ABOUT THIS ENTRY

Team Whistle is a sports and entertainment media company that generates positive and relatable video formats and supports brands, sports and entertainment properties, leagues, networks, and federations looking to do the same. We generate 4 billion views a month across Facebook, Instagram, Snap, Twitter, TikTok and YouTube, along with our OTT channel, WhistleTV. We have over 50 owned original content series, available across over 30 platforms like ‘No Days Off’, ‘Reload My Room’, ‘Days Off’, ‘Put You On’, ‘My Hustle’, ‘Double Duty’, ‘Meet the Pets’ and more. In recent years, we have increased our focus on expanding our original content library and diversifying the distribution and monetization around it.

How does this represent “Excellence in Engagement”?

Whistle creates original IP extensions across platforms to ensure we are engaging fans everywhere they are consuming content. For our flagship ‘No Days Off’ series that profiles young up and coming athletes as they train to be the best, we allow fans to submit themselves for inclusion.

Objective: To create a native YouTube channel that creates positive uplifting and relatable sports adjacent content catered to a young Gen Z and Millennial audience.

Strategy & Execution: We set out to create an original content slate filled with series that lean into the positive, uplifting relatable sports formats that resonate with a gen Z and millennial audience. We have over 50 owned original content series like ‘No Days Off’, ‘Dunk League’, ‘Days Off’, ‘Put You On’, ‘My Hustle’, ‘Cheat Day’, ‘Meet the Pets’ and more.

Results: Whistle channel has 2.12 Million followers with 39,399,000,000 lifetime views as of January 24, 2022. If you break it down, that is 169,236,000,000 minutes watched, 2,820,600,000 hours and 321,986 years watched. In tandem with the YouTube channel, we generate 4 billion views a month across Facebook, Instagram, Snap, Twitter, TikTok along with our OTT channel, WhistleTV. We have over 50 owned original content series like ‘No Days Off’, ‘Dunk League’, ‘Days Off’, ‘Put You On’, ‘My Hustle’, ‘Cheat Day’, ‘Meet the Pets’ and more.

Production

Team Whistle 

Credits

Joe Caporoso
President
Team Whistle

Noah, Weissman
Senior Vice President of Content
Team Whistle

Dashiell Desloovere
Vice President of Content
Team Whistle