Apex Legends Global Series Year 3 World Championship
Electronic Arts, Respawn Entertainment, Esports Engine (EFG)
The 6th Annual Awards
- Best Engagement Through Esports & Gaming
ABOUT THIS ENTRY
The Apex Legends Global Series Year 3 Championship is the crowning moment of the Apex Legends esports circuit, where the world’s top 40 Apex Legends squads compete across five days for their share of USD $2 million in total prizing. The ALGS Championship is the pinnacle of competition for one of the fastest-growing esports ecosystem, not only raising the stakes for competitors but also bringing together the global Apex Legends community around the world to celebrate ALGS fandom.
How does this represent “Excellence in Engagement”?
The Apex Legends Global Series is purpose-built around the passionate Apex Legends community around the world and has enhanced the way fans experience Battle Royale esports. The ALGS Year 3 Championship brought this into one concerted moment with an immersive experience for fans – whether attending in-person or watching from home. The surge in viewership and engagement was primarily driven by an unprecedented opportunity for fans to own the way they cheer on their favorite team. Whether watching from home on the official ALGS Twitch channel or from the perspective of top content creators through co-streams, broadcasts dropped fans in the center of the action. In addition to spotlighting pro players and teams and showcasing their journeys and rivalries, enhancements like Multiview have also helped to further personalize the ALGS experience – bringing fans closer than ever to their favorite teams.
Objective
Launched in February 2019, Apex Legends has amassed over 200 million players worldwide and grown into a fan-favorite Battle Royale game with an equally impressive competitive scene. The Apex Legends Global Series (ALGS) continuous objectives include (1) crowning the world’s best Apex Legends squad, (2) growing Apex Legends reach across new regions, platforms, audiences, and game experiences, and (3) reaching Apex Legends most engaged playerbase - the “white hot center.” Year 3 of the ALGS looked to bring one of the fastest-growing global esports to the UK. EAand Respawn alongside production partner Esports Engine aimed to capitalize on the apex of the esports calendar to deliver the biggest celebration of competitive Apex Legends to-date amidst one of the biggest weekends for gaming in the UK. The ALGS Year 3 Championship strived to bring players, fans, and the community together in an unprecedented way.
Strategy & Execution
The ALGS’ success can be attributed to EA, Respawn, and Esports Engine’s prioritization of fan engagement. EA and Esports Engine have iterated on each ALGS tournament to deliver a best-in-class viewer and player experience, while Respawn developers have worked to introduce consistent game updates to keep gameplay fresh. Thanks to innovation across the broadcast and on-the-ground experiences, the ALGS has defined how fans consume Battle Royale content. In addition to watching elite Apex Legends gameplay, ALGS Year 3 Championship attendees could meet their ALGS heroes, ALGS talent, and Respawn developers through meet-and-greets, purchase limited-edition merchandise, and even take selfies with giant Nessies that decorated the concourse. They could also drop into a game of Apex Legends at freeplay areas throughout the venue or grab merchandise from the Claw machine. From September 6 to 10, Resorts World Arena transported fans into a game of Apex Legends. Through Twitch drops, hundreds of community watch parties with popular creators, and broadcasts across six languages, the ALGS Championship continued to offer viewers at home more ways to engage with their favorite esport. With features like Multiview, fans could also tune into the action through the eyes of top ALGS competitors, delivering a unique perspective.
Organizations
- Electronic Arts
- Respawn Entertainment
- Esports Engine (EFG)
Links
Credits
John Nelson
Sr. Director & Commissioner, Apex Legends Competitive Gaming
EA
Monica Dinsmore
Sr. Director, Brand & Marketing
EA
Chris Pipher
Director, League Operations
EA
Shahin Kanafchian
Sr. Manager, Partnerships
EA
Joseph De Anda
Manager, Partnerships
EA
Vartan Karakashyan
Competitive Quality Designer II
EA
Jineel Joshi
Esports Program Manager
EA
Zac Conely
Operations Manager
EA
Mark Snyder
Sr. Events Producer
EA
Jasmine Chiang
Sr. Brand Marketing Manager
EA
Heather Lashaway
Event Technology Manager
EA
Kristina Carlson
Sr. Global Events Producer
EA
Joseph Lynch
Group Director, Content & Programming
EA
Simona Reed
Coordinating Producer
EA
Demie Santone
Producer
EA
Lynae McCarthy
Broadcast Video Editor
EA
Daniel Davis
League Operations Manager I
EA
Holland Mattila
Player Engagement Manager I
EA
Larre Sterling
Sr Director, Global Events and Operations
EA
Pete Melican
VP Program Operations
Esports Engine (EFG)
Martin Wyatt
GM UK
Esports Engine (EFG)
Paul Kent
Senior Director UK Operations
Esports Engine (EFG)
Ben Chalk
Manager, Broadcast Operations
Esports Engine (EFG)
Marlena Siwa
Program Operations Manager
Esports Engine (EFG)
Craig Stevens
Senior Manager, Project Operations
Esports Engine (EFG)
Jon Curran
VP, Event Management
Esports Engine (EFG)
Matt Duff
Event Manager
Esports Engine (EFG)
Stacey Holbrook
Competition Operations Manager
Esports Engine (EFG)
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
