Aliyah Boston Wins WNBA 2023 Rookie of the Year
The 6th Annual Awards
- Best Use of Animation or Motion Graphics
- Excellence in Black Storytelling
ABOUT THIS ENTRY
This captivating video meticulously traces Aliyah Boston's journey, commencing at her family home in Saint Thomas and culminating in her triumphant win of the 2023 WNBA Rookie of the Year Award. It stands as a powerful testament to the richness and depth of her narrative, capturing the essence of authentic Black storytelling.
How does this represent “Excellence in Engagement”?
This video sets a new standard for engagement by focusing on pivotal moments that shaped Aliyah Boston's journey to the WNBA Rookie of the Year. Representing authentic Black storytelling, it transcends mere celebration, becoming a benchmark for comprehensive storytelling. By highlighting the holistic journey of a Black female athlete, the video inspires profound engagement and sets a transformative example for the industry. It emphasizes the significance of nuanced storytelling in the realm of Black sports narratives, ushering in a more inclusive and vibrant era in sports content creation.
Objective
Beyond celebrating her remarkable achievement, the video's unique objective was to spotlight Aliyah Boston's extraordinary basketball journey at just 22 years old. Through an eye-catching, illustrated story with dynamic motion effects, this piece offers a poignant exploration of her achievements, contributing to the authentic representation of Black narratives in sports storytelling.
Strategy & Execution
This entry elevates beyond conventional congratulatory posts by immersing Fever fans in the multifaceted story of Aliyah Boston. From the captivating scenes of her family home in Saint Thomas to the defining moments in her high school and collegiate career, the video strategically unfolds the layers of Boston’s narrative. It artfully integrates intentional looping, inviting viewers to rediscover and appreciate the nuances of her journey, creating a narrative tapestry that resonates deeply. This approach is not just about engagement; it’s a deliberate endeavor to authentically capture the vibrancy and complexity of Black storytelling within the realm of sports.
The execution, marked by compelling visuals and seamless transitions, allows fans to connect emotionally with Boston’s journey. It’s an intentional celebration of her achievements, showcasing the resilience, talent, and cultural significance inherent in Black sports narratives. By weaving a rich tapestry of experiences, this video represents a nuanced approach to storytelling, resonating with fans who seek more than statistics—they yearn for a genuine connection with the athlete. In embracing the authenticity of Boston’s story, the video stands as a testament to the power of diverse narratives and their impact on modern sports fandom.
Organizations
- Indiana Fever
- STN Digital
Links
Credits
Tyler Beadlescomb
VP, Digital Strategy
Indiana Fever
Zach Hughes
Director of Social Content
Indiana Fever
Danjae Rosete
Associate Director, Digital Video
Indiana Fever
Ben Rea
Graphic Designer
Indiana Fever
Renick Bowman
Motion Graphics Designer
Indiana Fever
Daniel Stallings
Manager, Digital Video
Indiana Fever
Marco Martinez
Digital Video Producer
Indiana Fever
Karlee Bland
Social Media Coordinator
Indiana Fever
Logan Kassel
Social Media Coordinator
Indiana Fever
Alex Kim
Social Media Coordinator
Indiana Fever
Kristin MacDougald
Associate Director, Client Success
STN Digital
Brad Friedman
Social Lead
STN Digital
Jack Jameson
Senior Account Manager
STN Digital
Sam Schwartz
Social Media Manager
STN Digital
Clay Benjamin
Social Media Manager
STN Digital
Maury Urcadez
Social Account Coordinator
STN Digital
Christina G Chen
Creative Project Manager
STN Digital
Tré Bennett
Motion Designer
STN Digital
Will Britton
Associate Art Director
STN Digital
William McArdle
Illustrator
STN Digital
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
