Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
The NFL’s Fortnite Deal | Hashtag Sports Weekly
November 7, 2018
Subscribing to Stardom
Disney’s taking a nine-figure hit on ESPN+. But for a cable arm that took in $4.2B of revenue in Q3, getting ahead in the OTT race is a short-term risk for their long-time vets. Meanwhile, 60% of The Athletic’s 100k+ paid subs were born after 1985. If you ask them, the future is now.
Relishing in Change
Sports personalities are evolving hand-in-hand with audience preferences. Katie Nolan's unrivaled authenticity is just the beginning of a women's revolution in media while innovators like The Relish are engaging underrepresented fans and pushing the industry in the right direction.
Moving Toward the Bubble
NFL viewership is at a three-year high, but digital natives have the league reconsidering when to jump ship on Sunday Ticket and into the stream. They’ve already received the message in a bottle and uncorked Fortnite as a new partner for young fans...and now brands are adapting.
"It’s been well-documented that like every subsequent generation, Gen Z is fundamentally different than those that came before. But recent findings on Gen Z males are entirely groundbreaking for what qualifies as a “sport” today and how to reach this young audience through marketing and sponsorship."