2020 Shortlist

Budweiser

Congratulations to the finalists of The 2nd Hashtag Sports Awards Presented by Budweiser. Winners were announced on October 8, 2020 in a special online celebration. Register for Hashtag Sports 2020 VRTL to network with award-winning marketers, creators, and storytellers.

CAMPAIGNS

Best Big Game Spot or Stunt

Google Women's World Cup Campaign

FOX Sports

#NFLTwitter Super Bowl Confetti 2020

Twitter

Barstool Does Daytona 500

Barstool Sports

All Eyes on Us: FIFA Women's World Cup

FOX Sports

Back To Win

LaLiga

FANS FOR LIFE

beIN SPORTS, VMLY&R Miami

Best Integrated Campaign

Minshew Mania

NFL

FRIDAY NIGHT SMACKDOWN on FOX

FOX Sports

#HINCHASWANTED

beIN SPORTS, VMLY&R Miami

2019 NBA Tip-Off: Heroes

NBA

Uniform Launch Campaign

New York Jets

Ultimate Fan Bracket: College Basketball

FOX Sports

Best Social Media Campaign

The TipiCoup

Tipico, Jung von Matt AG

Super Bowl LIV: Social & Digital Coverage

FOX Sports

#SandlotToTheShow

MLB Network

#NFL100: A Year-Long Celebration

NFL

Toronto Raptors: 2019 Playoffs & NBA Title

Toronto Raptors, STN Digital

2019 FIFA Women's World Cup

FOX Sports

Most Engaging Advertisement

BAUER Vapor Arcade Challenge

BAUER Hockey, Lilo Social

State Farm | ESPN The Last Dance | Deep Fake

State Farm, Optimum Sports

WWE on FOX: “We’re All Superstars – Anthem”

FOX Sports, Wieden+Kennedy

CONTENT

Best Athlete Storytelling

20 Years Later: Brandi Chastain

FOX Sports

Cam Newton: YouTube

Cam Newton, Liquid Light

The Last Dance

ESPN Films

NOT BAD FOR A GIRL

INTERSPORT Deutschland, Jung von Matt AG

Where Is My Mind?

The Players' Tribune

The ReUnion

FOX Sports

Best Branded Content or Series

Behind the Scenes with the Storytellers

Boston Red Sox, PhotoShelter

US Open/Deloitte Wheelchair Tennis

USTA, Deloitte US

NOT BAD FOR A GIRL

INTERSPORT Deutschland, Jung von Matt AG

Pastranaland

Nitro Circus, Mattel

Track the Pack

Minnesota Timberwolves, Toyota

How Hungry Are You with Serge Ibaka

Bleacher Report, Samsung

Best Fan Storytelling

Fan of the Year

FanSided

FANS FOR LIFE

beIN SPORTS, VMLY&R Miami

Every Angle: Illinois Beats Wisconsin Reaction Reel

Big Ten Network

Hockey Fans Fight Cancer

New Jersey Devils

#SandlotToTheShow

MLB Network

J.B. Smoove

New York Jets

Best Original Content or Series

Detail

Granity Studios, Rogers & Cowan PMK, ESPN+

Undertaker: The Last Ride

WWE

10,000 Hours Documentary Series

In The Lab

Toronto Raptors: 2019 Playoffs & NBA Title

Toronto Raptors, STN Digital

Viking Quest

Minnesota Vikings

NFL Draft Letters

NFL

Best Sports Podcast

Pardon My Take

Barstool Sports

The GM Shuffle

Cadence13

Under Center with Kirk Cousins

Minnesota Vikings

The Sterling Affairs

ESPN Films

The Fantasy Footballers Podcast

The Fantasy Footballers

ENTERTAINMENT

Best Engagement Through Sports Betting

The TipiCoup

Tipico, Jung von Matt AG

Elevating the Sports Experience Through Legalized Sports Betting

FanDuel Group

Mad Bets

Yahoo Sports

LaLiga and PointsBet Partnership

LaLiga, PointsBet

B/R Betting Scores with Fans

Bleacher Report

PointsBet – U.S. Market Growth

PointsBet

Best Engagement Through Esports & Gaming

Gfinity Increases Engagement & Monetization

Blackbird, Gfinity

ESL Mobile Open Presented by AT&T

AT&T, ESL

theScore | esports

theScore

NBA 2K League

NBA, Take-Two Interactive

Best Use of Culture, Music, or Entertainment

Banana Republic Style Wingman: Jared Goff

Banana Republic

Phila Unite Custom Jordan 1's

Philadelphia 76ers

BASE:LINE Live Concert Series

NBA, Apple Music, UnitedMasters

The adidas Wendejacket

adidas, Jung von Matt AG

76ers Crossover - Art Exhibition

Philadelphia 76ers

Rap Names for NFL Players

NFL

EXPERIENTIAL

Best Gen Z or Kids Activation

Play Football, Change the Game

Danone Nations Cup

Nike Game Growers

Nike

Home of the SportsCenter Top 10

ESPN (SportsCenter), Preacher

#NBAMoments on NBA TikTok

NBA

Adelaide Strikers Adventure Hill

South Australian Cricket Association, TLA Worldwide

Best Use of Events for Content

VGK Worldwide Puck Drop

Vegas Golden Knights

NFLPA Rookie Premiere 2019

NFL Players Association

The Takeover

Overtime

FANS FOR LIFE

beIN SPORTS, VMLY&R Miami

Metro Media Jam

Metro by T-Mobile, SPORTFIVE

Best Live Brand Experience

2019 World Cup USWNT Viewing Parties

U.S. Soccer Federation, rEvolution

Hiway FCU Prize ATM

Hiway Federal Credit Union, Agile Marketing Partners

Mercedes-Benz Stadium Activations

Mercedes-Benz USA, Engine Shop

American Family Insurance Fam Club

American Family Insurance, Engine Shop

Home of the SportsCenter Top 10

ESPN (SportsCenter), Preacher

CONCACAF Gold Cup Station

CONCACAF, rEvolution

Best Pop-Up or Retail Event

Lambeau Leap Day

Bose, CAA, Green Bay Packers

Home of LaLiga in New York

LaLiga, Thinkfood Group

FAN EXPERIENCE

Best Website or Mobile Experience

Bleacher Report App

Bleacher Report

2019 TCS New York City Marathon App

Tata Consultancy Services, New York Road Runners

Atlanta Falcons Mobile App

Atlanta Falcons, Rover

Vancouver Canucks Mobile Scavenger Hunt

Rover, Vancouver Canucks

Chicago Bulls Mobile App

Chicago Bulls, Yinzcam

Enhancing Ticket Sales with Portfolio Storytelling

Atlanta Falcons, iFOLIO

Best OTT or Streaming Experience

ATP Tennis TV

ATP, Deltatre

beIN SPORTS XTRA

beIN SPORTS

DAZN

DAZN

INEOS 1:59 Challenge Interactive Experience

Singular.live

Real-Time Streaming for Sports Betting

Phenix

WWE Network

WWE

Best Use of Technology

NFL Super Bowl LIV Lens

NFL

AT&T Pose with the Pros

AT&T, Wasserman

Marathon City: Sprint and Spin to Win

Tata Consultancy Services, New York Road Runners

Boosting MLB Player Social Engagement by 52%

Greenfly

Enhancing Ticket Sales with Portfolio Storytelling

Atlanta Falcons, iFOLIO

AI-automated Sports Video Revolution in Germany

Pixellot, Sporttotal.tv

Best In-Game Integration

Topgolf Target Challenge

Vegas Golden Knights

Your Call Football

Your Call Inc., CTP

Good

Gender Equality in Sports

Women Worth Watching

USTA, ShelS, mcgarrybowen

BTN's Wednesday Night Block Party

Big Ten Network

Female Athletes Group Licensing Programs

NFLPA, OneTeam Partners

Gen.G x Bumble Partnership

Gen.G, Bumble

This Is Eli

New Jersey Devils

As Fast As Her

Chicago Blackhawks, Banner

Best Engagement for Good

Turn Kids into Citizens of the World

Danone Nations Cup

Team TCS Teachers Program & Marathon-Inspired Curriculum

Tata Consultancy Services

Hiway Hockey Kids4Kids

Hiway Federal Credit Union, Agile Marketing Partners

NOT BAD FOR A GIRL

INTERSPORT Deutschland, Jung von Matt AG

The adidas Wendejacket

adidas, Jung von Matt AG

Conquer Kids Series

Atlanta United

Most Inspiring Engagement During the Sports Pause

NBA Together

NBA

NextUp

LeagueApps

2020 Tour of Flanders: Lockdown Edition

Flanders Classic, Bkool, Kiswe, Sporza

All In Challenge

Fanatics

Penn State Football Blue White Virtual Tailgate

Penn State University Athletics

There's No Place Like Sports – We Miss It Too

ESPN, Arts & Letters Creative Co.

Mental Health in Sports

USA Cycling's Well-Being Program

USA Cycling

PARTNERSHIPS

Most Creative Partnership With an Athlete or Influencer

Nothing's Offside: Biznasty + the Vancouver Warriors

Canucks Sports & Entertainment

NOT BAD FOR A GIRL

INTERSPORT Deutschland, Jung von Matt AG

Spittin' Chiclets & New Amsterdam Vodka Create Pink Whitney

Barstool Sports

The TipiCoup

Tipico, Jung von Matt AG

Go Bowling World's Fastest Strike

True Speed Communication

Most Creative Partnership (Without an Athlete or Influencer)

How a Chicago Suburbs Business Slogan Led to a CFB Bowl Sponsorship

Elk Grove Village

Artificial Intelligence Robotic Racing Circuit

Drone Racing League

#NFLTwitter Super Bowl Confetti 2020

Twitter

Anything But Ordinary

Chicago Bears, Microsoft, STN Digital

Aspiring Gamers Compete with the Pros

Nerd Street Gamers, T1 Esports, Riot Games

Best Jersey Sponsorship Activation

Phoenix Suns & PayPal Jersey Patch

Phoenix Suns, PayPal

Atlanta Hawks + Sharecare

Atlanta Hawks, Sharecare

Connected by Magic

Orlando Magic, Walt Disney World

SOCIAL

Best Real-Time Engagement

Bleacher Report #1 in Engagement

Bleacher Report

Super Bowl LIV Watch Party with Joe Montana, Brett Favre and Drew Brees

FOX Sports

Monday Night Football Cat

NFL

Toronto Raptors: 2019 Playoffs and NBA Title

Toronto Raptors, STN Digital

D'Angelo Russell Trade Announcement

Minnesota Timberwolves

Outstanding Use of Instagram

@NBA Instagram

NBA

House of Highlights

Bleacher Report

@PLL Instagram

Premier Lacrosse League

Tag Your Favorite NASCAR Driver + Sponsor

NASCAR Digital Media

The Checkdown

NFL

The TipiCoup

Tipico, Jung von Matt AG

Outstanding Use of Snapchat

SportsCenter on Snapchat

ESPN

NFL Shows on Snapchat

NFL

NBA Highlights Show

NBA

DAZN

DAZN

Skol Skribbles

Minnesota Vikings

Outstanding Use of TikTok

NFL on TikTok

NFL

@NBA TikTok

NBA

Benny the Bull

Chicago Bulls

Philadelphia Eagles and TikTok

Philadelphia Eagles

Brutus Buckeye Debuts on TikTok

Ohio State University

Warriors TikTok: Player Personality & Diverse Audiences

Golden State Warriors

Outstanding Use of Twitter

FIFA Women's World Cup Now

FOX Sports

Dunk Bait

Yahoo Sports

Bleacher Report #1 on Twitter

Bleacher Report

The R&A and IMG Deliver Rapid Content at The 148th Open

Blackbird

@NBA Twitter

NBA

Washington Wizards Japanese Twitter

Washington Wizards