InBev – Michelob ULTRA
Winner: Vikings Friday Challenge Series
Created by: Minnesota Vikings
Winner: Serena Williams US Open Tribute
Created by: USTA
Winner: New Heights with Jason & Travis Kelce
Created by: Wave Sports + Entertainment
Winner: Michelob Guy
Created by: Wieden + Kennedy
Winner: Serena Pack
Created by: FCB New York
Winner: Serena Pack
Created by: FCB New York
Winner: The Catch: Justin Jefferson Stuns in Buffalo
Created by: Minnesota Vikings
Winner: Ted Lasso x EA SPORTS FIFA 23
Created by: EA SPORTS, AppleTV+
Winner: McEnroe vs. McEnroe
Created by: FCB New York, AB InBev – Michelob ULTRA
Winner: Buzzer
Created by: Buzzer
Winner: Ted Lasso x EA SPORTS FIFA 23
Created by: EA SPORTS, AppleTV+
Winner: THE AUROCHS NFT: 23 Artists x Chicago Bulls
Created by: Chicago Bulls
Winner: Thursday Night Football - Prime Vision with Next Gen Stats
Created by: Amazon Prime Video
Winner: Gaming Society
Created by: Gaming Society
Winner: McEnroe vs. McEnroe
Created by: FCB New York, AB InBev – Michelob ULTRA
Winner: FOXSports.com - World Cup Hub
Created by: FOX Sports
Winner: Nedd Brockmann and Bursty
Created by: Bursty
Winner: The Premier Lacrosse League x Method Man x Champion Collaboration
Created by: Premier Lacrosse League
Winner: The Power of Business Resource Groups and Employee Engagement
Created by: DraftKings
Winner: Black Stars of LaLiga
Created by: LaLiga
Winner: Warriors Invigorate Japan Audience on Social For Japan Games
Created by: Golden State Warriors
Winner: Ari Chambers
With: LaLiga
Winner: World Cup NOW
Created by: FOX Sports
Winner: Michelob Guy
Created by: Wieden + Kennedy
Winner: This Day In Sports
Created by: Playmaker
Winner: @NBA TikTok’s Best Week Ever
Created by: NBA
Winner: Michelob Guy
Created by: Wieden + Kennedy
Winner: FIFA 2022 + CazéTV + YouTube
Created by: LiveMode
Winner: Betr Media
Created by: Betr
Winner: Gaming Society
Created by: Gaming Society
Winner: Bob Carney, NBA
Winner: Emily Hofer, World Surf League
Winner: Ari Chambers, Warner Bros. Discovery Sports
Winner: Emma Wakely, Snap Inc.
Winner: NCAA Championships
Winner: US Open
Winner: Shota Kodama, Golden State Warriors
Winner: Richard Jefferson
Engagement is the most business-critical challenge facing the sports, media, and entertainment industries in the attention economy. The Engagement Academy of Sports Entertainment is proud to benchmark effective engagement and showcase the ROI of investing in the fan experience.
Ensure your company's work is recognized for excellence in engagement by The Engagement Academy. Entries for the 6th Hashtag Sports Awards open in the fall of 2023. Creativity pays when it's engaging.