Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
November 28, 2018
November 28, 2018
Get Ready to Rumble
Rather than competing to secure the most expensive sports rights around (see Amazon), DAZN views exclusivity and advertising innovation as their path to success. With Canelo and MLB deals already locked in, they’re duking it out with ESPN to bring GGG into the ring.
Gravy On Top?
Thanksgiving played host to some massive NFL ratings while golf made history with its first PPV event. But things didn’t exactly go as planned... Turner hoped ‘The Match’ would showcase B/R Live as the future of sports media, but a glitch fueled linear loyalists’ doubts about streaming.
Rolling the Dice
ESPN’s godfather of #sportsbiz, Darren Rovell, is rumored to be taking his 2M Twitter followers to The Action Network (who have 42K followers). Unlike Kate Fagan, who left ESPN to due to differences in perspective on broader culture, Rovell’s move would signal a mega-bet on gambling.
"Motivate’s EVP and Chief Cultural Strategist, Gregg Witt, discusses what brands are best engaging Gen Z, what authenticity really means to young fans, and which platforms are most important to sports marketers looking to reach young fans."
Manager, HoH Clients Strategy
Bleacher Report – New York, NY
Manager, Account Marketing
Asics – Boston, MA
Product Manager, Live Sports
Amazon – Seattle, WA
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