Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
Facebook Watch is struggling to attract a youthful audience unlike YouTube. With only 25% of shows aimed at people in their early 20’s, Zuck is pivoting. Move over millennials. From Twitch's CEO to NFL players, success in sports media lies is understanding not all platforms are created equal.
Community Pillars
Unlike the US where fans watch sports together, Chinese fans consume content tailored for to an individualized, mobile experience that’s helped the NBA, NFL, and WWE thrive. Meanwhile, in a race to tap into an emerging community, Fanatics struck a landmark esports merch deal.
Selling High
FanDuel is paying out customers who bet on Bama...over a month before the title game. Meanwhile, the NBA broke bread with two firms on the first gambling data deal in the U.S., making them middlemen between the league and bookmakers (who may soon live in arenas).
"Louisy explains how PERFORM helped FIBA garner 130M engagements on a single campaign, why behind-the-scenes content is critical to driving live tune in, and the three behavioral trends that have created a new breed of fan."
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