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Editor's Note
The final deadline for The Hashtag Sports Awards is February 17 at 11:59 PM ET. The time is now to put yourself in the running among sports and entertainment's engagement elite. Enter today.
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The NWSL has agreed to a multiyear partnership with computer software giant Adobe, which the league announced Tuesday. This marks the league’s first new partnership in more than six months since CarMax and SiriusXM came on board last July.
What's the deal?
In its new role as the league’s official creativity partner, Adobe will look to help share the stories of the league and its athletes, offering access to its creative and digital marketing software tools and facilitating personal brand-building workshops for players.
“The remarkable athletes who play in the NWSL are some of the most accomplished soccer players in the world, but the players of the NWSL are more than just athletes,” said NWSL Commissioner Jessica Berman. “This partnership with Adobe will help our athletes tell their stories in creative ways and truly showcase the diverse and dynamic individuals who take the pitch each week in our league.”
The bottom line:
Adobe will also sponsor a professional program for women creatives with a passion for soccer. Each season, four participants will be selected to partake and earn commissions for projects.
Read: Sportico
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University sports departments are used to building glitzy new stadiums, training facilities and even wellness centers to attract both athletes and fans. About a year ago, the University of Arkansas added a new kind of project to its list: a streaming platform called Hogs+. The idea was to create a subscription service that would feature all kinds of new exclusive content about the university’s athletes and their lives. More than a year after the launch, Arkansas women’s basketball coach Mike Neighbors says he notices that his players are being recognized around campus more often, the stands are a little more packed and local businesses are expressing interest in signing his players to endorsement deals.
College sports are in an era in which every recruiting visit includes a photo shoot for social media and athletic departments employ graphic designers and hold weekly meetings to brainstorm memes. Hogs+ now gives Arkansas a home for new content it creates and the hope of generating new revenue. This is a new battleground in the fight for the affection of both fans and recruits.
Read: WSJ
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Sorare, the $4.3 billion fantasy soccer game, has signed a multi-year deal with the Premier League that will see the world’s top soccer league license official player cards. Players of the game will be able to purchase and use official Premier League-licensed NFTs under the exclusive multi-year agreement. Paris-based startup Sorare, which has 3 million users worldwide, lets people compete in fantasy soccer games of five a side. The chances of success are based on the real-time performance of players on the pitch.
Sorare said it’s also launching two new features in the game. These include the ability to compete with league-specific player cards and a “financial fair play” feature that prevents users from selecting all-star teams.
Read: CNBC
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Over the past 15 years, we’ve shared invaluable insights from thousands of passionate creative professionals about what successful creative strategies and dynamic tools power their workflows.
From professional sports teams to nonprofits to luxury lifestyle brands, it’s clear that each team’s workflow is unique to their industry’s marketing needs. Yet every team agrees: brands need to produce content with ease and at lightning speed.
So, we created The Ultimate Workflow Generator for Creative Teams to help you build and visualize a flow chart of how your marketing tactics take shape.
Download the generator below and follow the simple steps to create your own. Then share your team’s workflow with us on social (@psforbrands). We want to see how the magic happens!
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Morning Consult has been tracking public sentiment around NIL for years, both before and since the NCAA made its ruling. Our latest survey found that, while a majority of Americans still support student-athletes participating in for-profit activities, awareness of those campaigns is quite low.
According to a report by influencer marketing firm Captiv8, NCAA athletes are the “best-performing subset” of online content creators, with engagement rates up to 12 times better than traditional influencers. This internet efficacy is a driving force behind NIL dealmaking — nearly two-thirds of all documented brand-athlete agreements in the first full year since adoption entail posting content to social media.
Read: Morning Consult
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MGM Resorts, the owner of one of the most popular US sports betting apps, and the NFL Players Association agreed recently to a deal that allows active players to advertise for its retail casinos. The parent company of BetMGM announced its multi-year agreement with the NFLPA Thursday, making it the union’s official hospitality and strategic partner.
“Partnering with the NFLPA is another indication of our strong commitment to the great sport of football across the U.S.,” Lance Evans, Senior Vice President of Sports & Sponsorships, MGM Resorts, said in a press release. “As football’s premier events come to Las Vegas, we look forward to welcoming players and creating world-class experiences for MGM Rewards members.”
Read: Legal Sports Report
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- SUPER BOWL: Heinz is ditching big game advertising in favor of a humourous, multichannel campaign focused on Roman numerals.
- STREAMING: The Alfa Romeo Formula One team announced a partnership with streaming platform Kick, a new Twitch competitor.
- CULTURE: Nike's new collaboration between FaZe Clan and LeBron establishes the long-standing relationship between athletes & gamers.
- LEAGUES: Overtime is expanding its OT7 football program to add four cities in its second season and two new sponsors.
- BRANDS: Subway is hosting the Subway Series Super Bowl LVII Showdown, a trivia competition giving fans a chance at MVP treatment.
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Jersey Mike's Subs and the NHL announce multiyear U.S. partnership
The Details
The partnership names Jersey Mike’s the Official Sub Sandwich of the NHL. The deal marks Jersey Mike’s first partnership with a professional sports league and debuts this weekend as part of the 2023 Honda NHL® All-Star Weekend at FLA Live Arena in South Florida. The new agreement provides Jersey Mike’s an array of exclusive marketing rights and designations that will connect the sub sandwich company with the NHL and its fans throughout the duration of the partnership. As part of the partnership, Jersey Mike’s will also receive U.S. broadcast exposure through Digitally Enhanced Dasherboards, the League’s advanced approach to dynamic dasherboard advertising during the NHL regular season and Stanley Cup® Playoffs.
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Share today's edition with a friend who is about to retire...for real...like Tom Brady.
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Emily Black
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4 min read