Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.

Turner Tees Up Unique PPV Event | Hashtag Sports Weekly

November 14, 2018


Rapper's Delight

The clock’s ticking on Disney’s mandatory RSN fire sale, and several all-star equity firms–from LL Cool J and Ice Cube, to Apollo Global and LeBron's Uninterrupted–are in play. Meanwhile, Yankee’s are coming through the side door, saying YES to buy back 80% of their network.

Game On

NHL vets aren’t bullish on Fortnite’s ability to unite, but brands and publishers believe the convergence of gaming with sports and broader culture is the key to engaging a new generation of viewers, evidenced by Cheddar's decision to enter the esports arena.

Golden State of the Art

NFL viewership is at a three-year high, but digital natives have the league reconsidering when to jump ship on Sunday Ticket and into the stream. They’ve already received the message in a bottle and uncorked Fortnite as a new partner for young fans...and now advertisers are adapting across platforms.

New on Innovate

M&M’s Is Driving Huge Sponsorship ROI Through an Athlete’s Social Channels – Here’s How

"Speaking with Hashtag Sports for a quick chat about M&M’S sports sponsorship strategy, social media lead Michael Italia discusses ways the brand is entering emerging areas like esports to connect with consumers, how their NASCAR sponsorship is generating high ROI, and why agility and authenticity are critical components of an athlete-brand relationship."

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Kobe Bryant Is Plotting to Bring Down Gatorade

734f86a4-3f7d-4495-a497-2c396f7119d9.png Bloomberg // Ira Boudway

Tiger vs. Phil: Turner Sports Tees Up a Premium Event

734f86a4-3f7d-4495-a497-2c396f7119d9.png MediaVillage // Alli Romano

NBA Partners With Steve Stoute's Music Startup UnitedMasters

267083f2-533a-4f5c-8034-ddebfbb99cc7.png MediaPost // Tanya Gazdik

NFL Tackles TV’s ‘Billboard’ Ads as Fans Demand Fewer Breaks

734f86a4-3f7d-4495-a497-2c396f7119d9.png Variety // Brian Steinberg

ATP Serves Up Rebrand to Convert Casual and Younger Fans

734f86a4-3f7d-4495-a497-2c396f7119d9.png The Drum // John McCarthy

Amazon Sees Dramatic NFL Viewership Increase With Twitch

267083f2-533a-4f5c-8034-ddebfbb99cc7.png SportsPro // Steven Impey


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