FOXSports.com - World Cup Hub

ABOUT THIS ENTRY

FOXSports.com delivered a custom experience around FIFA World Cup Qatar 2022 with its 'World Cup Hub' - a customizable one-stop-shop for all things soccer around the world's greatest sporting event.

Delivering scores, standings, highlights, expert analysis, and more throughout the tournament at lightning speed, the 'World Cup Hub' was the premier online destination for casual sports fans and avid soccer supporters alike this past holiday season.

How does this represent “Excellence in Engagement”?

Driven by a full complement of online offerings, including the 'World Cup Hub' on FOXSports.com, the 2022 FIFA World Cup in Qatar was the most-streamed World Cup tournament in FOX Sports history with AMA of 287,064 up +19% vs. Russia 2018.

The crown jewel of the network’s unrivaled portfolio of international soccer tournaments made history as Lionel Messi and Argentina’s historic victory over Kylian Mbappé and France in penalties finished as the most-watched men’s World Cup telecast in English-language U.S. television history, as well as the most-watched men’s FIFA World Cup™ Final in the U.S. topping Italy vs. Brazil in 1994.

Objective

FOXSports.com delivered a custom experience around FIFA World Cup Qatar 2022 with its 'World Cup Hub' - a customizable one-stop-shop for all things soccer around the world's greatest sporting event. Delivering scores, standings, highlights, expert analysis, and more throughout the tournament at lightning speed, the 'World Cup Hub' was the premier online destination for casual sports fans and avid soccer supporters alike this past holiday season.

Strategy & Execution

FOXSports.com was the premiere destination for FIFA World Cup content throughout the 2022 tournament, with live World Cup matches, exclusive highlights including every goal, commentary, and analysis from the game's biggest personalities, insight from the best writers on-site in Qatar, and full-match replays delivered seamlessly throughout the tournament.

When FOX Sports launched its fully immersive and fan-focused website to serve the modern fan, it did so to provide users with an all-encompassing sports experience. Dynamic features for the 2022 FIFA World Cup on FOXSports.com included customizable tabs unique to each fan and team, as well as a best-in-class design and robust offerings of original videos, exclusive highlights, storytelling, statistics, live scores, standings, and live streaming.

The FIFA World Cup Hub launched the week the tournament started and changed dynamically to reflect current matches and tournament status, and provided quick and convenient access to all FOX Sports digital content.

Select World Cup events featured bonus cams, allowing fans to watch live while getting another view from secondary feeds, with fast and easy access to scores and schedules along with information about how to watch and what to expect just a click away.

Organizations

• FOX Sports

Credits

Michael Bucklin
SVP, Digital
FOX Sports

Elissa Christie
SVP, Technology & Product
FOX Sports

Tom Zentmeyer
SVP, Technology
FOX Sports

Kevin Jackson
Executive Director, Digital Editorial Content
FOX Sports