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Old Spice’s 48-Hour Football Foray | Hashtag Sports Weekly

Old Spice’s 48-Hour Football Foray

September 19, 2018

Everyone Knows the Rules
Barstool’s new One Bite app (spawned from Portnoy’s popular pizza reviews) has Stoolies hitting ‘download’ in mass (175K last month) for a Slice of pie. Meanwhile, ESPN’s kicking their marketing spend into high gear to promote ESPN+ to the industry’s largest digital audience.

Tools of the Trade
Much to Steeler Nation’s dismay, @ab has taken a strictly social approach to expressing himself. Go ahead and ask Alexa how many times he posted on the ‘Gram this offseason. Hint: More than any active NFL, NBA, or MLB player.

The Race to Reinvention
When Liberty Media acquired F1, it envisioned the motorsport company as an entertainment brand. From lighting their tobacco-driven ad model in flames in favor of high-tech to a $100M in-race betting deal, the sport is reinventing itself for the next generation.

GumGum's Jeff Katz:
76% of media value for NBA jersey patches comes via social

"In this week’s Agents of Change soundbite, Katz discusses why NBA jersey patches are a social-first sponsorship asset, how different sports are better suited for different mediums, and new ways rights holders can unlock value for brands on digital channels."

Old Spice Livestreams Obstacle Course Game Show
Mobile Marketer // Robert Williams

Chargers Try New Media Strategy in Battle for L.A.
LA Times // Tom Hoffarth

A Day in the Life of Maverick Carter
WSJ // Alex Bhattacharji

Netflix’s Next Play Is Sports
The Ringer // Miles Surrey

OBJ Docu-Series From LeBron’s Uninterrupted to Stream on Facebook
Variety // Todd Spangler

SI Writer Lee Jenkins Will Join Clippers' Front Office in New Role
ESPN // Adrian Wojnarowski

Account Executive
Fox Sports – Irving, TX

Manager, Operations Insights
Nike – Beaverton, OR

Sports Retention Executive
Betway – London, UK

VP, Content Licensing
Bleacher Report – New York, NY

Account Supervisor
Ketchum – New York, NY

Director, Culture
DRL – New York, NY

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