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Subway Plays Trivia with Athletes | Hashtag Sports Weekly

October 24, 2018


Trending

Non-Stop Over-the-Top

Everyone is working Overtime in the OTT economy to bring fans the best in sports. La Liga is balancing its own ambitions with those of partner platforms like DAZN who has Canelo in tow. Now Discovery is going Happy Gilmore (to the tune of $2B) with the PGA Tour on GolfTV.

Golden Ticket

Brands are peeling back the wrapper on sweet new ways to engage fans. From Subway’s athlete-hosted trivia challenge to Angry Birds’ Eye View Cam at Bulls games, brands are upping their game and giving fans experiences to remember.

The Revolution Will Be (Uniquely) Televised

Steve Ballmer is pushing consumption of live games into uncharted territory with CourtVision while Paul Rabil is trying to feed America’s appetite for more sports with more lax. Meanwhile, Amazon’s all-female booth is finding the pressure of being first an irresistible opportunity.


New on Innovate

Five Lessons Learned Producing Content with the World’s Greatest Athletes and Brands

by Brett Rapkin

Innovate Contributor

"No television network would ever program whatever they felt like, whenever they felt like it, and expect viewers to keep tuning in. For athletes, the competition when it comes to creating great content is no longer the player with the locker next to theirs. It’s HBO, Netflix, and NBC."

Read More →


Following

DRL Is Changing the Way Brands Partner with Leagues

734f86a4-3f7d-4495-a497-2c396f7119d9.png Adweek // Katie Richards

Budweiser Recounts the Hawks' History Through Content Series

734f86a4-3f7d-4495-a497-2c396f7119d9.png Marketing Dive // Erica Sweeney

DraftKings Has Ambitions of Being a Live Sports Network

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Yahoo // Daniel Roberts

How @HouseofHighlights Flipped Sports Media on Its Head

734f86a4-3f7d-4495-a497-2c396f7119d9.png Esquire // Byard Duncan

Stadium Goes Interactive With Football Classics on Twitch

734f86a4-3f7d-4495-a497-2c396f7119d9.png Broadcasting & Cable // Jon Lafayette

Ravens Become Third Team to Sign Gambling Partner

267083f2-533a-4f5c-8034-ddebfbb99cc7.png The Baltimore Sun // Lorraine Mirabella


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