LG Presents: The Rivalries (Season 2)
The 6th Annual Awards
- Best Branded Content
ABOUT THIS ENTRY
An inside look at lesser known collegiate rivalry stories in the NCAA. '30 for 30' meets 'Hardknocks' meets 'Cheer'. These are the stories you haven't heard. In a way, it's primal, like a passionate dislike for a little brother, or even an annoying neighbor. Rivalries in college sports are particularly heated, a usual end-of-season matchup with annual high stakes everyone looks forward to. Sometimes, they offer your team a chance to beat the nearby bully. Other times, it’s equally satisfying to know the team you're rooting for may have just spoiled an adversary's season — quenching the thirst of those who hate. Each episode offers a complete look into the greatest sports rivalry stories in the NCAA.
How does this represent “Excellence in Engagement”?
The partnership between LG & the NCAA goes vastly beyond this original documentary series. Part of the partnership was the development of the NCAA Championships Channel. An original app on the WebOS-based LG Channels featured exclusively on LG Smart TVs. This original content vertical debuted here and is then accessible On-Demand. It's a new way for college sports fans to access news, highlights, information, and original content. A continued partnership between LG and each university thrives after the documentaries are complete. On-campus activations, promotional events, and activities furthering the partnership and connection between fans and sport.
Objective
Our objective was to create original content for LG connecting them to their partnership with the NCAA. The ask was broad and carried many potential paths. Ultimately, we narrowed it down to an original series rooted in authentic storytelling. The idea was to focus on "lesser-known" rivalry stories in the NCAA and stray away from larger college sports stories that have been told for decades. Each story focuses on a different region, with different universities, different sports, and balancing men's and women's athletics. By working with the schools, coaches, athletes, and the communities our goal was to shine a light on these incredible stories giving them a platform when they typically haven't had one. We’ve all heard of the rivalry stories between schools like Duke vs North Carolina or Ohio State vs Michigan, but did you know, that 2 universities in rural South Dakota have had an annual NCAA DII football game fighting over a gold pan trophy for over 150 years? How about the 5 universities sharing 1 single campus in Southern California with one of the most heated tennis rivalries in all of college sports? These are the types of subject matter for each episode of ‘The Rivalries’.
Strategy & Execution
We have been able to embed ourselves with these teams to give an up close and personal story behind each rivalry. Access requires trust and trust comes from our non-biased point of view which we deliver with each episode. An insider look into modern-day college sports with a history lesson built in. Each story reflects the greatness of the student-athlete and the spirit of high-level competition giving the modern sports fan "inside access" to stories they likely have never heard or the real die hard fans a true spotlight on their regional story that the rest of the world has never heard. Our key considerations include the strength of the rivalry story & the historical context within, the diversity of the stories, a gender sports balance, geographic & regional variety, and the community, family, outside perspective & overall involvement. All of these factors come together to tell a complete story.
Organizations
- LG
- Shoot To Kill NYC
- HS Ad
Links
Featured
- Harvard University Women’s Rugby
- Dartmouth College Women’s Rugby
- Black Hills State University Men’s Football
- South Dakota School of Mines & Technology Men’s Football
- Augustana University Women’s Softball
- Minnesota State University Mankato Women’s Softball
- Claremont College Women’s Tennis
- Harvey Mudd College Women’s Tennis
- Scripps College Women’s Tennis
- Pomona College Women’s Tennis
- Pitzer College Women’s Tennis
- University of Alaska Anchorage Men’s Ice Hockey
- University of Alaska Fairbanks Men’s Ice Hockey
- Calvin University Men’s & Women’s Basketball
- Hope College Men’s & Women’s Basketball
Credits
Kellen Dengler
Executive Producer
Shoot To Kill NYC
Shane Bissett
Executive Producer
Shoot To Kill NYC
Chulho Huh
VP Corporate Marketing
LG
Jeannie Lee
Executive Producer
LG
Scott Zaretsky
Executive Producer
HS Ad
Matt Klein
Producer
Shoot To Kill NYC
Max Grater
Producer
Shoot To Kill NYC
Chris Myers
Editor
Shoot To Kill NYC
Eric Durkin
Cinematographer
Shoot To Kill NYC
Dan Altuz
Editor
Shoot To Kill NYC
Patrick Badescu
Colorist
Shoot To Kill NYC
Paul Gleeson
Mixing & Mastering
Shoot To Kill NYC
Jon Fruman
Senior Project Manager
HS Ad
Joe Nebres
Director of Studio Operations
HS Ad
Elizabeth Shilling
Line Producer
HS Ad
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
