How does this represent “Excellence in Engagement”?

B/R's app continues to be the most engaging, most frequently used sports app in the US, with the average fan opening it 4.5X a day. Our community average more than 2 hours per person in the app every month, topping our biggest sports competitor by 50%.

Objective:

In a need versus feed world, Bleacher Report wins. Bleacher Report has invested in its mobile app at a time when both mobile and video are rapidly growing. With mobile eating digital media, speed has become increasingly important in keeping users’ attention.

Speed tweaks and a new look help Bleacher Report keep users glued to its app. The average Bleacher Report app user interacts with the brand 30 times a day. In an average week, 58% of users used the Bleacher Report app multiple days, 51% used the app 3 or more days of the week, and 40% used the app at least 5 days of the week.

The objective is to continue to be the No. 1 stopping spot for video views, social engagement, superb content and for all of the Millennial and Gen Z sports lovers.

Strategy & Execution:

We combine a passion for sports culture with an unwavering commitment to utilizing data, creativity and calculated risk to get inside the heart and mind of the fan. B/R uses a plethora of first party data to deliver 30+ daily engagements on average with our users, and produce high-quality, entertaining content that our consumers cannot get enough of. We've combined this supreme content with an unparalleled app experience, with top-tier talent that anchors programming, viral, original series that inspire masses and thought provoking editorial.

To speed up load times, Bleacher Report started natively uploading tweets, GIFs and Instagram posts within its app, rather than pulling them from the mobile web. B/R launched its own mobile video player and redesigned its app to include tabs and focus more on national sports coverage.

The Bleacher Report app offers fans the ability to fully customize the interface with more direct access to their favorite sports, teams and topics. B/R recognizes the way people want to consume content is changing. Its interface is cleaner and easier to navigate. Important elements to B/R’s audience like scores and trending are given prominent placement giving access to elements people check regularly.

Production

• Bleacher Report
• Turner Sports

Credits

Ed Romaine
SVP & Chief Brand Officer
Bleacher Report

Stefanie Rapp
SVP, Revenue Strategy
Bleacher Report

Howard Mittman
Chief Revenue Officer
Bleacher Report