Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
December 5, 2018
December 5, 2018
Different Strokes for Different Folks
Facebook Watch is struggling to attract a youthful audience unlike YouTube. With only 25% of shows aimed at people in their early 20’s, Zuck is pivoting. Move over millennials. From Twitch's CEO to NFL players, success in sports media lies is understanding not all platforms are created equal.
Unlike the US where fans watch sports together, Chinese fans consume content tailored for to an individualized, mobile experience that’s helped the NBA, NFL, and WWE thrive. Meanwhile, in a race to tap into an emerging community, Fanatics struck a landmark esports merch deal.
"Louisy explains how PERFORM helped FIBA garner 130M engagements on a single campaign, why behind-the-scenes content is critical to driving live tune in, and the three behavioral trends that have created a new breed of fan."
Global Media Manager
Under Armour – Baltimore, MD
Digital Coordinator, EURO 2020
UEFA – Nyon, Switzerland
Manager, Integrated Campaigns
FanDuel – New York, NY
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