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Niche Sports Scaring Major Leagues | Hashtag Sports Weekly
September 26, 2018

Trending

Keen with Envy
The Rams look like The Greatest Show on Turf, but the Chargers are tinkering with new (aka old) media strategies to grab the L.A. spotlight. Meanwhile, the NHL is keen on the NBA’s popularity in China, planting seeds to grow a fanbase that loves Gretzky as much as LeBron.

Who Runs the (Sports) World?
Barstool’s built a community that cultivates controversy, but Portnoy’s ‘For the Boys’ motto is a stark juxtaposition to the industry’s growing gender diversity. In case you didn’t get Silver's memo: Women run 44% of NFL social accounts and will be making a historic call on TNF.

Milly Rock
Iger’s response to ESPN’s early OTT critics last month: “It’s a marathon, not a sprint.” One million paid subscribers later, and Mickey Mouse is in a good mood about his per-milly pace. Next up, the network is bringing Kevin Durant on board to showcase his business savvy.


New to Innovate

How the Atlanta Hawks ‘Emoji Schedule’ Came To Be
Inside the making of one the NBA's most viral tweets

by Jaryd Wilson

"I was lying in bed one night in early August of 2016, wide awake. It was probably 4 a.m. or so; I can’t remember exactly. I can remember that I couldn’t sleep. I have no idea why, but I started thinking about emojis and NBA teams (who doesn’t at 4 a.m.?)."


Following

Livestreams of Niche Sports Are Terrifying Major Sports Leagues
TechCrunch // Eric Peckham

AB InBev Strikes Deals to Put More Sports Pros in Beer Ads
AdAge // E.J. Schultz

Indiana Pacers Sign Salesforce Fan Engagement Deal
SportsPro // Nick Friend

How Man City Is Looking to Win More Than the Premier League
Marketing Week // Ellen Hammett

Amsterdam Lures Netflix of Sports in Boost For Media Ambitions
Bloomberg // Joe Mayes

Cheddar to Bring Live Sports News to Amazon-Owned Twitch
The Wrap // Jocelyn Johnson


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