Different Strokes for Different Folks
Facebook Watch is struggling to attract a youthful audience unlike YouTube. With only 25% of shows aimed at people in their early 20’s, Zuck is pivoting. Move over millennials. From Twitch's CEO to NFL players, success in sports media lies is understanding not all platforms are created equal.
Community Pillars
Unlike the US where fans watch sports together, Chinese fans consume content tailored for to an individualized, mobile experience that’s helped the NBA, NFL, and WWE thrive. Meanwhile, in a race to tap into an emerging community, Fanatics struck a landmark esports merch deal.
Selling High
FanDuel is paying out customers who bet on Bama...over a month before the title game. Meanwhile, the NBA broke bread with two firms on the first gambling data deal in the U.S., making them middlemen between the league and bookmakers (who may soon live in arenas).
Laura Louisy: These Three Key Trends Have Created a New Breed of Fan
Tiger Woods and Discovery Set GolfTV Streaming Content Partnership
LeBron James and Lindsey Vonn Co-Found Wellness Brand Ladder
Fox RSN Auction Hits 1st-Round Snag
SoulCycle Has a 20-Person Team Building a Media Business
NASCAR Moving Forward with New Sponsorship Model
Turner’s Bleacher Report Sets B/R Kicks Sneaker-Fest Event in NYC
