LIVE WEBINARS

Hashtag webinars bring together industry leaders and subject matter experts to offer thought-provoking conversations and education around the digital media, content, culture, purpose, and technology shaping the convergence of the sports and entertainment industries.

COMING UP NEXT.

Hashtag Sports offers best in class immersive thought leadership, networking, and educational experiences including our annual flagship conference and awards. In addition to the flagship, we present events year-round including our Live Series, webinars, and roundtables.

Navigating the Next Chapter of NIL: What's Working & What's Ahead

Oct 14, 2021 @ 1:00 PM EDT

With three months of name, image likeness rights already in the books, we're taking a look at what's working and what's next in this new creator economy. This NIL deep dive will highlight what brand builders, content creators and college athletic departments should be thinking about for the remainder of 2021 and the year ahead.

Presenters:

  • Nate Wood – Assistant AD / NCAA Compliance at UNC-Chapel Hill
  • Sydney Sims – Director, Strategic Communications & Branding + On-Air Talent at University of Michigan
  • Marc Jordan – Manager, NIL Strategy at Teamworks

Here are a few takeaways you’ll learn from this 45-minute session:

  • How to divide fast-evolving digital and social responsibilities among staff
  • Whether to hire a dedicated NIL lead or brand coach
  • Which NIL content trends are worth the hype
  • What's working best for athletic departments with NIL now in effect
  • How to plan for 2022 as NIL takes further hold on college athletics

Past Webinars.

Driving Immersive Fan Experiences: Analyzing NASCAR's Evolving Betting Strategy

Sept 10, 2021 @ 1:00 PM EDT

Sports betting is booming business. With regulation spreading rapidly across the U.S. and sportsbook operators competing fiercely for market share, sports are looking to betting as a vital tool for engaging their fans. Having launched their first official betting product last year in partnership with Genius Sports and sportsbook partners including WynnBET, NASCAR are enabling fans to immerse themselves in live races with a growing selection of engaging betting markets.

Presenters:

  • Sean Conroy – Commercial Partnerships at Genius Sports
  • Joseph Solosky Adija – Managing Director, Sports Betting at NASCAR
  • Robert Amerine – SVP, Strategic Partnerships at WynnBET

Here are a few takeaways you’ll learn from this 45-minute session:

  • Why did NASCAR want to create an official betting product for sportsbooks?
  • How does engagement with betting fit alongside NASCAR's wider digital strategy?
  • What trends are NASCAR, Genius Sports and WynnBET seeing in live betting activity?
  • What benefits do official partnerships such as WynnBET’s with NASCAR provide from a product and customer engagement perspective?
  • What does the NASCAR fan experience look like In 5 years' time? How is it different to now?

What Your College Sports Content Workflow Is Missing Right Now

May 4, 2021 @ 2:00 PM EDT

For college sports teams, adjusting to the new normal has changed everything about how they prep, play, and cover game day. Can you imagine manually sorting and tagging photos of players wearing masks on game day? In this webinar, you’ll learn what covering the NCAA Tournament during the pandemic was really like for the Brigham Young University photo team, and how PhotoShelter AI is revolutionizing higher ed athletics.

Here are three takeaways you’ll learn from this 45-minute session:

  • A courtside view of what it was like to be a part of the NCAA Tournament during a pandemic.
  • How BYU used artificial intelligence to cut out steps in their photo workflow and save time on collaborating during the 2021 NCAA tournament.
  • How artificial intelligence is currently and will continue to revolutionize higher-ed athletics storytelling.

At the end of the session, Andrew Fingerman will be taking questions for 15 minutes. If you have one to ask, please add it beneath your email registration information.

NFTs: From Concept to Content with B/R

April 15, 2021 @ 2:00 PM EDT

Now that we all know WTF is an NFT, let's do a deep dive into one of the first success stories out of this hot new market. Bleacher Report, best known for its viral sports content across social, was one of the first to drop an NFT and did so during NBA All-Star, a pivotal moment in the sports calendar. Working alongside top hip hop stars in an epic basketball game, Bleacher Report launched 4 NFTs that drew national attention. Learn more from Bleacher Report and Turner Sports executives on how the idea came to be, how it was executed, and what the NFT market could look like in the future.

Presenters:

  • Tyler Stewart – VP, Brand + Experience at Bleacher Report
  • Yang Adija – SVP Digital League Ops, Growth & Innovation at Turner Sports
  • Jacob Feldman – Reporter at Sportico

Sports Betting Monetization Seminar

April 7, 2021 @ 1:00 PM EDT

Designed for Director, VP, & C-Suite executives in sales, marketing and revenue roles, the Sports Betting Monetization Seminar will be led by industry consultant and CEO of Fifth Generation Sports, Chris Russo. This jam-packed session with include guest expert opinions, provide an overview of updates on Q1 2021 deals & trends, and highlight how you can capitalize on sports betting through new content initiatives and strategic partnerships.

Sports Betting Monetization Seminar

Dec 18, 2020 @ 1:00 PM EDT

The Sports Betting Monetization Seminar will be led by industry consultant Chris Russo (CEO of Fifth Generation Sports) and will offer insights to help you develop new strategies, understand partnership blueprints and best practices, and drive potential new revenues and fan engagement.