BS w/ Jake Paul
The 6th Annual Awards
- Best Athlete Podcast
ABOUT THIS ENTRY
Betr is a leading sports gaming and media company focused on enhancing the consumption of sports through entertainment. Betr’s gaming products are differentiated through unique product experience and a simplified user interface catered to casual sports fans, enabling Betr to capture more of the underpenetrated online gaming addressable market.
The company’s media component produces content allowing them to reduce customer acquisition costs and efficiently build a large, dedicated audience. Betr’s media business, Betr Media, produces original content and allows Betr to efficiently build that audience with strong brand affinity. This includes BS w/ Jake Paul, a top sports show on YouTube with respect to subscribers and views per video.
BS w/ Jake Paul is a video & audio podcast series published on YouTube and all audio platforms, spanning ~1 hour per episode. Betr distributes the most viral short-form moments from the show across BS w/ Jake Paul and Betr social channels.
How does this represent “Excellence in Engagement”?
Since inception, Betr has revolutionized the world of sports betting content, blending sports and media content creation into a signature brand of sports betting content unique from any other competitors in the space. Through the curation of Jake Paul as a leading personality, creator, and advisor with consistent integration of new cast members and celebrity guests, BS w/ Jake Paul generates an immersive, down-to-earth content world for fans to engage with—sharing in the relatable triumphs and failures of Jake as an athlete, entrepreneur, brother, and more.
This has set the precedent for content engagement in the sports and sports betting space- presenting BS w/ Jake Paul, backed by Jake and Betr’s individual engagement numbers across social media, as a top sports show on YouTube since launch in August 2022.
Objective
A key part of Betr’s business is the integration of its dedicated media platform into its sports betting brand. This allows Betr to produce original content that develops brand awareness and brand affinity, but also independently generates revenue through monetization opportunities. Betr Media is able to capitalize on Paul’s longstanding social media following while also investing in up-and-coming personalities and influencers. Betr’s most popular show, BS w/ Jake Paul, routinely has clips go viral and features A-list guests such as Tyreek Hill, Rick Ross, Tyler Herro and Tyron Woodley.
Strategy & Execution
Jake Paul and his celebrity friends take fans on a journey through the world of sports through the eyes of an A-list athlete. Each episode will feature Jake, his sidekick co-hosts, athlete guests, and occasional guest call-ins as they discuss the hottest stories around the world of sports. BS w/ Jake Paul is a conversational, roundtable interview show that hosts a diverse plethora of topics, ranging from how Jake prepares for upcoming boxing fights to discussions with elite athletes about managing personal battles. Specifically, this show provides exclusive, first-hand insights into the life of not only a professional athlete, but also a world-famous influencer and business mogul. The theme of relatability remains the forefront focus during each episode, which allows our devoted audience to connect with Jake on a different level.
Organizations
- Betr
Links
Featured
- Jake Paul
Credits
Jake Paul
Co-Founder
Betr
Joey Levy
Founder and CEO
Betr
Mike Denevi
Head of Media
Betr
Jake Strasser
Head of Content Development
Betr
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
