Betr Media
The 6th Annual Awards
- Best Sports Betting Content
ABOUT THIS ENTRY
Through largely original creator-led programming, Betr's Media division serves several key purposes for the business, such as driving brand awareness and conversions for its gaming business, as well as creating value for brand partners by targeting and engaging its young audience of digitally native sports fans.
How does this represent “Excellence in Engagement”?
Since inception, Betr has revolutionized the world of sports betting content, blending sports and media content creation into a signature brand of sports betting content unique from any other competitors in the space. Through the curation of recurring characters like icon Betr Derek with consistent integration of new cast members and celebrity guests, Betr generates an immersive content world for fans to engage with—sharing in the relatable triumphs and failures of the everyman in the world of sports betting.
This has set the precedent for content engagement in the sports and sports betting space- presenting Betr as a rival to top content houses like Barstool Sports, Friday Beers, and others in the broader sports media landscape. Betr’s engagement numbers illustrate this success most concretely—Betr Media is the fastest growing sports betting media brand in the United States that has grown to over 2.5 million followers, 2.6 billion impressions, and 140 million engagements across its social channels since publicly launching in August 2022.
Objective
Betr Media aims to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content. The company believes this evergreen, short-form content creation will be the top form of sports media consumption for its top target demographic for males 21-34.
Through the curation of recurring personalities at Betr, including Jake Paul, Derek Sullivan (Betr Derek), Handshake Bets, and others, Betr also creates brand loyalty and integrated content at the intersection of sports betting and sports media in order to capitalize on its social media following and convert fans to its Betr Picks fantasy pick’em and Betr Sportsbook offerings.
Strategy & Execution
A key part of Betr’s business is its dedicated media platform integrated into the sports betting brand that allows Betr to produce original content that develops brand awareness and brand affinity, but also independently generates revenue through monetization opportunities. Betr Media is able to capitalize on Paul’s longstanding social media following while also investing in up-and-coming personalities and influencers. In addition to Betr’s most popular show, BS w/ Jake Paul – which routinely goes viral and features A-list guests such as Tyreek Hill, Rick Ross, Brooks Koepka and Tyron Woodley – Betr Media has developed subchannels like Betr Combat, featuring MMA content and personalities Bo Nickal and Ian Machado Garry, along with diversifying its content with top athlete-influencers like Haley and Hanna Cavinder, who host Betr’s “Twin Talk” podcast.
Organizations
- Betr
Links
Featured
- Jake Paul
- Cavinder Twins
- Bo Nickal
- Ian Garry
- Betr Derek
- Handshake Bets
- Amanda Vance
- Greg Ivory
- Kelly Stewart
- Amanda Vance
- KillJasper
Credits
Jake Paul
Co-Founder
Betr
Joey Levy
Founder & CEO
Betr
Mike Denevi
Head of Media
Betr
Jake Strasser
Head of Content Development
Betr
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
