Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
NHL ratings hit a 9-year low, but the league is repackaging its games on NBC to turn Wednesday nights into the league’s version of the NBA’s must-see Thursdays. Meanwhile, #IceSurfing is resurfacing on Twitter, melding the primary and secondary screen experience.
The year is 2019: ad spend signals streaming sports’ supremacy, leagues decide Amazon and YouTube are better homes for exclusive rights than traditional media, and Gen Z prefer Snap to SportsCenter. Pie in the sky? Think again.
"With over 327,000 YouTube subscribers, close to 200,000 Twitter followers, and over 404,000 likes on Facebook, Overtime is essentially everywhere. Most importantly, they are presenting sports in a way that is directly relatable to the youth."