The 3rd Annual.
Hashtag Sports Awards

Presented with Budweiser

Honoring Engagement.

Engagement is the most business-critical challenge facing the sports, media, and entertainment industries in the attention economy. Hashtag Sports is proud to benchmark effective engagement and showcase the ROI of investing in the fan experience.

The Hashtag Sports Awards is where media executives, CMOs, athletes, entertainers, creators, producers, gamers, and storytellers all come together to recognize & inspire those who do it best on the biggest stage.

Key Dates.

August 2021

Shortlist Revealed

October 2021

Winners Announced

The Engagement Academy.

The winners of The Hashtag Sports Awards are selected by The Engagement Academy of Sports x Entertainment. Comprised of industry leaders and engagement experts across the global sports media and marketing ecosystem, the Academy plays a vital role in shaping the future of sports content and experiences.

Melissa Proctor


Atlanta Hawks

Josh Hart


LightHarted Podcast

Shiz Suzuki

AVP, Sponsorships and Experiential Marketing


Heidi Browning



Nick Kelly


Charlotte FC

Michael Bucklin

VP, Digital Content

Fox Sports

Sandra Lopez



Baron Davis

Athlete & Founder

Baron Davis Enterprises

Michael D. Ratner

CEO & Founder

OBB Pictures

Sara Toussaint

VP, Sports Marketing

Wells Fargo

Hye-Young Cuddy

VP, Global Sports

Engine Shop

Dev Sethi

Head of Sports


Alex Flanagan

SVP, Head of Women's Growth

The Familie V2

Ricardo Fort

Head of Global Sponsorships

The Coca-Cola Company

Taylor Rooks

Host, Take It There

Bleacher Report

Dianna Kraus

SVP & Partner, Global MD, Sports


TJ Adeshola

Head of Sports


Tina Davis

SVP, Corporate Sponsorships & Marketing


Ryan Blaney

Team Penske Driver


Tricia Clarke-Stone


WP Narrative_

Why Industry Leaders Enter
The Hashtag Sports Awards

“To be recognized as a winner in engagement excellence amongst so many great brands and properties is a huge deal for our company. We exist to create this type of excellence for our clients.

– Adam Gotts, SPORTFIVE

40 Categories.

The Hashtag Sports Awards honor the work of brands, agencies, media companies, and sports and entertainment properties created during the period of January 1, 2020 - March 1, 2021. Explore categories eligible for entry within each of the groups below.