Just Women's Sports - The 91st Presented by Adobe
The 6th Annual Awards
- Best Women’s Sports Content
ABOUT THIS ENTRY
Just Women's Sports’ in-studio World Cup show, The 91st with Katie Nolan and Midge Purce, was created to elevate the conversation around the biggest sporting event of the year, the 2023 Women's World Cup. Through candid commentary from the game's biggest stars, The 91st set out to give fans an unparalleled perspective on the tournament, diverging from the conventional commentary often delivered from suits behind a desk. This was real commentary from players who had been there and done that, giving fans a candid look at the sport’s biggest moment.
How does this represent “Excellence in Engagement”?
The 91st set a new bar for women’s sports coverage and engagement. On the men’s side, fans have a slew of coverage and shows to choose from at any moment. On the women’s side, it’s a rarity, even around a major event like the World Cup. The 91st delivered content women’s sports fans wanted and deserved. A few traditional postgame shows from suits behind a desk aren’t going to cut it anymore. Fans want fun, entertaining, dynamic content in the palm of their hands, and that’s what the 91st was. And that’s the type of content Just Women’s Sports will continue to create and put out into the world as we grow women’s sports.
Objective
The 91st was created as a component of Just Women’s Sports’ overarching mission to make it easy and fun to be a women’s sports fan. The 91st is a testament to how treating women’s sports like sports, and elevating the conversation through the fun and candid commentary, is key to engaging the casual fan and making women’s sports a part of our everyday culture.
Strategy & Execution
To give fans a unique twist on the typical sports show, Just Women’s Sports recruited Midge Purce and Katie Nolan to host the 91st. With their diverse backgrounds and engaging personalities, Midge and Katie were uniquely positioned to provide fans with unprecedented insight and entertainment. They were joined by a rotating roster of surprise guests, including Becky Sauerbrunn, Abby Dahlkemper, Allie Long, A.D. Franch, Brandi Chastain, Ali Riley, Alyssa Thompson, and Sam Mewis, all of whom had made at least one World Cup appearance in their career.
In addition to its star-studded talent lineup, The 91st reached fans where they truly were most engaged: on their phones and social media feeds, consuming digital content. The show was distributed on the Just Women’s Sport YouTube channel and Just Women’s Sports podcast network, with key moments carefully curated for the Just Women’s Sports website, Instagram, TikTok, and Twitter feeds.
The 91st, coupled with JWS’s comprehensive coverage of The World Cup, solidified Just Women’s Sports as the premier second-screen experience throughout the t
Organizations
- Adobe
- AT&T
- State Farm
- Visa
Links
Featured
- Katie Nolan
- Midge Purce
- Becky Sauerbrunn
- Alyssa Thompson
- Sam Mewis
- Brandi Chastain
- Abby Dahlkemper
- Ali Riley
- A.D. Franch
- Allie Long
Credits
Haley Rosen
CEO & Founder
Just Women's Sports
John Murray
Senior Director, Brand and Content at Just Women's Sports
Just Women's Sports
Jackie Caldwell
Head of Content at Just Women's Sports
Just Women's Sports
Kaitlin Brennan
Director, Marketing
Just Women's Sports
Jay Wolff
Executive Producer
Wolff Island
Lauren Day
Producer
Just Women's Sports
Emily Lewis
Senior Account Executive
Just Women's Sports
Amanda Hajjar
Senior Director, Social Strategy
Just Women's Sports
Gabrielle Basinski
Social Media Coordinator
Just Women's Sports
Nick Streeter
Social Media Coordinator
Just Women's Sports
Dayna DeBlasi
Senior Manager, Integrated Strategy
Just Women's Sports
Haley Kopmeyer
Content Strategist
Just Women's Sports
Jillian Lee Scott
Account Executive
Just Women's Sports
Claire Watkins
Staff Writer
Just Women's Sports
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
