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The NFL’s Fortnite Deal | Hashtag Sports Weekly

November 7, 2018


Subscribing to Stardom

Disney’s taking a nine-figure hit on ESPN+. But for a cable arm that took in $4.2B of revenue in Q3, getting ahead in the OTT race is a short-term risk for their long-time vets. Meanwhile, 60% of The Athletic’s 100k+ paid subs were born after 1985. If you ask them, the future is now.

Relishing in Change

Sports personalities are evolving hand-in-hand with audience preferences. Katie Nolan's unrivaled authenticity is just the beginning of a women's revolution in media while innovators like The Relish are engaging underrepresented fans and pushing the industry in the right direction.

Moving Toward the Bubble

NFL viewership is at a three-year high, but digital natives have the league reconsidering when to jump ship on Sunday Ticket and into the stream. They’ve already received the message in a bottle and uncorked Fortnite as a new partner for young fans...and now brands are adapting.

New on Innovate

52% of Gen Z Males Spend More Time Following Non-Traditional Sports

by Matthew Gottlieb

Innovate Contributor

"It’s been well-documented that like every subsequent generation, Gen Z is fundamentally different than those that came before. But recent findings on Gen Z males are entirely groundbreaking for what qualifies as a “sport” today and how to reach this young audience through marketing and sponsorship."

Read More →


Facebook-MLB Streaming Partnership Seen as Business Success

734f86a4-3f7d-4495-a497-2c396f7119d9.png Sporting News // Dan Bernstein

Dallas Mavericks Unveil AR Mural with 'Larger Than Life' Slam Dunk

734f86a4-3f7d-4495-a497-2c396f7119d9.png Marketing Dive // Erica Sweeney

House of Highlights Scores First Brand Deal for Its YouTube Channel

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Digiday // Tim Peterson

Russell Wilson’s TraceMe Celebrity App Cuts Staff, Pivots to a Game

734f86a4-3f7d-4495-a497-2c396f7119d9.png GeekWire // Taylor Soper

Kobe Bryant’s Granity Unveils Slate of Sports-Themed Projects

734f86a4-3f7d-4495-a497-2c396f7119d9.png Variety // Dave McNary

MGM Resorts, Jets Forge Gaming Partnership, First Deal of Its Kind

267083f2-533a-4f5c-8034-ddebfbb99cc7.png ESPN // Darren Rovell


Account Manager, Partnerships
Havas Sports – New York, NY

Assoc. Creative Director
Puma – Boston, MA

Brand Manager
Paddy Power Betfair – London, UK

Sr. Manager, Business Development
MLS – New York, NY

Sports Planner
Comcast – Champaign, IL

Marketing Manager
Fanatics – Jacksonville, FL

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