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SI Close to a Sale | Hashtag Sports Weekly

December 12, 2018


Trending

It’s a Marathon, Not a Sprint

As publishers start consolidating (see #3), the race to diversification is on. From B/R Kicks ‘Drop Up’ event to Overtime's pop-up shop, sports media companies—beyond just Barstool—are parlaying cultivated communities into revenue streams sure to mature like a nice bottle of red.

Moneyball

Unlike the US where fans Jack Ma and David Stern have been in the game a long time—and they aren’t in it to win a ring. They want to change the game. As tech transforms how fans interact with sports content, both men are investing in data—one for advertising/commerce and the other to alter TV forever.

Best Buy

In their latest effort to be the undisputed leader in athlete storytelling, The Players’ Tribune acquired Unscriptd (largely for their publishing technology). Meanwhile, Junior Bridgeman (former NBA player turned fast-food mogul) is working hard behind the scenes to close on the purchase of SI.


New on Innovate

Meet Nicole Bersani, Our Community Member of the Week

What are you working on right now? Any exciting future plans that you’re able to share?
"As a marketing team, we are creating content with stronger storylines. Whether it is innovative branded content with sponsors or unique perspectives of our players, fans and community, we are being very strategic in our content. Specifically, YouTube – how we plan to use the platform and the content we’re producing for it will be new to our fans."

What’s one trend in media or marketing that you’re buying or selling?
"Telling compelling stories. The more personalized content – and yes, usually shorter content but also long-form content – is coming back in various, creative forms. Players, teams and fans are constantly more exposed (for good and bad)."

Read More →


Following

72andSunny Wins NFL After Review

734f86a4-3f7d-4495-a497-2c396f7119d9.png Adweek // Erik Oster

What Reddit Can Tell Us About NBA Fan Bases

734f86a4-3f7d-4495-a497-2c396f7119d9.png FiveThirtyEight // Owen Phillips

Amazon Bid for Fox Networks May Escalate Sports Rights Arms Race

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Hollywood Reporter // Marisa Guthrie

Lions Power Hour Lifts Fans' Spirits

734f86a4-3f7d-4495-a497-2c396f7119d9.png Crain's Detroit Business // Bill Shea

FC Barca’s Digital Director is Targeting Dedicated Fans

734f86a4-3f7d-4495-a497-2c396f7119d9.png SportTechie // Jen Booton

This Agency Helped Red Bull Build a Studio for Twitch’s Biggest Star

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Adweek // Doug Zanger


Careers

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NHL – New York, NY

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NFL – New York, NY

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Barstool Sports – New York, NY

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Apple – Culver City, CA

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Overwatch League – Irvine, CA

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