2019 Winners

Budweiser

Looking for the 2019 Shortlist? Click here.

Digital & Social

Best Website or Mobile Experience

Bleacher Report
Bleacher Report

Best Real-Time Engagement

Farewell Jersey
beIN SPORTS USA, VMLY&R Miami

Outstanding Use of Facebook

CFL Game Time
Canadian Football League

Outstanding Use of Twitter

The Metro by T-Mobile Purple Couch
Lagardère Plus

Outstanding Use of Instagram

NFL Throwback
NFL

Outstanding Use of Snapchat

NFL Highlights Snapchat Discover Story
NFL

Campaigns

Best Social Media Campaign

Lifetime Tattoo Ticket
Hertha BSC

Best Multi-Platform Campaign

Purple Reign
Minnesota Timberwolves

Best Integrated Campaign

This is Our Ice
Minnesota Wild, ICF Next

Breakthrough Sports Ad of the Year

Who is Kevin Love?
Banana Republic, R/GA

Content

Best Original Content or Programming

#NBATwitteris…
Twitter

Best Branded Content or Series

SAP GM School
Momentum Worldwide

Best Athlete Storytelling

Snow Pack - Exclusive Footage: Shaun White’s Horrific Crash
Yahoo Sports

Best Fan-Generated Content

Believing in Miracles
Minnesota Vikings

Experience

Best Event-Based Activation

Rival Hug
FIFA

Best Connected Experience

HEED Pulls. You. In.
HEED

Best Use of Immersive Media

SAP Battles from the Bench
Momentum Worldwide, SAP, NHL

Best Engagement Through a Live Event

All-Star Access: A Front-Row Seat to All-Star Week
MLB Network

Best Use of Technology

American Express Super Rally
Momentum Worldwide

Best Activation to Reach Young Fans

NBA TikTok: #AllStarTalent Challenge
NBA

Partnerships

Most Creative Partnership With an Athlete or Influencer

Who is Kevin Love?
Banana Republic, R/GA

Most Creative Partnership Without an Athlete

#TheDebut - Live High School Basketball Games on Twitter
Twitter, Intersport, Gatorade

Entertainment

Best Engagement Through Esports & Gaming

IEM Katowice 2019
ESL

Best Use of Culture, Music, or Entertainment

2 Chainz X LeBron James "Rap Or Go To The League"
Def Jam Recordings

Good

Best Engagement for Good

Hockey's Declaration of Principles
NHL, The Vault

Athletes & Creators

Best Male Athlete on Social Media

JuJu Smith-Schuster

Best Female Athlete on Social Media

Charlotte Flair

Best Creator

The F2

Best Social Highlight Star

Katelyn Ohashi

Best Parody or Comedy Account

Bob Menery

Best Streamer

Ninja

Best Original Show or Series

Tom vs. Time

Best Sports Podcast

The Pat McAfee Show 2.0

Best in Engagement for Good

LeBron James

Best in Engagement for Change

Colin Kaepernick

Top Honors

Outstanding Achievement in Overall Engagement for an Organization

Bleacher Report

Outstanding Achievement in Overall Engagement for an Individual

JuJu Smith-Schuster