2020 Winners

Budweiser

Looking for the 2020 Shortlist? Click here.

Campaigns

Best Big Game Spot or Stunt

#NFLTwitter Super Bowl Confetti 2020
Twitter

Best Integrated Campaign

#HINCHASWANTED
beIN SPORTS, VMLY&R Miami

Best Social Media Campaign

#SandlotToTheShow
MLB Network

Most Engaging Advertisement

State Farm | ESPN The Last Dance | Deep Fake
State Farm, Optimum Sports

Content

Best Athlete Storytelling

The Last Dance
ESPN Films

Best Branded Content or Series

NOT BAD FOR A GIRL
INTERSPORT Deutschland, Jung von Matt AG

Best Fan Storytelling

#SandlotToTheShow
MLB Network

Best Original Content or Series

10,000 Hours Documentary Series
In The Lab

Best Sports Podcast

Pardon My Take
Barstool Sports

Entertainment

Best Engagement Through Esports & Gaming

ESL Mobile Open Presented by AT&T
AT&T, ESL

Best Use of Culture, Music, or Entertainment

Phila Unite Custom Jordan 1's
Philadelphia 76ers

Best Engagement Through Sports Betting

Elevating the Sports Experience Through Legalized Sports Betting
FanDuel Group

Experiential

Best Gen Z or Kids Activation

Nike Game Growers
Nike

Best of Events for Content

FANS FOR LIFE
beIN SPORTS, VMLY&R Miami

Best Live Brand Experience

Home of the SportsCenter Top 10
ESPN (SportsCenter), Preacher

Best Pop-Up or Retail Event

Lambeau Leap Day
Bose, CAA, Green Bay Packers

Fan Experience

Best OTT or Streaming Experience

WWE Network
WWE

Best Website or Mobile Experience

Atlanta Falcons Mobile App
Rover, Atlanta Falcons

Best of Technology

Marathon City: Sprint and Spin to Win
Tata Consultancy Services, New York Road Runners

Best In-Game Integration

Your Call Football
Your Call Inc., CTP

Good

Gender Equality in Sports

Women Worth Watching
USTA, ShelS, mcgarrybowen

Best Engagement for Good

NOT BAD FOR A GIRL
INTERSPORT Deutschland, Jung von Matt AG

Most Inspiring Engagement During the Sports Pause

All In Challenge
Fanatics

Mental Health in Sports

USA Cycling's Well-Being Program
USA Cycling

Partnerships

Best Jersey Sponsorship Activation

Connected by Magic
Orlando Magic, Walt Disney World

Most Creative Partnership With an Athlete or Influencer

NOT BAD FOR A GIRL
INTERSPORT Deutschland, Jung von Matt AG

Most Creative Partnership (Without an Athlete or Influencer)

#NFLTwitter Super Bowl Confetti 2020
Twitter

Social

Best Real-Time Engagement

Bleacher Report #1 in Engagement
Bleacher Report

Outstanding Use of Instagram

House of Highlights
Bleacher Report

Outstanding Use of TikTok

@NBA TikTok
NBA

Outstanding Use of Snapchat

SportsCenter on Snapchat
ESPN

Outstanding Use of Twitter

Bleacher Report #1 on Twitter
Bleacher Report

Top Honors

Best in Overall Engagement (Organization)

Jung von Matt AG