The Voyage
The 6th Annual Awards
- Best Documentary: Long-Form
ABOUT THIS ENTRY
The Voyage is a documentary series produced by the Minnesota Vikings, utilizing behind-the-scenes access to tell the story of each season. Take a look at the players on and off the field during their historic 2022/2023 season.
How does this represent “Excellence in Engagement”?
No team is following and documenting players like the Minnesota Vikings. Providing this level of exclusive, behind-the-scenes access is most notably achieved by large TV production outlets like Hard Knocks. Considering the monumental and historic run of the 2022/2023 season, this series sets the bar for other professional sports teams in the documentary category.
Objective
Provide a behind-the-scenes look at a year of firsts for the 2022 Minnesota Vikings. A first-time General Manger, a first-time Head Coach, and mix of veteran players and new additions came together for one of the most successful seasons in the team’s storied history.
Strategy & Execution
With documentary-style content, it’s difficult to give a consistent outline from one episode to the next. Elements included in the series are exclusive interviews with a new player each week, mic’d up moments unseen in our regular season pieces, off-the-field storylines that provide a deeper connections with the players and their lives.
The Voyage was formerly a series posted every other week during the season. This presented us with challenges—lack of intriguing storylines, use of confidential access-based content, and burnout.
In 2023, we took a new approach. We moved it to following the season, which opened up more opportunities. Not only did we see great engagement with our four long-form episodes on multiple platforms, we were able engage with our Season Ticket Members in more intimate ways. We hosted them for an in-person premiere experience at the team facility, treated them to some partner perks, and provided an advanced look at the episode each week. It also turned out to be one of the most successful seasons in team history, with one miraculous finish after another. This shift in our approach, combined with on-field success and access, turned out to be the perfect combination for this revamped content series.
Organizations
- Minnesota Vikings
Links
Credits
Nate Vaughn
Producer/Director
Minnesota Vikings
Alex Miller
Producer
Minnesota Vikings
Ryan O'Neill
Producer
Minnesota Vikings
Avneet Gill
Producer
Minnesota Vikings
Bryan Harper
Executive Producer
Minnesota Vikings
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
