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Under Armour Taps into Amazon | Hashtag Sports Weekly

December 19, 2018


The Imitation Game

Under Armour's tapping into Amazon to bolster its content capabilities, fitness retailers are testing out Prime-like subscription loyalty programs, and sneaker tech is redefining fashion in a similar vein to the way JuJu Smith-Schuster is blurring the lines between athlete and gamer.

At the Helm

ESPN's Jimmy Pitaro is keeping his head on swivel, navigating a new sports media landscape that has welcomed big tech into the fold. His message to leagues with rights up for renewal: the proof is in the pudding. Meanwhile, in a story of contrasting leadership, James Dolan...

Fight For Your Right(s)

MLB is quietly trying to transfer in-market streaming rights from the league to its teams which would mark a moment as big as Fox Sports’ entry into the football fold in '93 (birthing the pre-game show). Meanwhile, a mobile app is leveraging NFL games to build out an advertising gold mine, and esports’ biggest star is calling NFL games on Amazon. Talk about a party.

New on Innovate

This Year’s Most Engaging Moments
A Look at 18 Moments that Broke the Social Media Mold in 2018

In today’s oversaturated social world, engagement has a new definition. Engagement is no longer just likes, retweets, or comments. It is about strengthening the brand-to-fan relationship. Content that successfully achieves this objective is difficult to create and, more importantly, sustain.

Here are just a few of the moments from the past 12 months that stopped scrolls and left an impression long beyond when the creator hit send.

Read More →


NBA All-Star Voting to Begin Christmas Day, With a Twist

734f86a4-3f7d-4495-a497-2c396f7119d9.png Yahoo // Ben Rohrbach

ONE Championship, Turner Sports Reach US Broadcasting Deal

734f86a4-3f7d-4495-a497-2c396f7119d9.png ESPN // Ariel Helwani

theScore Plans NJ Sports Betting Launch

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Legal Sports Report // Dustin Gouker

ESPN2 Loses No. 2 Spot for First Time in 25 Years

734f86a4-3f7d-4495-a497-2c396f7119d9.png Sports Business Journal // John Ourand

Trail Blazers’ Game-Day Posters Often First Shot Against Opponents

734f86a4-3f7d-4495-a497-2c396f7119d9.png NY Times // Scott Cacciola

New T-Wolves Gaming Franchise Logo Unveiled

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Star Tribune // Jerry Zgoda


Client Services Coordinator
Fox – Irving, TX

Editorial Manager
Pac-12 Networks – San Francisco, CA

Team President
XFL – Seattle, WA

Digital Publishing Manager
Adidas – New York, NY

Senior Director, Traditional Media
Relevent Sports – New York, NY

Comm. Manager, Football
Nike – Paris, France

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