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PayPal Scores with the Suns | Hashtag Sports Weekly
October  3, 2018

Trending

Fight or Flight
HBO’s departing the boxing business, clearing the runway for DAZN (post-Perform split) and streamers of niche sports like karate to take flight. Meanwhile, in the increasingly crowded combat arena, Dana White is hoping the ESPN+McGregor effect can reignite the UFC’s fire.

A La Carte Before the Horse
From monthly SpurScriptions to the 4th quarter's version of PPV, basketball is rolling à la carte for the connected fan. And there’s money to be made beyond the live action: streaming services are building around RSN's pre- & post-game coverage to help out-of-market fans feel at home.

You Got Served
Amazon’s TNF buffet is evolving with a Mahomes-esque dexterity that’s pushing TV closer to the Stone Age (when fans can find the broadcast). Their “X-Ray” tech got a sports makeover and is serving up real-time stats and in-game shopping. Memo to leagues: Amazon wants to serve you.


New to Innovate

Smart Sponsorship:
Where Motorsports Fans Went and How to Engage Them

by Roger Breum

"Entities across all categories of motorsports agree on one thing:  motorsports as we know it is experiencing a major disruption. Newer technologies, changes in audience habits and interests, and a drop in traditional viewership are some factors that have pushed motorsports to adapt and innovate in the ways they reach audiences."


Following

Twitter Will Livestream 5 Pregame Shows During the MLB Playoffs
Adweek // David Cohen

Suns Sign Patch Deal With PayPal
ESPN // Darren Rovell

Baseball Ad Revenue Steady in 2018 Season
Broadcasting & Cable // Jon Lafayette

Qatar's BeIN Seeks $1 Billion From Saudi Arabia Over Piracy
Bloomberg // Vivian Nereim

Is Social Media Addiction in the NBA Out of Control?
Bleacher Report // Tom Haberstroh

How Many People Really Watch Formula One Online?
Forbes // Christian Sylt


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Pelicans/Saints – New Orleans, LA

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BBC Sport – London, UK

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Nike – Beaverton, OR

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Grabyo – New York, NY

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Yahoo Sports – New York, NY

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