Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.

Endeavor’s HEED Raises $35M | Hashtag Sports Weekly

October 10, 2018


The Zamboni

NHL ratings hit a 9-year low, but the league is repackaging its games on NBC to turn Wednesday nights into the league’s version of the NBA’s must-see Thursdays. Meanwhile, #IceSurfing is resurfacing on Twitter, melding the primary and secondary screen experience.

A Good Bet

Fans are 19x more likely to watch something they bet on. Will gambling attract more eyes to sports outside the Big 4, or will fans spend more time watching their favorite teams? Cuban, Kraft, Leonsis are bullish on benefits to fans and leagues, but players' unions have reservations.

Cold Pizza

The year is 2019: ad spend signals streaming sports’ supremacy, leagues decide Amazon and YouTube are better homes for exclusive rights than traditional media, and Gen Z prefer Snap to SportsCenter. Pie in the sky? Think again.

New on Innovate

Why are athletes and rappers investing in high school sports?
Gen Z loves it

by Spencer Pullen

Innovate Contributor

"With over 327,000 YouTube subscribers, close to 200,000 Twitter followers, and over 404,000 likes on Facebook, Overtime is essentially everywhere. Most importantly, they are presenting sports in a way that is directly relatable to the youth."

Read More →


The Players Tribune and The Athletic Follow Gordon Heyward’s Return

734f86a4-3f7d-4495-a497-2c396f7119d9.png The Drum // Bennett Bennett

SoftBank Leads $35M Investment in Sports Engagement Startup Heed

734f86a4-3f7d-4495-a497-2c396f7119d9.png TechCrunch // Anthony Ha

Coca-Cola Sponsors AR Experience for NASCAR Playoffs

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Mobile Marketer // Robert Williams

NFL Viewership Jumps 147% on Mobile Phones

734f86a4-3f7d-4495-a497-2c396f7119d9.png Mobile Marketer // Erica Sweeney

CW Turns to Sports (and Sports Media) to Boost ‘All American’

734f86a4-3f7d-4495-a497-2c396f7119d9.png Variety // Brian Steinberg

Sports Franchises Score Big With U.S. Hispanics

267083f2-533a-4f5c-8034-ddebfbb99cc7.png MediaPost // Craig Witt


Digital Marketer
Hookit – San Diego, CA

Content Producer
Sporting News – New York, NY

VP, Product
CBS Sports – New York, NY

Athlete Media Partnerships
Facebook – Menlo Park, CA

Manager, Corporate Partnership
NASCAR – Daytona Beach, FL

Senior Digital Producer
Monterosa – Liverpool, UK

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