Brand & Partnership
View the 2025 award winners
Best Activation or Experience
-
Ally House at 2025 NWSL Championship
Ally Financial
-
Davante's House
Los Angeles Rams, Taco Bell
-
DoorDash - The Bag Lab at NBA All-Star 2026
DoorDash
-
Falcons Haus presented by Airbnb
Atlanta Falcons
-
Google "Pixel Cam"
Jung von Matt
-
Schwein gehabt - Horror Game by Sparkasse
Jung von Matt
-
Tampa Bay Buccaneers "Döner Kebucs"
Jung von Matt
-
The Recyclosaur, Presented by GFL Environmental & the Toronto Raptors
Toronto Raptors, GFL
-
Washington Capitals - The GR8 City Celebration
Washington Capitals
-
Whirlpool x Premier Lacrosse League: Lacrosse on the River
Premier Lacrosse League
Best Brand Partnership
-
From Fan to Partner: How Great Clips Turned Kirk Cousins’ Brand Love into Cultural Moments that Drove Business Impact
Great Clips
-
Hexclad Presents Bronx Buds
Hexclad, Bronx Buds
-
Nationwide x NFL Tails & Touchdowns
Nationwide Mutual Insurance
-
New York Jets x Parmigiano Reggiano
New York Jets
-
RO / Nightcap Outside
Initial Digital
-
TurboTax x March Madness Reactive Social Program
Intuit TurboTax
-
Whirlpool x Premier Lacrosse League: Lacrosse on the River
Premier Lacrosse League
Best College Sports Partnership
-
Big 12 Conference x PayPal
Big 12 Conference
-
DoorDash College Football Campaign
DoorDash, Learfield
-
Notre Dame Global Partnerships and Teeling Whiskey
Notre Dame Global Partnerships, Teeling Whiskey
-
TurboTax x March Madness Reactive Social Program
Intuit TurboTax
Best Gaming or Esports Partnership
-
adidas Football Festival: Winning Gen Z & Alpha on Roblox in FIFA Super Soccer
adidas, FIFA, Gamefam
-
From Logistics to Lore: DHL x ESL FACEIT Group Turning Esports Fans into Future Talent
ESL FACEIT Group
-
Schwein gehabt - Horror Game by Sparkasse
Jung von Matt
Best Women’s Sports Partnership
-
AUSL x MLB: Building the Professional Future of Softball
AUSL (Athletes Unlimited Softball League)
-
Denver Summit FC’s CommonSpirit Performance Center
Denver Summit FC, CommonSpirit Health Mountain Region
-
Google "Pixel Cam"
Jung von Matt
Best Youth Sports Partnership
-
ALL IN. ALL COVERED. Statewide Helmet Initiative
Denver Broncos
-
NBA Future Starts Now x Nike
NBA
-
Sports Illustrated x Dove: Sports reIllustrated
Sports Illustrated
-
Washington Capitals & ACHA - Next Gen Collegiate Hockey Combine
Washington Capitals
Most Creative Partnership
-
HexClad Presents Bronx Buds
Hexclad, Bronx Buds
-
Nissan Magnite CarJitsu Showdown
Pro League Network
-
The Unnoticed Sponsorship
End to End
Most Creative Partnership with an Athlete or Influencer
-
Bussin' With The Boys x Ro Sparks
Bussin' With The Boys
-
Butterfly "The Art of Table Tennis - A Tribute to Timo Boll"
Jung von Matt
-
DICK’S Sporting Goods' Greatest Wrapper in the Game
Praytell
-
DoorDash - Paige Bueckers - Playa Society
DoorDash
-
Easton Simpson x Atlanta Falcons
Atlanta Falcons
-
Michael Phelps Teaches Ravens to Swim
Baltimore Ravens
-
NBA x Agent00
NBA
-
SailGP's Chief Hype Officer: DJ Khaled
SailGP
-
When Pranksters Collide: How The Houston Texans’ Mascot TORO and Lindy and Jlo Broke the Internet
Houston Texans
-
Wizards Schedule Release Featuring Mentalist Christophe Fox
Washington Wizards
Campaign & Marketing
View the 2025 award winners
Best Communications Strategy
Best Event or Experiential Campaign
-
Derrick Rose Jersey Retirement
Chicago Bulls
-
DICK’S House of Sport: Built for the City
Praytell
-
DoorDash - NBA 'In Your Bag' Campaign
DoorDash
-
How 7 Brew’s Viral March Madness Promotion Acquired 1 Million Customers
WIT Contests
-
IBM AI Sports Club at The Park
George P. Johnson Experience Marketing
-
Packers Big Boom Hotline campaign
Green Bay Packers, STN Digital
Best Global Campaign
-
Brooklyn Nets: 2025 NBA China Games
Brooklyn Nets
-
Everyone Watches Women's Sports
TOGETHXR
-
New York Jets Takeover London
New York Jets
Best Integrated Campaign
-
2025 Broncos Playoffs - Climb Higher
Denver Broncos
-
Atlanta Falcons in Berlin
Atlanta Falcons
-
Celebrating 75 Years of Breaking Barriers at the 2025 US Open
USTA
-
Schedule Release: The Ravens Schedule is Mysterious and Important
Baltimore Ravens
-
Schwein gehabt - Horror Game by Sparkasse
Jung von Matt
-
The Prefontaine Classic: 50th Edition Celebration
TrackTown USA
-
Washington Capitals - Red Screaming Eagle Campaign
Washington Capitals
-
“Make a Statement”: 2025-26 Statement Edition Uniforms
Chicago Bulls
Best Launch Campaign
-
1. FC Köln - GLORIA COLONIA - Away Jersey 2025/26
1. FC Köln
-
2025-26 City Edition Launch
Washington Wizards
-
Black Jersey Launch
Chicago Blackhawks
-
Los Angeles Chargers 2025 Alternate Uniform Launch
Los Angeles Chargers
-
The ‘76 Jersey
Tampa Bay Buccaneers
Best Social Media Campaign
-
DoorDash - LAFC x Carlos Vela
DoorDash
-
Indiana Pacers Road to the 2025 NBA Finals
Indiana Pacers
-
Los Angeles Chargers 2025 Schedule Release
Los Angeles Chargers
-
NBA Christmas Gift Box
NBA
-
Owning the Moment: Leadership in the Age of Virality
Houston Texans
-
Start to Finish
NBA, Translation
-
The Unnoticed Sponsorship
End to End
Content
View the 2025 award winners
Best Athlete Storytelling
-
2025 Emirates NBA Cup
NBA, Translation
-
2026 U.S. Figure Skating Olympic Team Reveal
U.S. Figure Skating
-
Bijan Robinson: Art of the Juke
Atlanta Falcons
-
I Am That Man
Tampa Bay Buccaneers
-
Inside the Den: A Crucial Catch
Detroit Lions
-
Quarterback Season 2, Omaha Productions
Omaha Productions
-
The Players’ Tribune: “My Battle with PTSD” by Mikaela Shiffrin
The Players’ Tribune
-
Washington Mystics Inner Circle
Washington Mystics
-
Woodbine Free Rein: Never A Doubt
Woodbine Entertainment Group
-
Year Five with Anthony Edwards
Three Fifths, Wheelhouse, Portal A
Best Branded Content
-
Armchair Quarterback: Omaha Productions & Bud Light
Omaha Productions
-
Building Momentum: The Brand-New Capital One Arena
Monumental Sports & Entertainment
-
HexClad Presents Bronx Buds
Hexclad, Bronx Buds
-
Humann x Texas Athletics
Humann, Texas Athletics, Learfield
-
Inbound
Victory Studios Productions
-
Schwein gehabt - Horror Game by Sparkasse
Jung von Matt
-
Toyota Racing x Sports Illustrated: “Welcome to the Joyride”
Toyota Racing, Sports Illustrated
-
TurboTax x March Madness Reactive Social Program
TurboTax
-
Unforgettable Awaits (Finals)
NBA, Translation
-
Washington Wizards: ULTRA Access Series
Washington Wizards
Best Life or Legacy Tribute
-
Atlanta Hawks Trae Young Tribute
Hawks Studios
-
Butterfly "The Art of Table Tennis - A Tribute to Timo Boll"
Jung von Matt
-
Caps Red Line: The Ovi Effect
Monumental Sports & Entertainment
-
Celebrating Althea Gibson & 75 Years of Breaking Barriers at the 2025 US Open
USTA
-
Dear Ichiro
Seattle Mariners
-
John Wall Celebration Night
Washington Wizards
-
Lomas Brown: A Lions Legend
Detroit Lions
-
Nick Mangold Tribute
New York Jets
Best on Instagram
-
Detroit Lions Player Personality Content
Detroit Lions
-
Los Angeles Chargers Instagram
Los Angeles Chargers
-
The Running of the Bull: How The Houston Texans’ Mascot TORO Dominated Sports Social in 2025
Houston Texans
Best on Multi-Platform
-
CBS Sports Golazo - UEFA Champions League Today
CBS Sports
-
Indiana Pacers Road to the NBA Finals Playoff Campaign
Indiana Pacers
-
Los Angeles Chargers Social
Los Angeles Chargers
-
NBA Finals Game 7: The Ultimate Multi-Platform Takeover
NBA
-
Schwein gehabt - Horror Game by Sparkasse
Jung von Matt
-
The 2025 US Open Tennis Championships
USTA
-
TrackTown USA
TrackTown USA
-
Yahoo Fantasy
Yahoo Sports
Best on TikTok
-
Blue the Mascot: Best on TikTok
Indianapolis Colts
-
Los Angeles Chargers TikTok
Los Angeles Chargers
-
The Running of the Bull: How The Houston Texans’ Mascot TORO Dominated Sports Social in 2025
Houston Texans
Best on YouTube
-
Club 520, The Volume
The Volume
-
Inside the Den: The 2025 NFL Draft
Detroit Lions
-
Los Angeles Chargers YouTube
Los Angeles Chargers
-
What Chaos! - National hockey show hosted by Pete Blackburn and DJ Bean
The Nation Network
Best Sports Betting Content
-
The Roar
BetMGM
-
VSiN, The Sports Betting Network
VSiN
Best Use of Culture, Music or Entertainment
-
Atlanta Hawks Jeezy City Edition Campaign
Hawks Studios
-
ESPN x Neace Robinson Super Bowl 61 Logo Announcement
Fresh Tape Media
-
Joe and Jada, The Volume
The Volume
-
Los Angeles Chargers Win Memes
Los Angeles Chargers
-
Pacers x Rob49
Pacers Sports & Entertainment
-
Pop-Tarts Bowl: The Tart
HIFIVE, Florida Citrus Sports
-
Schedule Release Routine
Jacksonville Jaguars
-
Tampa Bay Buccaneers "Döner Kebucs"
Jung von Matt
-
The Players’ Tribune & Billboard: Switching Stages Presented by T-Mobile
The Players’ Tribune, Billboard, T-Mobile
Best Women’s Sports Content
-
2025 WNBA Draft W Train
Fresh Tape Media
-
Full Court Press
ESPN Original Content, Omaha Productions
-
Google "Pixel Cam"
Jung von Matt
-
Mystics Courtside: Rookie Role Model
Monumental Sports & Entertainment
-
NWSL Floating Soccer Pitch
Skylark
-
SBJ Inside the Industry: "The Business of Women's Sports"
Monumental Sports & Entertainment
-
Show Me Something, The Volume
The Volume
Design & Creative
View the 2025 award winners
Best Art Direction
-
2025 Atlanta Falcons Brand Campaign
Atlanta Falcons
-
Fan-First Delta Dental Stadium Ads
Delta Dental
-
Los Angeles Chargers Gameday Creative
Los Angeles Chargers
-
Pre50: The 50th Edition of The Prefontaine Classic
TrackTown USA
-
Prowler Throwback Creative
Jacksonville Jaguars
-
US Figure Skating: Leave Your Mark
Dimes Studio
-
Yahoo Fantasy Football Live
Yahoo Sports
Best Graphic Art or Design
-
2025 Atlanta Falcons Throwback Design
Atlanta Falcons
-
Centennial Toolkit
Chicago Blackhawks
-
Everyone Watches Women's Sports
TOGETHXR
-
How Theme Art Told the Story of Althea Gibson and the 75th Anniversary of her Breaking Barriers at the 2025 US Open
USTA
-
Tampa Bay Buccaneers "Döner Kebucs"
Jung von Matt
-
Throwback Campaign
Denver Broncos
-
Washington Wizards Gameday Poster Series
Washington Wizards
-
Yahoo Sports: Milan-Cortina Olympic Games
Yahoo Sports
Best Photography
-
Atlanta Falcons Bird's Eye View
Atlanta Falcons
-
Super Bowl 50 10-year reunion portraits
Denver Broncos
-
The '76 Jersey Film Project
Tampa Bay Buccaneers
Best Use of Animation or Motion Graphics
-
Alex Sarr All-Star Campaign Submission
Washington Wizards
-
Empower Field at Mile High Code of Conduct
Denver Broncos
-
Hexclad Presents Bronx Buds
Hexclad, Bronx Buds
-
Schwein gehabt - Horror Game by Sparkasse
Jung von Matt
Best Use of Visual Storytelling
-
100th Anniversary Creative Campaign
Harlem Globetrotters
-
Atlanta Hawks Featherstorm
Hawks Studios
-
Schwein gehabt - Horror Game by Sparkasse
Jung von Matt
Fan Experience
View the 2025 award winners
Best Broadcast or Streaming Experience
-
Alex Ovechkin - The GR8 CHASE
Monumental Sports Network, Monumental Sports & Entertainment
-
Atlanta Falcons Training Camp Live - Joint Practice
Atlanta Falcons
-
Creator Sports Network
Creator Sports Network
-
Google "Pixel Cam"
Jung von Matt
-
ManningCast, Omaha Productions
Omaha Productions
-
Sportradar's 4Sight Streaming Solution
Sportradar
Best Event Experience
-
2025 Detroit Lions Fan Experience
Detroit Lions
-
Baltimore Ravens Virtual Camera Mixed Reality
Baltimore Ravens
-
Centennial Chapter Nights
Chicago Blackhawks
-
DoorDash - The Bag Lab at NBA All-Star 2026
DoorDash
-
EA SPORTS presents Madden Bowl
EA SPORTS
-
Let's Glow Back Halftime Light Show
Denver Broncos
-
The Prefontaine Classic: The World's Best Track & Field Meet
TrackTown USA
-
Washington Capitals & PWHL Takeover Tour D.C.
Washington Capitals
Best Gaming or Esports Experience
-
adidas Football Festival: Winning Gen Z & Alpha on Roblox in FIFA Super Soccer
adidas, FIFA, Gamefam
-
DreamHack Stockholm 2025: Turning gaming and esports culture into a modern festival experience
ESL FACEIT Group
-
Los Angeles Chargers Minecraft Schedule Release
Los Angeles Chargers
-
Schwein gehabt - Horror Game by Sparkasse
Jung von Matt
Best New Fan Experience
-
adidas Football Festival: Winning Gen Z & Alpha on Roblox in FIFA Super Soccer
adidas, FIFA, Gamefam
-
Breakfast at Bethpage
Omaha Productions
-
Creator Sports Network
Creator Sports Network
-
Los Angeles Chargers: Super Chargers Gameday Experience
Los Angeles Chargers
-
Peacock Performance View
NBCUniversal + Sportradar
-
Tampa Bay Buccaneers "Döner Kebucs"
Jung von Matt
Best Use of Technology
-
Creator Sports Network
Creator Sports Network
-
Emory Healthcare Studio
Atlanta United FC
-
Formula 1 Las Vegas App x YinzCam
Formula 1 Las Vegas
-
Google "Pixel Cam"
Jung von Matt
-
Schwein gehabt - Horror Game by Sparkasse
Jung von Matt
-
Sportradar DeepKinetic Foundation Model
Sportradar
-
The Vixi Suite
The Famous Group
Best Website or Mobile Experience
-
Formula 1 Las Vegas Grand Prix App x YinzCam
Formula 1 Las Vegas
-
Limited Drops
Denver Broncos
-
Los Angeles Chargers Era Game App Takeovers
Los Angeles Chargers
-
Minnesota United FC's Hyper-Personalized Season Ticket Member Hub Powered by Rover
Sample: Rover
-
Nationwide x NFL Tails & Touchdowns
Nationwide Mutual Insurance
-
Ravens Mobile App 90s Throwback
Baltimore Ravens
Impact
View the 2025 award winners
Best Engagement for Good
-
Alex Ovechkin - Gr8 Chase For Victory Over Cancer
Washington Capitals, Alex Ovechkin
-
All-Star Homecourt Hoops
LA Clippers
-
Chicago Bulls x BMO invest in the future of small businesses in Chicago
Chicago Bulls
-
District Dribble
The Washington Wizards
-
Gotham FC’s Keep Her in the Game, presented by Dove, in partnership with the Laurie M. Tisch Illumination Fund
Gotham FC, Laurie M. Tisch Illumination Fund
-
Indigenous Playmaker Marketplace, presented by Mastercard
Mastercard, Toronto Maple Leafs
-
Take Back Sports
ESPN
-
The Unnoticed Sponsorship
End to End
Diversity, Equity, Inclusion & Belonging
-
Breaking the Red Sox Sound Barrier
New England Sports Network (NESN)
-
New York Jets x ECAC
New York Jets
-
Sports Illustrated x Dove: Sports reIllustrated
Sports Illustrated
-
Washington Capitals Rising Stars Academy
Washington Capitals
Excellence in Black Storytelling
-
Joe and Jada, The Volume
The Volume
Excellence in Latinx & Hispanic Storytelling
-
Los Angeles Chargers Puro Chargers
Los Angeles Chargers
-
“El día de Roberto Clemente: Los Piratas en español” (Roberto Clemente Day: Spanish-Language Pirates Broadcast)
SportsNet Pittsburgh
Podcast & Audio
View the 2025 award winners
Best Athlete Podcast
-
Club 520, The Volume
The Volume
-
Fudd Around and Find Out
Unanimous, iHeart Media
-
Nightcap
Shay Shay Media
Best New Podcast
-
Fudd Around and Find Out
Unanimous, iHeart Media
-
The Schrager Hour with Peter Schrager, Omaha Productions
Omaha Productions
Best Podcast
-
30 for 30 Podcasts
ESPN Original Content
-
Club 520, The Volume
The Volume
-
Joe and Jada, The Volume
The Volume
-
Nightcap
Shay Shay Media
-
The Ariel Helwani Show
Yahoo Sports, Uncrowned
-
The Mina Kimes Show, Omaha Productions
Omaha Productions
Best Women’s Sports Podcast
-
Fudd Around and Find Out
Unanimous, iHeart Media
-
Show Me Something, The Volume
The Volume
Video
View the 2025 award winners
Best Advertisement: 60 Sec and Under
-
2025 Denver Broncos Team Intro
Denver Broncos
-
Centennial Jersey Reveal
Chicago Blackhawks
-
Netflix WWE 2K25 Mobile Special Game Trailer
Fresh Tape Media
Best Advertisement: 61 Sec and Over
-
1. FC Köln - GLORIA COLONIA - Away Jersey 2025/26
1. FC Köln
-
adidas "adidas celebrates 125 years of DFB"
Jung von Matt
-
I Got the Ball - Premier Lacrosse League 2025 Season Brand Campaign
Premier Lacrosse League
-
Schwein gehabt - Horror Game by Sparkasse
Jung von Matt
Best Documentary: Long-Form
-
Alex Ovechkin: Drive to 895
Monumental Sports & Entertainment
-
Believers: Boston Red Sox
ESPN Original Content
-
Big Dreams: The Little League World Series 2024
ESPN Original Content
-
Fresh Paint: Mystics All-Access
Monumental Sports & Entertainment
-
Raise the Flags: 50 Years of Buccaneers Football
Tampa Bay Buccaneers
-
Tony Allen: The Grindfather
Memphis Grizzlies
-
Under the Helmet: Dave Fipp
Detroit Lions
-
Woodbine: Free Rein Season 2
Woodbine Entertainment Group
Best Documentary: Short-Form
-
Los Angeles Chargers Minecraft Schedule Release
Los Angeles Chargers
Best Original Film or Series: Long-Form
-
A Clean Sheet: Gabe Landeskog
Fresh Tape Media
-
Always An Original
Chicago Blackhawks
-
Calipari: Razor’s Edge, Omaha Productions
Omaha Productions
-
Forged in Foxborough
New England Patriots
-
Hometown with Rachel Nichols
Monumental Sports & Entertainment
-
Inside the Den: The 2025 NFL Draft
Detroit Lions
-
RISING
NASCAR Studios
-
Road to TrackTown
TrackTown USA
-
The Climb to Mt. Fuji | Building NASCAR for Japan
Legacy Motor Club
-
The Kingdom
ESPN Original Content
Best Original Film or Series: Short-Form
-
Dude Perfect: Impossible Wall Series
Dude Perfect
-
Game 7: The Movie
NBA
-
Los Angeles Chargers BTS Series: Everything It Takes!
Los Angeles Chargers
Best Short-Form Video
-
"What Are Cartoons?" - Kerby Joseph and Kellan Break The Internet
Detroit Lions
-
2025 New England Patriots Season is Here! | Week 1 Hype Video
New England Patriots
-
Chicago Bulls Derrick Rose: Banner Unveil
Chicago Bulls
-
MIC'D UP: Josh McDaniels Leads Drake Maye & the Offense to 32-13 Win vs. Browns | Patriots
New England Patriots
-
Owning the Moment: Leadership in the Age of Virality
Houston Texans
-
The US Open Lemonade Stand
USTA
Best Use of Live Video
-
Breakfast at Bethpage
Omaha Productions
-
Nightcap
Shay Shay Media
Celebrate in NYC
Join us for the 8th Annual Hashtag Sports Awards™ on the evening of June 2, 2026 as we celebrate finalists and reveal the winners of this year's awards live during the show.
