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presented with
Fan Fact
In research conducted by ENGINE insights, among younger fans, 39% of Gen Z and 41% of millennials say they use 1+ streaming platforms to watch sports.
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This wasn’t supposed to be Joe Buck’s first assignment for ESPN, earlier this year the sports announcer moved from Fox Sports to the Disney sports giant, where he and colleague Troy Aikman are to host “Monday Night Football.”
What's the deal?
On Thursday afternoon, however, Buck was doing something different. He was, sitting alongside golf analyst Michael Collins on ESPN2, watching Tiger Woods on the green at the 2022 PGA Championship and talking to baseball great Ken Griffey Jr. about his golf and baseball swings. Buck and Collins are the latest popular sports personae to try “alterna-casts” that have tried to introduce new ways of watching games and events. The set-up for this PGA Golf view is produced by Peyton Manning’s Omaha Productions, which has turbo-charged the format with its so-called “ManningCast” that has Peyton and his brother Eli talking about ESPN’s Monday football games on ESPN2.
Omaha is expanding its efforts. After launching the “ManningCast” last year, the company is taking a swing at golf. Omaha is also developing concepts for some of ESPN’s college football and UFC telecasts. The new presentation adds a dose of energy to the usual golf proceedings. Buck says he knows some people love to lie back on the couch and watch a tournament, but the people who cover it on TV must be ready to pivot, keeping an eye on each individual contestant’s progress and staying ready to provide updates.
The bottom line:
The goal is to draw new audiences to the sports matches at a time when the ready availability of streaming threatens to take them elsewhere.
Read: Variety
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The NFL will proceed with the creation of its own streaming service, NFL Plus. A launch is expected in July. Live games on mobile phones and tablets will be the content centerpiece of NFL Plus, which will sell for about $5 monthly, though a source cautioned the pricing structure may change. It will likely include other content as well; possibilities include radio, podcasts and miscellaneous team-created content. The live mobile/tablet games will be limited to what fans could otherwise see in their local TV markets.
The challenge becomes getting someone to pay five bucks a month for access to games otherwise available to users via their current TV arrangements, whether it’s rabbit ears or cable or satellite or a streaming service. If they can see the games they otherwise would see on their TVs through other resources, why pay to get access directly from the NFL? And as to the other content on the NFL’s in-house service, there’s frankly so much free content out there that there’s no reason to pay for radio, podcasts, or whatever else will be created.
Read: NBC Sports, SBJ
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The most powerful people in the sports industry are crypto-curious, and recognize that crypto and NFTs matter to their business, even after a brutal market crash that prompted sneering headlines from all manner of mainstream web sites. The general reception this audience had to 50 minutes of crypto talk as: eager to learn more, and learn it quickly.
Dapper's NBA Top Shot platform ignited the current NFT boom last year, and now Dapper has built one for the NFL. Sorare, the Ethereum-based NFT fantasy sports game that made its name in soccer, just partnered with MLB. The NBA Playoffs are underway, and you can't watch the games without noticing Coinbase's name on all the hoops or FTX's name on the Miami Heat's home floor. Pro athletes and college athletes alike have embraced NFTs, to the point where, Gharegozlou remarked that players in the locker room "used to talk about their chains and cars, now they talk about their NFTs."
Read: Decrypt
Editor's note: Want to learn more about the future of NFTs, crypto, Web3 and the future of digital fandom? Join us this summer at Hashtag Sports 2022, taking place July 12-14 at The Cosmopolitan of Las Vegas.
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When the Vancouver Canucks were looking to identify quality leads for a premier sponsor, they relied on the fan data collected in their Customer Data Platform (CDP) to map key personas to their known fan universe and build highly targeted segments that empowered them to deliver actionable insights that drove measurable results, including:
- 24,000+ marketable persona matches within the Canucks known fan universe
- 5,000+ top-tier matches
- 10,000+ meaningful engagements
- 3,350 brand new lookalike matches
- 6,000+ fans opting in to receive sponsor communications
- 1,000+ sales inquiries made to the premier sponsor in the first two months
Download this free case study to learn how easy it would be to provide the same value to your corporate partners.
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In Brazil, soccer is king. But major U.S. sports leagues and some teams believe the South American country of more than 200 million people is ready for more. A new Morning Consult survey conducted in Brazil shows why multiple U.S.-based sports entities like the NBA and NFL are devoting their resources toward the country, where sports fans are known for their passion and being open to embracing American leagues.
Forty-five percent of Brazilian adults said they were “avid” or “casual” NBA fans, rivaling fandom in the country of soccer leagues like the English Premier League and Germany’s Bundesliga. Roughly 2 in 5 Brazilian adults (41%), meanwhile, said they are fans of the NFL. “The brand is super hot,” said Rodrigo Vicentini, head of NBA Brazil, who added that the country is the league’s second priority market internationally outside of China. “Our mindset, though, is this is just the beginning.”
Read: Morning Consult
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The Arizona Cardinals are set to be featured in the upcoming in-season version of "Hard Knocks," which will air on HBO during the second half of the 2022 NFL regular season, the league announced Monday. Arizona is the second franchise to be featured on the in-season version of the behind-the-scenes, documentary-style show that follows an NFL franchise.
“Last season 'Hard Knocks' made an unprecedented leap, documenting an NFL regular season in real time for the first time ever with the Indianapolis Colts,” Keith Cossrow, NFL Films vice president and senior coordinating producer, said in a news release. “This season, we are eager to build on that success and go even further with one of the most exciting teams in the NFL.”
Read: The Athletic
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- SPONSORSHIP: The NFL renewed its sponsorship deal with Pepsi, but without the Super Bowl halftime show.
- LEAGUES: The MLB announced their 2022 MLB Creator Class which has to special events to produce content across multiple platforms.
- MEDIA: Criticize the Chicago Cubs? Not on Marquee Sports Network as the team-operated channel elects not to air a segment critical of Jed Hoyer. What does this mean for the future of media?
- TRENDS: The Nationals’ most visible brand partner in 2022, Terra, has collpased. What will that mean for cryptocurrency partnerships around sports?
- BUSINESS: As demand surges for fans to attend live games, teams and organizations are raising ticket prices, but fans keep paying.
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- Brand: Chipotle
- League/Team: NHL, Colorado Avalanche
- Agency: The Famous Group
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Hershey renews partnership with Team USA and joins the LA28 Olympic and Paralympic Games
The Details
The Hershey Company announced they have renewed their partnership with Team USA and will partner with the LA28 Olympic and Paralympic Games. Hershey will support Team USA through 2028 when the Games return to American soil, as well as during Paris 2024 and Milan Cortina 2026. The renewed agreement builds on the partnership and support Hershey provided to Team USA athletes who competed in Rio 2016, PyeongChang 2018, and Tokyo 2020. Hershey will utilize NBCUniversal's Olympic and Paralympic media platforms to support the partnerships through 2028.
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Share today's edition with a friend who would love to know what it feels like to win the Indy 500.
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