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MSG Teams with Complex | Hashtag Sports Weekly
October 17, 2018
Stamp of MVP Approval
Kobe and Steph can’t stop changing the game. Curry made UA cool for the court, and now Verizon hopes his association and expertise can reignite an old flame (remember the Palm?). Across the table, Kobe is in line for a quick bite with Hollywood’s hottest video startup.
Do It for the Culture
RSN’s are gearing up for the future. MSG is teaming with Complex to push music, culture, and more within the “millennial prism.” Meanwhile, NBC Sports Chicago is putting a twist on post-game coverage, involving fans in the dialogue (literally) rather than speaking at them.
New Lines in the Sand
Competing in the new wave of sports publishing requires an unapologetic willingness to operate in a gray area of ethics vs enterprise. But behind the scenes, even pioneers like Bill Simmons are pushing into new territory to cater to access-driven appetites.
"Normally for sports engagement on linear, that’s a finite amount of time where you have a certain thing you have to show, certain points you have to hit. Other platforms give you ancillary tools to humanize your athletes, show different sides of your team."