This Week’s Movers in Sports Media & Marketing

This week in the sports media and marketing ecosystem, Jamie Horowitz joins DAZN, Instagram’s head of design steps down from his position, and a new CRO joins Major League Lacrosse.

For job openings and more on who’s moving where, check out the Hashtag Sports Weekly roundup.

Former ESPN Execs Reuniting at DAZN
Jamie Horowitz joins DAZN as EVP of Content in the U.S. and Canada. After stints with both ESPN and Fox Sports, Horowitz has been consulting for the sports streaming service for the last nine months. The new hiring formally unites Horowitz with John Skipper, who joined DAZN last year as executive chairman after his sudden departure from ESPN in late 2017.

Instagram’s Head of Design Steps Down
Ian Spalter has stepped away from his position as Instagram’s Head of Design to move in a new direction with the company. Luke Woods, head of design at Facebook, which bought Instagram in 2012, will take over Spalter’s former role. After a long career in design, with previous stints at YouTube, Foursquare, and R/GA, Spalter is set to move to Japan to lead Instagram’s new office there.

New CRO Joins Major League Lacrosse
Mark Burdett has been announced as Major League Lacrosse’s CRO. In his new role, Burdett will work as a key asset in securing new sponsorship and business development opportunities for the league. Over his career, Burdett has served in senior roles for the Baltimore Ravens, the Washington Redskins and several major market television stations. Most recently Burdett worked as the President of MLL’s Chesapeake Bayhawks.

La Liga Announces Promotion of North American Head of Sales
Patrick Lowe has been named Head of Sales of the North American division of La Liga, Spain’s top soccer league. In his new role, Lowe is set to lead all commercial efforts in the US and Canada across a multitude of properties including digital and social content, experiential and events, and sporting development projects. Prior to his upcoming new role, Lowe worked at La Liga’s headquarters in Madrid as Global Partnerships Sales Manager.

USA Hockey Names Communications Coordinator
Jennifer Greene has been hired by USA Hockey to serve as the organization’s Communications Coordinator. In her new role, Greene will serve as communications contact for USA Hockey’s national sled hockey programs, coaching education program and U.S. select teams while also supporting communications efforts in youth hockey. Greene previously worked as NBC Sports’ Social Media Coordinator for the last two years where she managed the flagship NBC Sports social media accounts.

VSiN Taps Former CBS Radio Exec
Dan Mason is joining VSiN, the first media network dedicated to sports betting information, as the company’s Strategic Advisor and Investor. In his new role, Mason will work closely with the network’s management team to capitalize on the emerging growth and partnership opportunities in the sports betting and media space. Mason previously served as CBS Radio’s President and CEO for nearly two decades. Additionally, the industry veteran was inducted into The National Radio Hall of Fame in 2015 upon his retirement from CBS Radio.

New Exec Roles for DICK’s Sporting Goods Released
Ed Plummer has assumed the role as DICK’s Sporting Goods’ CMO after serving as the company’s interim CMO since February. Prior to joining the sporting goods brand in 2010 as VP of CRM and Customer Insights, Plummer worked with American Express in a variety of roles throughout his twelve-year tenure with the company.

Indianapolis Colts Hire New Social Media Manager
After four seasons with the Indy Fuel hockey team, Brent Hollerud is joining the Indianapolis Colts as the NFL team’s Social Media Manager. In his Twitter announcement, Hollerud notes it is bittersweet moving away from the Fuel, but is excited to get started with the Colts’ digital team. Prior to joining the Fuel in 2015, Hollerud worked with the Rockford IceHogs and the Minnesota Swarm in the teams’ communications departments.

Prominent MMA Journalist to Join The Score
With The Score propelling back into MMA coverage, James Lynch announced on Twitter that he is joining the outlet as their Senior MMA News Editor and Lead Journalist. Lynch had previously been freelance writing for a variety of outlets including Sherdog, FloCombat, The Terphouse, and many others.

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