The goal was to provide an in-depth look not only into the heart pounding thrill of a big win, or sting of a bad beat, but also to show a true human element at the heart of each and every wager explored in every episode. The storytelling focuses on bets that are relatable to the average sports bettor, while revealing the terminology, strategies and the outrageous outcomes of the carefully curated backstories of the bettors featured in the show. While the stakes vary, every bet featured has a twist, and the unexpected outcome is meant to dazzle the casual viewer and the diehard sports bettor alike.

Sports betting in the digital space has grown from 32 million players in 2010 to over 59 million in 2020 according to the Fantasy Sports & Gaming Association.

Today, bettors take to social platforms sharing stories of their wins, long shots, and crushing defeats, creating engaging user generated content.

We recognized that providing a series that could tell these betting stories in a compelling way would truly serve this emerging audience.

The series was designed for sports bettors to submit stories for consideration, and if selected, be interviewed by our host, ESPN's Mike Greenberg. The in-person interview acts as the narration, as their tale is recreated visually as a high-end, comedic short film to illustrate the backstory of their bet. Our host interjects with informative stylized tangents that outline the odds, stats, and tendencies bettors crave, along with outlining the sports storylines of the teams and players at the center of the bettor’s wager. Every episode ends with a twist that even the most skilled bettor couldn't anticipate.

Bettor Days is truly unique in the sports storytelling space. The show is designed specifically around direct engagement with its core audience of sports betting fans.

Bringing a series like this to the ESPN+ is a first for the platform and the response of user submitted stories has resulted in direct engagement with fans making the series tangible and relatable to online betting communities. The response from fan submissions resulted in 4 episodes with some of the guests being highlighted in national sports and sports betting publications.

4 months after the series debuted on ESPN+, we played out the entire series live on platform in conjunction with our host Mike Greenberg, along with ESPN basketball analyst and former NBA star Richard Jefferson, live tweeting to engage with fans. Afterwards we had an influx of new fan submissions, sharing their stories in the hopes of being guests on the show. The result, Bettor Days will be back for an all new season in 2021.