Now that we all know WTF is an NFT, let's do a deep dive into one of the first success stories out of this hot new market. Bleacher Report, best known for its viral sports content across social, was one of the first to drop an NFT and did so during NBA All-Star, a pivotal moment in the sports calendar. Working alongside top hip hop stars in an epic basketball game, Bleacher Report launched 4 NFTs that drew national attention. Learn more from Bleacher Report and Turner Sports executives on how the idea came to be, how it was executed, and what the NFT market could look like in the future.
■ Tyler Stewart – VP, Brand + Experience at Bleacher Report
■ Yang Adija – SVP Digital League Business Operations, Growth & Innovation at Turner Sports
■ Jacob Feldman – Reporter at Sportico
Designed for Director, VP, & C-Suite executives in sales, marketing and revenue roles, the Sports Betting Monetization Seminar will be led by industry consultant and CEO of Fifth Generation Sports, Chris Russo. This jam-packed session with include guest expert opinions, provide an overview of updates on Q1 2021 deals & trends, and highlight how you can capitalize on sports betting through new content initiatives and strategic partnerships.
The Sports Betting Monetization Seminar will be led by industry consultant Chris Russo (CEO of Fifth Generation Sports) and will offer insights to help you develop new strategies, understand partnership blueprints and best practices, and drive potential new revenues and fan engagement.