Buzzer’s solution is the advancement, not disruption, of the industry at large, providing for net new media consumption and associated revenue. Buzzer achieves this by connecting media rights holders with a net new, younger audience they may not otherwise be reaching through traditional platforms. Our benchmark is to recapture the younger audience in the consumption of live sports that are likely consuming clips and highlights as a way of staying connected with sports.

Our technology allows us to introduce an innovative way for fans to engage with the sports, teams and athletes they love, and to mindfully build a product that creates complementary value for the industry by focusing on short-form live content on mobile. By focusing on content which sits in-between live long-form on TV and short-form near live clips on social and digital platforms, Buzzer helps our partners reach an incremental audience of Gen Z and Millennial sports fans, where they are: on mobile, in real-time. If we solve for the incremental customer, the broader sports ecosystem will be healthier, and if the ecosystem is healthier, everyone wins -- leagues, networks, MVPD/vMVPDs, and OTT platforms.

Once a “moment” is identified, users can authenticate with their existing subscriptions or make a seamless and secure micropayment paying only for the content they want to see. This allows Buzzer to be additive to today’s existing media ecosystem while reaching the next-generation of fans and simplifying access to live sports.

The product draws on the experience of founder and CEO, Bo Han, who led Content Acquisition at Twitter for over for 7 years, where he determined the importance of Buzzer’s product tenets: personalized notifications, microtransactions, and authentication of existing subscriptions to prevent cannibalization of existing platform subscribers. The goal of the platform is to align rights holders with the next generation of sports fans through mobile access to ephemeral, live sports moments where and how the younger generations want to watch.

Buzzer is currently testing in a closed beta environment, with over 3,000 beta sign-ups driven solely organically. Buzzer is proud to have been recognized as one of Fast Company’s 2021 Most Innovative Company awards in the Sports category. The product will launch to the general public in 2021.

Buzzer is actively engaging with the sports media industry to invest in equitable outcomes for Black, Indigenous and People of Color. Buzzer’s core purpose is to build community. This starts with developing technology that brings sports fans together to celebrate human achievement and local fandom. With this community-driven focus ingrained in our culture and product, it’s important that we create opportunities to level the playing field and celebrate equitable outcomes for underrepresented people in our community from the beginning.

Buzzer is proud that our first product was the Strive Mentorship program, a global mentorship program connecting 500 industry professionals with over 500 Black college students predominantly from Historically Black Colleges and Universities (HBCUs) and other universities. This has inspired our broader Strive initiative, which not only includes this annual mentorship program, but also an impact model that invests in these communities through three strategies: equity, net profits, and consumer engagement.