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PayPal Scores with the Suns | Hashtag Sports Weekly
October 3, 2018
Fight or Flight HBO’s departing the boxing business, clearing the runway for DAZN (post-Perform split) and streamers of niche sports like karate to take flight. Meanwhile, in the increasingly crowded combat arena, Dana White is hoping the ESPN+McGregor effect can reignite the UFC’s fire.
A La Carte Before the Horse From monthly SpurScriptions to the 4th quarter's version of PPV, basketball is rolling à la carte for the connected fan. And there’s money to be made beyond the live action: streaming services are building around RSN's pre- & post-game coverage to help out-of-market fans feel at home.
You Got Served Amazon’s TNF buffet is evolving with a Mahomes-esque dexterity that’s pushing TV closer to the Stone Age (when fans can find the broadcast). Their “X-Ray” tech got a sports makeover and is serving up real-time stats and in-game shopping. Memo to leagues: Amazon wants to serve you.
"Entities across all categories of motorsports agree on one thing: motorsports as we know it is experiencing a major disruption. Newer technologies, changes in audience habits and interests, and a drop in traditional viewership are some factors that have pushed motorsports to adapt and innovate in the ways they reach audiences."