2020 Shortlist

WWE Network

Entrant Company: WWE

Winner
  • Best OTT or Streaming Experience
WWE Network

About this Entry

In 2014, WWE launched WWE Network, the first-ever 24/7 streaming network. Since its inception, WWE Network has transformed and reimagined how WWE delivers premium live content and 24/7 programming directly to its passionate fanbase around the world.

How does entry represent "Excellence in Engagement"?

Providing unprecedented value to its viewers, WWE Network features more than 11,000 hours of exciting, edge-of-your-seat content, every live WWE pay-per-view event, groundbreaking documentaries, reality shows, original series, in-ring specials and much more. With an enhanced user experience and the introduction of the Free Version in June 2020, WWE Network allows its viewers access to premium programming across the devices they use most. As the media environment continues to expand and evolve, WWE will continue to find new ways to reach fans and bring them the content they know and love.

Objective: As a recognized leader in sports entertainment with no off season, WWE is no stranger to delivering captivating, edge-of-your-seat content to its global, passionate fanbase 52 weeks a year. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.

As the digital media landscape continues to evolve at a rapid pace, consumers have more options than ever to choose what they watch and how they watch it. Looking for ways to super-serve its most passionate fans, WWE launched WWE Network, the first-ever 24/7 direct-to-consumer network, in 2014.

Today, the award-winning WWE Network features more than 11,000 hours of video-on-demand content, including:

  • Every live WWE pay-per-view event, including WrestleMania, plus every WWE, WCW and ECW pay-per-view in history.
  • Thousands of hours of on-demand programming, with new content added every week that can be accessed anywhere, anytime, on any device.
  • Groundbreaking documentaries, reality shows, including Total Bellas and Total Divas, original series and in-ring specials.
  • Replays of WWE’s programs, Monday Night Raw, NXT and Friday Night SmackDown.

Strategy & Execution: In 2019, WWE initiated the transition of WWE Network to a new platform, providing users with a better experience, a more intuitive interface and enhanced search functionality. WWE took it one step further when the company introduced the Free Version of WWE Network on June 1, 2020. Launching the Free Version of WWE Network and unlocking more than 15,000 titles, served as an effective way to reach a broader group of consumers to experience the history and spectacle of WWE. With this new offering, WWE is allowing fans to relive classic matches, re-experience sports-entertainment’s defining moments and celebrate WWE’s greatest Superstars, past and present.

As a pioneer in streaming services, WWE is continuing to explore new ways to meet fans where they are and to choose the content when, where and how it works for them. From TV to laptop to in-phone app, the WWE Network can be streamed across a multitude of platforms to bring fans a revolutionary experience. Additionally, recognizing WWE’s massive global reach and appeal, pay-per-views and live streaming specials on WWE Network are live in 8 languages including Spanish, Brazilian Portuguese, Russian, Japanese, Mandarin, German, Hindi, English and available on VOD in French and Arabic.

Results: In 2014, WWE took a calculated risk by launching WWE Network, turning WWE’s $80-$90 million legacy pay-per-view business into a $200 million subscription streaming business. Available in 180 countries, WWE Network average paid subscribers reached 1.46 million at the end of Q1 2020. WWE Network is also the #3 sports subscription OTT service in the U.S. behind MLB.tv and ESPN+, according to Parks Associates.

For the first time ever, WrestleMania, WWE’s annual pop-culture extravaganza, was a two-night event which streamed on Saturday, April 4 and Sunday, April 5 on WWE Network and was available on pay-per-view. WWE Network’s WrestleMania weekend subscriber additions (Friday-Sunday) were the highest in its history and total subscribers reached 2.10 million on April 6, 2020.

Production

  • World Wrestling Entertainment