Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
SI Close to a Sale | Hashtag Sports Weekly
December 12, 2018
It’s a Marathon, Not a Sprint
As publishers start consolidating (see #3), the race to diversification is on. From B/R Kicks ‘Drop Up’ event to Overtime's pop-up shop, sports media companies—beyond just Barstool—are parlaying cultivated communities into revenue streams sure to mature like a nice bottle of red.
Unlike the US where fans Jack Ma and David Stern have been in the game a long time—and they aren’t in it to win a ring. They want to change the game. As tech transforms how fans interact with sports content, both men are investing in data—one for advertising/commerce and the other to alter TV forever.
In their latest effort to be the undisputed leader in athlete storytelling, The Players’ Tribune acquired Unscriptd (largely for their publishing technology). Meanwhile, Junior Bridgeman (former NBA player turned fast-food mogul) is working hard behind the scenes to close on the purchase of SI.
What are you working on right now? Any exciting future plans that you’re able to share? "As a marketing team, we are creating content with stronger storylines. Whether it is innovative branded content with sponsors or unique perspectives of our players, fans and community, we are being very strategic in our content. Specifically, YouTube – how we plan to use the platform and the content we’re producing for it will be new to our fans."
What’s one trend in media or marketing that you’re buying or selling? "Telling compelling stories. The more personalized content – and yes, usually shorter content but also long-form content – is coming back in various, creative forms. Players, teams and fans are constantly more exposed (for good and bad)."