ABOUT THIS ENTRY

The mission of the “Club Shay Shay” podcast with Shannon Sharpe is simple: give today’s luminaries a place to talk openly about triumphs and failures on their rise to prominence, offering inspiration to listeners.

How does this represent “Excellence in Engagement”?

The podcast was selected as one of Spotify’s best sports podcasts and reached #2 on the Apple Podcasts Sports Chart.

CLUB SHAY SHAY also picked up a Cynopsis Award in 2021 for Best Sports Web Series.

The show has amassed 575K subscribers on YouTube, and 67 million lifetime views on YouTube.

Objective: The mission of the “Club Shay Shay” podcast with Shannon Sharpe is simple: give today’s luminaries a place to talk openly about triumphs and failures on their rise to prominence, offering inspiration to listeners.

Each week, the Pro Football Hall of Famer and co-host of Undisputed on FS1, sits down with athletes, celebrities and influencers to break down, analyze and discuss the latest headlines in sports, pop culture and everything in-between. With a quick wit, the former tight end for the Denver Broncos and Baltimore Ravens moves easily between the worlds of sports and entertainment with his finger on the pulse of the cultural zeitgeist with a sharp fashion sense. A gifted interviewer, the podcast’s longform format allows Sharpe the opportunity to have genuine, meaningful and revealing conversations.

Strategy & Execution: In the standout episode of 2021, which was named one of Apple Podcasts’ Best Episodes of the year, Shannon welcomes in the first African-American driver to win Rookie of the Year in a NASCAR Series, and 2018 (and 2022) Daytona 500 runner up, Bubba Wallace.

Bubba talks in-depth with Shannon about how joining Michael Jordan’s 23XI Racing team has put him in a place to succeed this season, at the Daytona 500 and beyond. He and Shannon discuss the ins and outs of NASCAR, covering how drivers practice, how to prepare for different tracks, and the setbacks and challenges Bubba has faced as the sport’s only African-American driver.

Bubba and Shannon also talk about the intersection of sports, politics, entertainment and humanity, touching on Bubba’s role banning the Confederate flag from racing, putting #BlackLivesMatter on his car, pushing to make NASCAR more inclusive, and much more.

Bubba provides a fascinating insight into the world of NASCAR. His passion and knowledge for racing shine through in this important conversation.

Results: Launched in September 2020, “Club Shay Shay” has already welcomed a slew of high-profile guests, including Snoop Dogg, Floyd Mayweather, Ice Cube, Travis Kelce, Chris Tucker, not to mention Shannon's brother and former NFL standout Sterling Sharpe.

CLUB SHAY SHAY has collected numerous awards and accolades since its launch, including a prestigious NAACP Image Award nomination this year for Outstanding Arts & Entertainment Podcast and is a 2022 Cynopsis Sports Award finalist for Best Sports Podcast.

Production

FOX Sports

Credits

Shannon Sharpe
Host
FOX Sports

Michael Bucklin
SVP, Digital Content
FOX Sports

Jonathan Berger
Executive Director, Cross-Platform, Programming
FOX Sports

Charlie Dixon
EVP & Head of Content
FOX Sports

Ricardo Perez-Selsky
Director Technical Operations
FOX Sports

Christian Dear
Sr. Producer, FS1 Social & Short Form
FOX Sports

Angelina Matarozzi
Sr. Producer, FS1 Social & Short Form
FOX Sports

Abigail Treece
Manager, Design
FOX Sports

John Marcus
Manager, Streaming Operations  
FOX Sports

Thomas Meason
Manager, Production Operations  
FOX Sports

Chris Cheshire
Associate Technical Producer
FOX Sports

Jeremy Benbow
Associate Producer, Production & Cinematography
FOX Sports

Stevie Wilson
Associate Producer, Digital Programming
FOX Sports

Will Hagle
Associate Producer, Digital Content Shows
FOX Sports