2020 Shortlist
Congratulations to the finalists of the 2nd Hashtag Sports Awards for their excellence in engagement as selected by The Engagement Academy of Sports Entertainment.
You can view all of the 2020 winners here.
Campaigns.
View the 2020 award winners.
Best Big Game Spot or Stunt
Google Women's World Cup Campaign
FOX Sports
#NFL Twitter Super Bowl Confetti 2020
Barstool Sports
All Eyes on Us: FIFA Women's World Cup
FOX Sports
LaLiga
beIN SPORTS, VMLY&R Miami
Best Integrated Campaign
NFL
FOX Sports
beIN SPORTS, VMLY&R Miami
NBA
New York Jets
Ultimate Fan Bracket: College Basketball
FOX Sports
Best Social Media Campaign
Tipico, Jung von Matt AG
Super Bowl LIV: Social & Digital Coverage
FOX Sports
MLB Network
#NFL100: A Year-Long Celebration
NFL
Toronto Raptors: 2019 Playoffs & NBA Title
Toronto Raptors, STN Digital
FOX Sports
Most Engaging Advertisement
BAUER Hockey, Lilo Social
State Farm | ESPN The Last Dance | Deep Fake
State Farm, Optimum Sports
WWE on FOX: “We’re All Superstars – Anthem”
FOX Sports, Wieden+Kennedy
Content.
View the 2020 award winners.
Best Athlete Storytelling
20 Years Later: Brandi Chastain
FOX Sports
Cam Newton, Liquid Light
ESPN Films
INTERSPORT Deutschland, Jung von Matt AG
The Players' Tribune
FOX Sports
Best Original Content or Series (10 Min+)
Behind the Scenes with the Storytellers
Boston Red Sox, PhotoShelter
US Open/Deloitte Wheelchair Tennis
USTA, Deloitte US
INTERSPORT Deutschland, Jung von Matt AG
DAZN
Minnesota Timberwolves, Toyota
How Hungry Are You with Serge Ibaka
Bleacher Report, Samsung
Best Fan Storytelling
FanSided
beIN SPORTS, VMLY&R Miami
Every Angle: Illinois Beats Wisconsin Reaction Reel
Big Ten Network
New Jersey Devils
MLB Network
New York Jets
Best Original Content or Series
Granity Studios, Rogers & Cowan PMK, ESPN+
WWE
10,000 Hours Documentary Series
In The Lab
Toronto Raptors: 2019 Playoffs & NBA Title
Toronto Raptors, STN Digital
Minnesota Vikings
NFL
Best Sports Podcast
Barstool Sports
Cadence13
Under Center with Kirk Cousins
Minnesota Vikings
ESPN Films
The Fantasy Footballers Podcast
The Fantasy Footballers
Entertainment.
View the 2020 award winners.
Best Engagement Through Esports & Gaming
Gfinity Increases Engagement & Monetization
Blackbird, Gfinity
ESL Mobile Open Presented by AT&T
AT&T, ESL
theScore
NBA, Take-Two Interactive
Best Use of Culture, Music, or Entertainment
Banana Republic Style Wingman: Jared Goff
Banana Republic
Philadelphia 76ers
NBA, Apple Music, UnitedMasters
76ers Crossover – Art Exhibition
Philadelphia 76ers
NBA, Apple Music, UnitedMasters
NFL
Best Engagement Through Sports Betting
Tipico, Jung von Matt AG
Elevating the Sports Experience Through Legalized Sports Betting
FanDuel Group
Yahoo SportsG
LaLiga and PointsBet Partnership
LaLiga, PointsBet
Bleacher Report
PointsBet – U.S. Market Growth
PointsBet
Experiential.
View the 2020 award winners.
Best Gen Z or Kids Activation
Play Football, Change the Game
Danone Nations Cup
Nike
Home of the SportsCenter Top 10
ESPN (SportsCenter), Preacher
NBA
Adelaide Strikers Adventure Hill
South Australian Cricket Association, TLA Worldwide
Best of Events for Content
beIN SPORTS, VMLY&R Miami
Vegas Golden Knights
NFL Players Association
Overtime
beIN SPORTS, VMLY&R Miami
Metro by T-Mobile, SPORTFIVE
Best Live Brand Experience
2019 World Cup USWNT Viewing Parties
U.S. Soccer Federation, rEvolution
Hiway Federal Credit Union, Agile Marketing Partners
Mercedes-Benz Stadium Activations
Mercedes-Benz USA, Engine Shop
American Family Insurance Fam Club
American Family Insurance, Engine Shop
Home of the SportsCenter Top 10
ESPN (SportsCenter), Preacher
CONCACAF, rEvolution
Best Pop-Up or Retail Event
Bose, CAA, Green Bay Packers
LaLiga, Thinkfood Group
Fan Experience.
View the 2020 award winners.
Best OTT or Streaming Experience
ATP, Deltatre
beIN SPORTS
DAZN
INEOS 1:59 Challenge Interactive Experience
Singular.live
Real-Time Streaming for Sports Betting
Phenix
WWE
Best Website or Mobile Experience
Bleacher Report
2019 TCS New York City Marathon App
Tata Consultancy Services, New York Road Runners
Rover, Atlanta Falcons
Vancouver Canucks Mobile Scavenger Hunt
Rover, Vancouver Canucks
Chicago Bulls, Yinzcam
Enhancing Ticket Sales with Portfolio Storytelling
Atlanta Falcons, iFOLIO
Best of Technology
NFL
AT&T, Wasserman
Marathon City: Sprint and Spin to Win
Tata Consultancy Services, New York Road Runners
Boosting MLB Player Social Engagement by 52%
Greenfly
Enhancing Ticket Sales with Portfolio Storytelling
Atlanta Falcons, iFOLIO
AI-automated Sports Video Revolution in Germany
Pixellot, Sporttotal.tv
Best In-Game Integration
Vegas Golden Knights
Your Call Inc., CTP
Good.
View the 2020 award winners.
Gender Equality in Sports
USTA, ShelS, mcgarrybowen
BTN's Wednesday Night Block Party
Big Ten Network
Female Athletes Group Licensing Programs
NFLPA, OneTeam Partners
Gen.G, Bumble
New Jersey Devils
Chicago Blackhawks, Banner
Best Engagement for Good
Turn Kids into Citizens of the World
Danone Nations Cup
Team TCS Teachers Program & Marathon-Inspired Curriculum
Tata Consultancy Services
Hiway Federal Credit Union, Agile Marketing Partners
INTERSPORT Deutschland, Jung von Matt AG
adidas, Jung von Matt AG
Atlanta United
Most Inspiring Engagement During the Sports Pause
NBA
LeagueApps
2020 Tour of Flanders: Lockdown Edition
Flanders Classic, Bkool, Kiswe, Sporza
Fanatics
Penn State Football Blue White Virtual Tailgate
Penn State University Athletics
There's No Place Like Sports – We Miss It Too
ESPN, Arts & Letters Creative Co.
Partnerships.
View the 2020 award winners.
Most Creative Partnership With an Athlete or Influencer
Nothing's Offside: Biznasty + the Vancouver Warriors
Canucks Sports & Entertainment
INTERSPORT Deutschland, Jung von Matt AG
Spittin' Chiclets & New Amsterdam Vodka Create Pink Whitney
Barstool Sports
Tipico, Jung von Matt AG
Go Bowling World's Fastest Strike
True Speed Communication
Most Creative Partnership (Without an Athlete or Influencer)
How a Chicago Suburbs Business Slogan Led to a CFB Bowl Sponsorship
Elk Grove Village
Artificial Intelligence Robotic Racing Circuit
Drone Racing League
#NFLTwitter Super Bowl Confetti 2020
Chicago Bears, Microsoft, STN Digital
Aspiring Gamers Compete with the Pros
Nerd Street Gamers, T1 Esports, Riot Games
Best Jersey Sponsorship Activation
Phoenix Suns & PayPal Jersey Patch
Phoenix Suns, PayPal
Atlanta Hawks, Sharecare
Orlando Magic, Walt Disney World
View the 2020 award winners.
Best Real-Time Engagement
Bleacher Report #1 in Engagement
Bleacher Report
Super Bowl LIV Watch Party with Joe Montana, Brett Favre and Drew Brees
FOX Sports
NFL
Toronto Raptors: 2019 Playoffs and NBA Title
Toronto Raptors, STN Digital
D'Angelo Russell Trade Announcement
Minnesota Timberwolves
Outstanding Use of Instagram
NBA
Bleacher Report
Premier Lacrosse League
Tag Your Favorite NASCAR Driver + Sponsor
NASCAR Digital Media
NFL
Tipico, Jung von Matt AG
Outstanding Use of Snapchat
ESPN
NFL
NBA
DAZN
Minnesota Vikings
Outstanding Use of TikTok
NFL
NBA
Chicago Bulls
Philadelphia Eagles and TikTok
Philadelphia Eagles
Brutus Buckeye Debuts on TikTok
Ohio State University
Warriors TikTok: Player Personality & Diverse Audiences
Golden State Warriors
Outstanding Use of Twitter
FOX Sports
Yahoo Sports
Bleacher Report
The R&A and IMG Deliver Rapid Content at The 148th Open
Blackbird
NBA
Washington Wizards Japanese Twitter
Washington Wizards
Overall Excellence.
This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.
View the 2020 award winner.
Outstanding Achievement in Overall Engagement for an Organization
Inspired to enter your own work?
Entries to the 6th Annual Hashtag Sports Awards are open.
Sign up below for announcements including webinars, workshops, case studies, and the prestigious shortlist of nominations.
Social.