The Famous Group - Vixi Suite
The 6th Annual Awards
- Best Use of Technology
ABOUT THIS ENTRY
After the success of the patented Vixi Live Selfie Cam, The Famous Group expanded the product to become a suite of fan engagement offerings that includes Vixi Capture which sends still images with its internal Ai Photo Magic to the display boards. Additionally, the platform also provides Vixi Stream, a producer-led product that allows a cell phone to serve high-quality video from anywhere to the in-venue show.
How does this represent “Excellence in Engagement”?
The creation of Vixi Suite reflects the overall state of the consumer marketplace and represents a shift in the desires of fandom. The era of self-service entertainment is here and products like the Vixi Suite give the individual the power of the technology in their own hands. Every time a fan interacts with products or activations delivered by The Famous Group, they are getting a one-of-a-kind experience that they won’t forget. The barrier entry for both team partners and fans itself is low. Fans simply need to scan a QR code while partners can implement the technology for every home game with ease. TFG’s numerous partners have also used Vixi Live products as an effective new sponsorship inventory for its sales teams. Vixi Live enables team, league, and brand sponsors to implement the technology in subtle, yet creative and effective ways, thus creating new revenue streams. Vixi Live additionally goes far beyond just the sports world. Since its creation Vixi Live has been used by brands and entertainment operators to enthrall their fans at their marquee events.
Objective
The three key goals of the Vixi Suite is to provide partners with… …a variety of engagement tools that elevate the show, give producers options, and are fun experiences for the fan. …ease of use. With all that event producers have to do, it is imperative that the platform can be operated without straining the control room equipment or staff while providing a multitude of platforms within one UI. …a sponsor friendly experience. The Vixi Suite serves as a funnel that enhances any sponsor activation so that user traffic is driven to an additional activation. Moreover, the fans still get the powerful interactive moment in the venue.
Strategy & Execution
The in-venue experience for sports fans is becoming more and more interactive. The Vixi Suite allows fans to not only be a part of the story that’s told, but allows them to participate directly from their cell phones to the display boards. In an age where the mobile phone can be a distraction, the Vixi Suite allows for it to – instead – be an asset to the game’s entertainment. Moreover, today’s fan love taking selfies. They love seeing themselves on the display boards and they love to have fun in the venue.
Organizations
- The Famous Group
Links
Credits
Matthew Marcus
EVP, Proprietary Technologies
The Famous Group
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
