Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.

Fanatics Landmark Esports Deal | Hashtag Sports Weekly

December 5, 2018


Different Strokes for Different Folks

Facebook Watch is struggling to attract a youthful audience unlike YouTube. With only 25% of shows aimed at people in their early 20’s, Zuck is pivoting. Move over millennials. From Twitch's CEO to NFL players, success in sports media lies is understanding not all platforms are created equal.

Community Pillars

Unlike the US where fans watch sports together, Chinese fans consume content tailored for to an individualized, mobile experience that’s helped the NBA, NFL, and WWE thrive. Meanwhile, in a race to tap into an emerging community, Fanatics struck a landmark esports merch deal.

Selling High

FanDuel is paying out customers who bet on Bama...over a month before the title game. Meanwhile, the NBA broke bread with two firms on the first gambling data deal in the U.S., making them middlemen between the league and bookmakers (who may soon live in arenas).

New on Innovate

Laura Louisy: These Three Key Trends Have Created a New Breed of Fan

"Louisy explains how PERFORM helped FIBA garner 130M engagements on a single campaign, why behind-the-scenes content is critical to driving live tune in, and the three behavioral trends that have created a new breed of fan."

Read More →


Tiger Woods and Discovery Set GolfTV Streaming Content Partnership

734f86a4-3f7d-4495-a497-2c396f7119d9.png Deadline // Dade Hayes

LeBron James and Lindsey Vonn Co-Found Wellness Brand Ladder

734f86a4-3f7d-4495-a497-2c396f7119d9.png SportsPro // Michael Long

Fox RSN Auction Hits 1st-Round Snag

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Fox Business // Charles Gasparino & Lydia Moynihan

SoulCycle Has a 20-Person Team Building a Media Business

734f86a4-3f7d-4495-a497-2c396f7119d9.png Digiday // Kerry Flynn

NASCAR Moving Forward with New Sponsorship Model

734f86a4-3f7d-4495-a497-2c396f7119d9.png ESPN // Scott Page

Turner’s Bleacher Report Sets B/R Kicks Sneaker-Fest Event in NYC

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Variety // Todd Spangler


Global Media Manager
Under Armour – Baltimore, MD

Digital Coordinator, EURO 2020
UEFA – Nyon, Switzerland

Manager, Integrated Campaigns
FanDuel – New York, NY

Digital Brand Communications
Vans – Costa Mesa, CA

Director, Partnership Marketing
Kroenke Sports & Ent – Denver, CO

Associate Editor, Social Talent
ESPN – Bristol, CT

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