Podcast P with Paul George
The 6th Annual Awards
- Best Athlete Storytelling
ABOUT THIS ENTRY
NBA Superstar Paul George welcomes you on a journey of brotherhood, family, missteps and success with his new show "Podcast P". Alongside co-hosts Jackie Long and Dallas Rutherford, PG and his boys provide an Entourage-style glimpse into the life of an NBA star during the basketball season.
How does this represent “Excellence in Engagement”?
By incorporating interactive live streaming and engagement from co-hosts Jackie Long and Dallas Rutherford, the show continues to foster and cultivate an active relationship with fans. This real-time interaction continues to draw anticipation and engagement for the show as well as shared experience that deepens the bond between hosts and fans.
The introduction of the ”Postman P” mailbag segment also puts control of the show into the hands of fans, giving them the opportunity to ask questions about life in the NBA and gain insights they wouldn’t hear anywhere else.
Paul has found ways to incorporate elements of the show’s fan participation into his on court activities, inviting fans to pitch ideas for a new signature three-point celebration, wearing fan made apparel during game days, and connecting with fans of the show while on the road. This was recently highlighted in the viral “Paul George - George Paul” moment, where Paul gave a shoutout on the podcast to a superfan and sent him show merch after the fan went viral for a striking resemblance to Paul. This turned online trolls to admirers of the superfan and Paul showed the fan more love with a meet-up after a game in DC.
Objective
When we set out to create “Podcast P” our goal was to develop a basketball-focused podcast that offered fans an insider’s perspective into the life of a franchise, all-star player and the real-time thoughts and experiences that unfold throughout a high-stakes NBA season. We launched the show at the height of the Los Angeles Clippers’ 2022-23 playoff run, leveraging PG’s status as a bonafide league-wide star and close relationships among his peers across the global basketball community to draw out never-before-heard insights and stories from some of the biggest names in hoops.
Strategy & Execution
Working in partnership with hosts Paul George, Jackie Long, and Dallas Rutherford, "Podcast P" was developed to resonate with the modern sports fan who craves authentic, insightful content and compelling insight into life in the NBA. Recognizing the shift in audience preferences, we deliberately avoided the typical hot takes and debate-style formats that saturate sports media. Instead, we focused on curating a conversational environment where guests feel comfortable sharing their perspectives without fear of "gotcha" moments. This approach has not only resonated with fans seeking genuine, in-depth discussions that offer a deeper understanding of the personalities and stories behind the game, but also set the standard for additional current NBA athlete-driven shows that have entered the market since launch.
Organizations
- Wave Sports + Entertainment
Links
Featured
- Paul George
- Dallas Rutherford
- Jackie Long
Credits
Paul George
Host
n/a
Dallas Rutherford
Host
n/a
Jackie Long
Host
n/a
Brian Verne
Executive Producer
Wave Sports + Entertainment
Mack Sovereign
Executive Producer
Wave Sports + Entertainment
Tunde St. Matthew-Daniel
Executive Producer
Wave Sports + Entertainment
Ryan Jann
Executive Producer
Wave Sports + Entertainment
EJ Wright
Executive Producer
Wave Sports + Entertainment
Nick Crooks
Executive Producer
Wave Sports + Entertainment
Pierce Simpson
Executive Producer
Wave Sports + Entertainment
Charles Dickson
Producer
Wave Sports + Entertainment
James Wasney
Producer
Wave Sports + Entertainment
Mohamed Bafakih
Producer
Wave Sports + Entertainment
Sebastian Greene
Producer
Wave Sports + Entertainment
Edrees Fazel
Producer
Wave Sports + Entertainment
Kayla Follmuth-Barnett
Producer
Wave Sports + Entertainment
Trey Cahalan
Producer
Wave Sports + Entertainment
Quin Baker
Producer
Wave Sports + Entertainment
Joe Anderson
Producer
Wave Sports + Entertainment
Greg Warshaw
Producer
Wave Sports + Entertainment
Haley Skov
Producer
Wave Sports + Entertainment
Jake Perlmutter
Producer
Wave Sports + Entertainment
Matt Garrett
Editor
Wave Sports + Entertainment
Ben BenAry
Editor
Wave Sports + Entertainment
Rodger Richardson
Editor
Wave Sports + Entertainment
Liam Higgins
Editor
Wave Sports + Entertainment
Treeve Phillip
Editor
Wave Sports + Entertainment
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
