Voting Playbook videos were streamed 4M times, but what was more important to us is the engagement on the landing page/interactive map. We were pleased with the landing page’s engagement rate (16% of users who landed on the map clicked around on the page) especially when we measured the number of clicks on the state-specific links, which helped users accomplish the various stages of the voting process depicted in each video. 68% of users who clicked on one of those button links clicked on more than one. While we can’t possibly know if these users did register, request an absentee ballot, track their ballot, volunteer at the polls or utilize our information on accessible voting, we look at clicks on those links as likely signs of success for engagement in our democratic process. Social media reach had a 92% positive sentiment (which is unheard of, in our experience) and our potential impressions were 76.2M across Instagram and Twitter. The vast majority of the athletes who participated in the project (which were selected with the intention of reflecting the gender, race/ethnic, orientation, physical ability, etc. of the nation) enthusiastically shared the project on their social media platforms multiple times.