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Niche Sports Scaring Major Leagues | Hashtag Sports Weekly
September 26, 2018
Keen with Envy The Rams look like The Greatest Show on Turf, but the Chargers are tinkering with new (aka old) media strategies to grab the L.A. spotlight. Meanwhile, the NHL is keen on the NBA’s popularity in China, planting seeds to grow a fanbase that loves Gretzky as much as LeBron.
Who Runs the (Sports) World? Barstool’s built a community that cultivates controversy, but Portnoy’s ‘For the Boys’ motto is a stark juxtaposition to the industry’s growing gender diversity. In case you didn’t get Silver's memo: Women run 44% of NFL social accounts and will be making a historic call on TNF.
Milly Rock Iger’s response to ESPN’s early OTT critics last month: “It’s a marathon, not a sprint.” One million paid subscribers later, and Mickey Mouse is in a good mood about his per-milly pace. Next up, the network is bringing Kevin Durant on board to showcase his business savvy.
"I was lying in bed one night in early August of 2016, wide awake. It was probably 4 a.m. or so; I can’t remember exactly. I can remember that I couldn’t sleep. I have no idea why, but I started thinking about emojis and NBA teams (who doesn’t at 4 a.m.?)."