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Old Spice’s 48-Hour Football Foray | Hashtag Sports Weekly
Old Spice’s 48-Hour Football Foray
September 19, 2018
Everyone Knows the Rules Barstool’s new One Bite app (spawned from Portnoy’s popular pizza reviews) has Stoolies hitting ‘download’ in mass (175K last month) for a Slice of pie. Meanwhile, ESPN’s kicking their marketing spend into high gear to promote ESPN+ to the industry’s largest digital audience.
Tools of the Trade Much to Steeler Nation’s dismay, @ab has taken a strictly social approach to expressing himself. Go ahead and ask Alexa how many times he posted on the ‘Gram this offseason. Hint: More than any active NFL, NBA, or MLB player.
The Race to Reinvention When Liberty Media acquired F1, it envisioned the motorsport company as an entertainment brand. From lighting their tobacco-driven ad model in flames in favor of high-tech to a $100M in-race betting deal, the sport is reinventing itself for the next generation.
"In this week’s Agents of Change soundbite, Katz discusses why NBA jersey patches are a social-first sponsorship asset, how different sports are better suited for different mediums, and new ways rights holders can unlock value for brands on digital channels."