Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
Subway Plays Trivia with Athletes | Hashtag Sports Weekly
October 24, 2018
Everyone is working Overtime in the OTT economy to bring fans the best in sports. La Liga is balancing its own ambitions with those of partner platforms like DAZN who has Canelo in tow. Now Discovery is going Happy Gilmore (to the tune of $2B) with the PGA Tour on GolfTV.
Brands are peeling back the wrapper on sweet new ways to engage fans. From Subway’s athlete-hosted trivia challenge to Angry Birds’ Eye View Cam at Bulls games, brands are upping their game and giving fans experiences to remember.
The Revolution Will Be (Uniquely) Televised
Steve Ballmer is pushing consumption of live games into uncharted territory with CourtVision while Paul Rabil is trying to feed America’s appetite for more sports with more lax. Meanwhile, Amazon’s all-female booth is finding the pressure of being first an irresistible opportunity.
"No television network would ever program whatever they felt like, whenever they felt like it, and expect viewers to keep tuning in. For athletes, the competition when it comes to creating great content is no longer the player with the locker next to theirs. It’s HBO, Netflix, and NBC."