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Jordan Enters Esports | Hashtag Sports Weekly

October 31, 2018


Another Domino Falls

Hesitant to endorse the practice but eager to engage fans, the NHL decided to take the sports betting plunge. As a result, MGM secured its second league partner (NBA was #1). Similarly, William Hill is dancing with the Devils, bringing a sports betting lounge to the Prudential Center.

Same Song, Different Verse

The Athletic secured another $40m, but don’t expect them to continue big-game fishing. This time around they’re investing in audience engagement, video, and podcast teams. Meanwhile, House of Highlights is taking its IG stardom to Twitter via a live late-night talk show.

Don’t Worry Chief

Generation Alpha (who?) is armed with more tech than Inspector Gadget so leagues are putting a premium on digital revenue and reach. MLB’s moving away from its “America’s Pastime” marketing pitch, and the NFL’s influencer-laid groundwork across the pond is starting to pay off.

New on Innovate

Mickey Lawler: Sports Needs to Move in a Future-Proof Direction

"It’s absolutely key to involve your kids and the younger generation in designing your vision towards the horizon and beyond. I watched my son watch Jordan Spieth win The Masters, and he was watching on a 4K television, he had an Excel spreadsheet on his laptop with his bets that he placed, then he had an iPad and an iPhone for social media."

Read More →


Celebs At the Breeders Cup Herded Into NBC Sports’ Peacock Paddock

734f86a4-3f7d-4495-a497-2c396f7119d9.png Adweek // David Cohen

Boston-L.A. World Series Struck Out Looking for Fox

734f86a4-3f7d-4495-a497-2c396f7119d9.png Los Angeles Times // Tom Hoffarth

A Fan-Designed Formula 1 App Hopes to Engage

267083f2-533a-4f5c-8034-ddebfbb99cc7.png SportTechie // Kevin Nardone

Katie Nolan Is Ready to Put It All Out There

734f86a4-3f7d-4495-a497-2c396f7119d9.png GQ // Clay Skipper

Michael Jordan Leads a $26M Round for aXiomatic

734f86a4-3f7d-4495-a497-2c396f7119d9.png TechCrunch // Jonathan Shieber

Cavs’ Love Raises Mental Health Awareness with ‘Locker’ Talk

267083f2-533a-4f5c-8034-ddebfbb99cc7.png AP // Tom Withers


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