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MSG Teams with Complex | Hashtag Sports Weekly

October 17, 2018


Trending

Stamp of MVP Approval

Kobe and Steph can’t stop changing the game. Curry made UA cool for the court, and now Verizon hopes his association and expertise can reignite an old flame (remember the Palm?). Across the table, Kobe is in line for a quick bite with Hollywood’s hottest video startup.

Do It for the Culture

RSN’s are gearing up for the future. MSG is teaming with Complex to push music, culture, and more within the “millennial prism.” Meanwhile, NBC Sports Chicago is putting a twist on post-game coverage, involving fans in the dialogue (literally) rather than speaking at them.

New Lines in the Sand

Competing in the new wave of sports publishing requires an unapologetic willingness to operate in a gray area of ethics vs enterprise. But behind the scenes, even pioneers like Bill Simmons are pushing into new territory to cater to access-driven appetites.


New on Innovate

Sarah Unger: Gen Z Fans Don’t Mind Being Marketed to, Just Be Transparent About It

"Normally for sports engagement on linear, that’s a finite amount of time where you have a certain thing you have to show, certain points you have to hit. Other platforms give you ancillary tools to humanize your athletes, show different sides of your team."

Read More →


Following

MLB Integrates Google Assistant Into Broadcast and Social for Playoffs

734f86a4-3f7d-4495-a497-2c396f7119d9.png Mobile Marketer // Erica Sweeney

NBC Sports Regional Networks’ New App

734f86a4-3f7d-4495-a497-2c396f7119d9.png Washington Post // Scott Allen

Inside Aston Villa’s Plans to Create a Red Bull-Style ‘Media House’

267083f2-533a-4f5c-8034-ddebfbb99cc7.png The Drum // Jennifer Faull

Patriots QB Tom Brady Stars in New Chinese NFL Show

734f86a4-3f7d-4495-a497-2c396f7119d9.png SportTechie // Jen Booton

How Liga MX Is Thinking Big With a US Link-Up and Live Data for Fans

734f86a4-3f7d-4495-a497-2c396f7119d9.png The Guardian // Paul MacInnes

Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Adweek // David Cohen


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