Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
Under Armour Taps into Amazon | Hashtag Sports Weekly
December 19, 2018
The Imitation Game
Under Armour's tapping into Amazon to bolster its content capabilities, fitness retailers are testing out Prime-like subscription loyalty programs, and sneaker tech is redefining fashion in a similar vein to the way JuJu Smith-Schuster is blurring the lines between athlete and gamer.
At the Helm
ESPN's Jimmy Pitaro is keeping his head on swivel, navigating a new sports media landscape that has welcomed big tech into the fold. His message to leagues with rights up for renewal: the proof is in the pudding. Meanwhile, in a story of contrasting leadership, James Dolan...
Fight For Your Right(s)
MLB is quietly trying to transfer in-market streaming rights from the league to its teams which would mark a moment as big as Fox Sports’ entry into the football fold in '93 (birthing the pre-game show). Meanwhile, a mobile app is leveraging NFL games to build out an advertising gold mine, and esports’ biggest star is calling NFL games on Amazon. Talk about a party.
In today’s oversaturated social world, engagement has a new definition. Engagement is no longer just likes, retweets, or comments. It is about strengthening the brand-to-fan relationship. Content that successfully achieves this objective is difficult to create and, more importantly, sustain.
Here are just a few of the moments from the past 12 months that stopped scrolls and left an impression long beyond when the creator hit send.